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Introduction This paper is prepared based on a case study of garments industry. Mr. Khan started a garments industry. After running for 5 years, he reached at the breakeven point that is – no profit and no loss. At the same time, he faced some problems regarding the sustainability of the garments. Here we tried to identify the problems that faced by Mr. Khan based on the on going garment sectors’ condition of Bangladesh.

According to us, he did not face any budget problem but he faced performance problem and time problem. After identifying the problems, we tried to give some recommendations regarding the sustainability of his garments industry which are discussed here. 18 Flowchart of problems: 18 Problems identification: 18 The problems we have identified so far, are of mainly three types. The problems are as follows: 1. Performance problems: 1. 1 Poor communication Mr.

Khan has poor communication with employees, customers(foreign & local) and suppliers appears for several reasons – lack of skills or lack of understanding of the importance of strong communication, employees don’t get information in a timely manner, employees are given too much information that isn’t relevant etc. 1. 2 Poor infrastructural design Now a days, the most garments has poor transportation and communication system and building structure, entrance and exit system is bad in case of fire and other accident. 1. Low product quality Sewing defects, Color defects, Sizing defects and Garment defects are quality related problems faced by Mr. Khan which make the product quality low. It creates very bad impression and results in loss of business and reputation. 1. 4 Lack of management policy Today’s garments sector has huge problem with management like- lack of proper instruction, , lack of proper training, workers dissatisfaction with their facilities and payment. 1. 5 Lack of research Although a garment is a thrust sector, lack of proper research and development work remains a major inadequacy for long.

The garments do not research about product, buyers and their competitors. 1. 6 Export import barriers 18 Garments are facing export and import barriers. In exporting, garments facing high duty and cota problems. In importing, garments are facing port and customs problems. 1. 7 Limited Export Market Mr. Khan is highly concentrated in two major markets- EU and USA. concentration in a few markets is risky. 1. 8 Excessive labor union Labor union raises their voice for wage increases, set working hours, bonus, on time payment and safety conditions. and productivity. 1. 9 Low productivity of workers The labor productivity of Mr.

Khan is much lower. The majority of the workers come from slum dwellers with little or no education. This is one of the reasons of low productivity. Lack of training, motivation and low labor cost are also responsible for lower productivity. 1. 10 Failed to apply TQM (Total quality management) Mr. khan has failed to apply TQM (total Quality Management) in his production process. 1. 11 Lack of high technology Lack of standard machinery results in poor quality and defected garment products. In most of the factories there is theft cases of parts of machines and these are replaced with low quality parts to keep the machine operational. . 12 Limited knowledge in international marketing information Mr. Khan has limited access to current market intelligence and international trade information. Foreign buying houses have been dominating the marketing part of the business. But if these buying houses shift their bases to other countries, Bangladeshi exporters may face serious problems in finding their ultimate buyers. For that reason they strike which reflects on profit Limited exported in Germany, UK, France, Netherland, Italy and Canada. The high 18 1. 3 Inefficiency in port management The Chittagong Port is the most important entry and exit point for trade and commerce of the country. It is one of the most inefficient and corrupt ports which seriously hamper the competitiveness of Bangladeshi garment in the world market. The corruptions are- Frequent work stoppage by different service providers, transport workers, Excessive dock labor unionism, Politicization of Collective Bargaining Agents, Direct involvement of powerful local politicians, elite and musclemen, illegal gratification practices. 1. 14 High competition Mr.

Khan is facing high competition for other local garments industries and efficient producers like Hong Kong, China, India, Thailand, and Sri Lanka, Vietnam and Caribbean countries. 2. Time problems: 2. 1 Global Recession The garment exporters are suffering badly due to the ongoing global economic crisis. For the worldwide recession, Mr. Khan is realizing low unit value from the overseas market and paying higher unit value for importing raw materials. 2. 2 Lack of resource when needed Resource like electricity, gas and water are not adequate. The raw materials are not also available in our country. Mr.

Khan depended on others countries for outsourcing of raw materials which charged higher prices and increased the production cost. 2. 3 Lead time The buyers want the product within a limited time with a best possible price that Mr. khan could not meet up. 3. Money Problems: 18 3. 1 Fluctuation of international prices International price fluctuate heavily. As a result, cost of raw materials increases which ultimately increase the total price. 3. 2 High corporate tax rate In garments industry has to pay high tax on their production as well as VAT. 1. Performance problems: 18 Performance problems and solutions Effective Communication Wonderful nfrastructural design Poor infrastructural design Poor communication Low product quality Improving product quality Effective management policies Lack of management policy Conduct more research Lack of research Effective export import system Export import barriers Limited Export Market Markets exploration Mutual understanding Labor union Low productivity of workers Increasing productivity of workers Effective use of TQM F ile toa p T M a d p ly Q (T ta q a mn g mn o l u lity a a e e t) Lack of high technology Limited knowledge in international marketing information Use of high technology Buying agent

Ensuring efficient management of ports Inefficiency in port management Increasing Competitiveness High competition Recommendation of performance problem: 18 For the performance problems showing above, we are giving the following suggestions: 1. 1 Effective Communication Clearly communication appears to be the key to project success. Effective communication skills can create a more positive outcome. Stay focused on the present employee’s feelings, understanding one another bring solution to communication problem. Effective communication goes both ways- thinking and listening. At first Mr.

Khan has to listen what employees and suppliers are saying, customers or buyers want. Don’t interrupt and get defensive. Just hear them and reflect back what they’re saying so they know they are heard. Then Mr. Khan will understand them better and they’ll be more willing to listen to him. Foreign Buyer Local raw material Suppliers Manufacturer (Mr. Khan) Figure of Business Structure Foreign raw material Suppliers Try to see from the view point of employees, customer sand suppliers. Communicate directly with customer and suppliers. Mr. Khan Director Director Line Agent Line Agent Line Agent Line Agent

Line Agent Line Agent Figure of Team Communication 18 As messages are passed up or down through the layers of the organization, they pass through a number of different people who can add, take from, qualify or totally twist the original message. Mr. Khan has to begin communication with the directors who receive instruction directly from him. They are then asked to share this information with their group of front line agents. One way to make sure the directives or communication that directors pass down actually get to the front-lines the way he intended is to randomly conduct “round table” discussions.

Pull 3-5 front line agents in for a discussion that is very informal and ask specific questions to get a feel for the messages Mr. Khan has passed down and to make sure the director is doing their job. To overcome fear Mr. Khan must work to develop trust among the employees. Trust develops when Mr. Khan will do what he says he is going to do – and by doing his part to help the team succeed. Mr. Khan has to build trust and not violate the confidentiality of the employees who are openly and honestly sharing. Again, the key to honest feedback is to create a trustworthy relationship that employees believe will not come back to hurt them later. . 2 Wonderful infrastructural design To remove this problem Mr. Khan should establish in such type of area where transportation system is well. Mr. Khan’s garment should have large entrance and exit way and alternative way to exit in any kind accidents. For fire accident Mr. Khan’s garment should have enough fire distinguisher. If the garment has large entrance and exit and enough fire distinguisher then every employee will feel safe and will do their job with full attention. Governments can also impose some rule regulation on garments building stricter. 1. Improving product quality Before entering into international market, garment exporters have to carefully frame out the quality standards. There are a number of factors on which quality fitness of garment industry is based on such as – performance, reliability, durability, visual and perceived quality of the garment. 18 The broad quality parameters (ISO 9000 series) have to follow for maintaining the export quality. Quality has to be taken care by Mr. Khan, because excuses are not entertained in international market for negligence for low quality garment products. So, Mr.

Khan has to produce high quality product, use latest design and technological know- how. Apart from superior quality of the garment, its pricing, packaging, delivery, etc has to be also taken care of. Quality needs to be defined in terms of a particular frame work of cost. So, Mr. Khan needs to follow focus strategy. It means Mr. Khan has to focus on cost and quality at a time. Mr. Khan should know to negotiate a premium price after quality assurance is done. The garment shown in the catalogue should match with the final garment delivered and the garment quality should match the samples shown during taking the orders.

It is important to perform according to the promises given to the buyer. Because in international market, quality reassurance is required at every point. Proper documentation and high standard labels on the garment are also important aspects as these things also create good impression. Quality is ultimately a question of customer satisfaction. Good Quality increases the value of a product or service, establishes brand name, and builds up good reputation, which in turn results into consumer satisfaction, high sales and foreign exchange. The perceived quality of a garment is the result of a number of aspects, hich together help achieve the desired level of satisfaction for the local customers and foreign buyers. Therefore quality control in terms of garment, pre-sales service, posts -sales service, delivery, pricing, etc are essentials. 1. 4 Effective management policies 18 For overcome this type of problem Mr. Khan should hire higher educated persons by providing high salary. Because they have the ability to give proper instruction to their workers like- what the buyers want, what quality of work he expect, how the work should do etc. Secondly, the workers are uneducated.

For that they can not adopt with the new technology. For such kind of problem Mr. Khan needed educated workers so that they can easily adopt with new technology. On the other hand it is easy to provide higher training to the educated workers. Mr. Khan should setting a minimum wages and salary level and pays the salary and wages on time. And workers should give large space so that they can move easily. It will make the employee more motivated to their work and more devoted to the management policies. 1. 5 Conduct more research Research is needed for every company to sustain in the market. Mr. han should conduct more research also because of changing of time and demand of customers and buyers. The Mr. khan can hire research people to forecast the demand and quality of product. To forecast the buyers demand the research people can talk with the customers and buyers what kind of product and which quality of product they want. The Mr. khan should research about his competitors and their strategy also. It can possible by observing the competitors very carefully. 1. 6 Effective export import system The governments increase the facility for exporting garments product with a low export duty and should give high dock facility.

For cota system government should negotiate with that countries imposes cota on our garments product and can do an exchange deed with those countries. As the garments industry has a big contribution in our economy and we earn a huge amount of foreign currency so government should give extra emphasize on garments raw material by reducing customs formalities. 1. 7 Markets exploration 18 Efforts should be made to develop new markets, at least in large Asian countries such as Japan, China and India. This may help Mr.

Khan to sustain his garments growth in the increasingly competitive global market. 1. 8 Mutual understanding Mutual understandings remove the labor union problem. While taking a break from the discussion is sometimes a good idea, always come back to it. If come up to the situation with a constructive attitude, mutual respect, and a willingness to see the other’s point of view or at least find a solution, then Mr. Khan will be able to make progress toward the goal of a resolution to the conflict. Instead of trying to ‘win’ the argument, look for solutions that meet everybody’s needs.

Either through compromise or a new solution that gives both what they want most, this focus is much more effective than one person getting what they want at the other’s expense. 1. 9 Increasing productivity of workers Operations are more efficient when employees perform just one task or only certain aspects of a task in order for that job to be conducted at its highest level. Continuous efforts should be exerted to reduce the cost of doing business by increasing productivity. To enhance the productivity of labor, intensive training, worker satisfaction and proper motivation is essential. So, Mr.

Khan has to provide on the job training for increase skill of production. He also has to meet the workers demand to satisfy them. Then the worker should be self motivated. Better working conditions with reasonable pay may improve the situation to attract mid to upper-mid level well-educated citizens of the society, which may help improve the productivity of labor significantly. 1. 10 Effective use of TQM Total Quality Management is a management concept . The basis of TQM is to reduce the errors produced during the manufacturing or service process, increase customer satisfaction, streamline supply chain management, aim for modernization of 8 equipment and ensure workers have the highest level of training. Mr. khan should use TQM not only achieve the objectives set out in its policy and strategy, but also, and equally importantly, sustain and build quality. Mr. khan should use TQM focuses on encouraging a continuous flow of incremental improvements from the bottom of the organization’s hierarchy. It will make production smooth, increase production quality as well as management quality. 1. 11 Use of high technology Mr. Khan has to provide flawless machineries to achieve better output. Mr.

Khan instead of going harsh against the workers must try to find out the real causes of low quality products and time wastage factors if they really want to bring qualitative changes in their products. 1. 12. Buying agent Mr. Khan should use a buying agent who can do all sort of job on behalf of the company and this will be very much handy, once company has enough experience doing foreign trade then it can do all the procedures itself. 1. 13 Ensuring efficient management of ports • • • • Operate the port for 24 hours a day Stop all toll collections that takes place at the entry and as well as within the port.

Encourage the establishment of more off dock container freight stations (cfs) (both for exported and imported containers) Permit private sector to take over some of the functions of handling containers. This will reduce the space pressure on the port and minimize delays in handling raw materials. • Simplify the administration of vessels entering the port and reduce the number of forms to be completed — from 40 (now) to 7 (as in most ports). 18 • Activate the proposed Asian Development Bank loan project and modernize Chittagong Port.

The approach of the loan is to allow privatization of some port operations • • • Revise the antiquated Shipping Act, procure more equipment, and construct the proposed new container port Banning all kinds of strikes within it Special export processing zones have been set up to ensure smooth functioning of factories for export processing. 1. 14 Increasing Competitiveness For increasing competitiveness Mr. Khan has to keep the cost of production lower than that of competitors, bring continuous innovation in technology, offering high quality product at reasonable and take different promotional activates . Time problems Time problems and solutions Global Recession Overcoming global recession Make Resource available Lack of resource when needed Lead time Manage lead time soundly 18 Recommendation of time problem: For the time problems showing above, we are giving the following suggestions: 2. 1 Overcoming global recession The BGMEA must look into it thoroughly and start thinking from now on without wasting time regarding how to tackle the situation and keep our products export on track which accounts for our foreign exchange. 2. 2 Make Resource vailable In garments factory electricity, gas and water are the most important. For this, Mr. Khan should make own bio-gas plant and own electricity plant for their garments and also can use big jars for sustain water. Government should also adequately distribute these. Mr. khan should store sufficient amount of raw material in warehouse to make the supply of raw material smooth and easy when needed. Mr. khan should also find out alternative way to sourcing raw material to buy raw 18 material in low cost when others price is high.

Company should keep in mind the following factors to select a supplier whether to home or abroad: • • • • • • Purchase price Technological capacity Distribution costs Reliability regarding just-in-time deliveries Service by the raw materials producer Quick response 2. 3 Manage lead time soundly Lead time is one of the main competitive factors among companies. The ability to deliver quickly influences export, sales and thereby revenue. It normally includes all activities from start to end. Lead time begins with the first receipt of a customer order and ends with customer receipt of the product or service. Mr. han should always make available raw material, use high technology, skillful workers and management team to finish the total process properly and meet the lead time. Customer lead time = [{Information lead time} + {Order lead time}] Total lead time = [{Information lead time} + {(manufacturing lead time) + (shipping time for import fabrics) + (Shipping time for export final product)} Mr. khan should reduce time in the following processes: 18 The proposed structure is: 3. Money problems Money problems and solutions Fluctuation of international prices Adopt with international prices High corporate tax rate Negotiation for reduce tax rate 8 Recommendation of money problem: For the money problems showing above, we are giving the following suggestions: 3. 1 Adopt with international prices When product price will fall in international market, then he should produce fewer products and minimize the import. If in this moment he produces more products and maximizes import, then for fluctuation in international market his product price will be fall. For this reason, he can not success his business and sustain will be impossible. To overcome this problem he should produce and import minimize product. Price Demand Production 3. 2 Negotiation for reduce tax rate 18

When any business organization firstly starts a business, then government do not charge any tax on that business for first five years. After five years government charge high corporate tax. To overcome high corporate tax rate Mr. Khan should maximize the profit because from profit government do not charge any tax. He can maximize the profit to develop his product quality. Conclusion Mr. Khan should continue the project for sustain his business and earn profit. We think he will overcome all of his problems if he follows our suggested way. 18 Appendix The own part done by each group members are given in the next page with name and id. 18

IN THE PROBATE COURT OF COBB COUNTY STATE OF GEORGIA IN RE: ESTATE OF)ESTATE NO. ____________ ) ROSALYN PARKS/BOWMAN a/k/a ROSALYN)PETITION FOR LETTERS PARKS, f/k/a ROSALYN KELLY)OF ADMINISTRATION DECEASED TO THE HONORABLE JUDGE OF THE PROBATE COURT: The petition of EBONY FELICIA HARRIS whose domicile is/are 214 Maner Terrace, S. E. , Smyrna, Georgia 30080 , and whose mailing address(es) is/are SAME shows: 1. ROSALYN(nmn) PARKS/BOWMAN a/k/a , FirstMiddleLast Name ROSALYN PARKS, f/k/a ROSALYN KELLY, whose domicile was 2542 Dogwood Hills Ct.

Austell Street City CobbGeorgia, departed this life on June 9, 2010, intestate, leaving an estate of real property County State located in none County(ies), Georgia, having a total fair market value of approximately $ 0. 00 and personal property as follows (provide approximate value): a. cash/bank accounts/certificates of deposit$ 10,000. 00 b. stocks/bonds/brokerage accounts$ 0. 00 c. other assets of significant value (list) $ Minimal unknown value Life insurance policies on granchildren

APPROXIMATE TOTAL$ 10,000. 00 2. Under the law, it is necessary that said estate be administered; and EBONY FELICIA HARRIS should be appointed Administrator(s) by reason of (initial one): a. being unanimously selected by all the heirs. (This alternative does not apply if the surviving spouse is the sole heir and an action for divorce or separate maintenance was pending at the time of decedent’s death. ) b. being the surviving spouse where no action for divorce or separate maintenance was pending at the time of decedent’s death. X c. eing (an) heir(s) and not the surviving spouse. d. having been selected by a majority in interest of the heirs. e. being (an) eligible person(s) as defined by O. C. G. A. §53-6-1. f. being (a) creditor(s) of the decedent (evidence of the indebtedness is attached). g. being the county administrator. 3. Listed below are the names of all the decedent’s heirs with the age or majority status, address, and relationship to decedent set opposite the name of each: NameAge (or over 18)AddressRelationship Eric Bowmanover 18Inmate No. 08R3408 Husband Riverview Correctional Facility

P. O. Box 247, Ogdensburg, NY 13669 Ebony Felicia Harrisover 18214 Maner Terrace, S. E. Daughter Smyrna, GA 30080 Nicole Kimberly Lewisover 182950 S. Cobb Dr. , Apt 1902 Daughter Marietta, GA 30080 4. Required: Make a definitive statement with sufficient factual information to enable the court to conclude that all of the heirs of the decedent are included and that there are no heirs of similar or higher degree according to O. C. G. A. §53-2-1. Provide the names of any deceased heirs and include the date of death for each. (See instructions for further clarification. Also, state here all pertinent facts which may govern the method of giving notice to any party and which may determine whether or not a guardian ad litem should be appointed for any party. If any heirs listed above are cousins, grandchildren, nephews or nieces of the decedent, please indicate the deceased ancestor through whom they are related to the decedent. Additional Data: Where full particulars are lacking, state here the reasons for any such omission. Decedent was married at the time of her death and had no children born, adopted, living or deceased other than listed herein. . (Petitioner(s) MUST initial one): X(a) All heirs have consented to the waiver of bond and/or grant of certain powers contained in O. C. G. A. §53-12-261 to the Administrator(s). Therefore, the Petitioner(s) hereby move(s) the Court to publish notice of the filing of the Petition and tender(s) with this Petition publication fees. (b) The identities and/or addresses of all heirs are not known. Therefore, the Petitioner(s) hereby move(s) the Court to publish notice of the filing of the Petition, and tender(s) with this Petition publication fees. c) Notice of this Petition need not be published because the Petitioner(s) has/have listed all heirs at law and their addresses, and Petitioner(s) is/are not requesting a waiver of bond and returns or the grant of powers contained in O. C. G. A. § 53-12-261. 6. To the knowledge of the petitioner(s), no other proceedings with respect to this estate are pending, or have been completed, in any other probate court in this state. WHEREFORE, petitioner(s) pray(s) that 1. service be perfected and 2. that if no good cause is shown to the contrary, EBONY FELICIA HARRIS be appointed Administrator(s) of the estate of said decedent. ______________________________________ Signature of first petitioner Signature of second petitioner, if any EBONY FELICIA HARRIS_______________________________________ Printed NamePrinted Name 214 Maner Terrace, S. E. _______________________________________ AddressAddress Smyrna, Georgia 30080_______________________________________ 404-821-4760_______________________________________ Telephone NumberTelephone Number Signature of Attorney:___________________________________________

Typed/printed name of Attorney:Stephen F. Carley Address: 3060 Peachtree Road, Suite 920 Atlanta, Georgia 30305 Telephone:404-352-0700 State Bar #109500 VERIFICATION GEORGIA, COBB COUNTY Personally appeared before me the undersigned petitioner(s) who on oath state(s) that the facts set forth in the foregoing petition are true. Sworn to and subscribed before me this day of , 20 . _______________________________________ Signature of First Petitioner EBONY FELICIA HARRIS NOTARY/CLERK OF PROBATE COURT Printed Name

My Commission Expires_________________ ——————————————————————————————————————————- Sworn to and subscribed before me this day of , 20 . _______________________________________ Signature of Second Petitioner, if any _______________________________________ NOTARY/CLERK OF PROBATE COURT Printed Name My Commission Expires__________________ SELECTION BY HEIRS (AND CONSENT OF HEIRS TO WAIVER OF BOND AND/OR GRANT OF CERTAIN POWERS)

Note:If an heir is not sui juris, the guardian appointed by the Court or the person that the Court determined may act as guardian is authorized to consent for such non sui juris heir in accordance with the instruction page to this form. GEORGIA, COBB COUNTYESTATE NO. ______________ We, being (all of the) heirs of the estate of ROSALYN PARKS/BOWMAN a/k/a ROSALYN PARKS, f/k/a ROSALYN KELLY, deceased, and being sui juris unless otherwise indicated, do hereby acknowledge service, waive all further notice, and select EBONY FELICIA HARRIS to act as Administrator(s) of the estate of said decedent.

Further, if so indicated below, we hereby grant to the Administrator(s) the additional powers contained in (a) and/or (b) below. a. (optional; initial if applicable) In addition to selecting the above individual, I hereby consent to the waiver of bond for said Administrator(s) and the grant to said Administrator(s) the power to serve without making and filing inventory and without filing an annual or other returns or reports to any court. b. (optional; initial if applicable) In addition to selecting the above individual, I hereby consent to the grant to the Administrator(s) all of the powers contained in O.

C. G. A. §53-12-261 not included in (a) above. Sworn to and subscribed before me this day of , 20 . ______________________________________ SIGNATURE OF HEIR EBONY FELICIA HARRIS NOTARY/CLERK OF PROBATE COURT PRINTED NAME My Commission Expires_______________ ——————————————————————————————————————————- SELECTION BY HEIRS (AND CONSENT OF HEIRS TO WAIVER OF BOND AND/OR GRANT OF CERTAIN POWERS)

Note:If an heir is not sui juris, the guardian appointed by the Court or the person that the Court determined may act as guardian is authorized to consent for such non sui juris heir in accordance with the instruction page to this form. GEORGIA, COBB COUNTYESTATE NO. ______________ We, being (all of the) heirs of the estate of ROSALYN PARKS/BOWMAN a/k/a ROSALYN PARKS, f/k/a ROSALYN KELLY, deceased, and being sui juris unless otherwise indicated, do hereby acknowledge service, waive all further notice, and select EBONY FELICIA HARRIS to act as Administrator(s) of the estate of said decedent.

Further, if so indicated below, we hereby grant to the Administrator(s) the additional powers contained in (a) and/or (b) below. a. (optional; initial if applicable) In addition to selecting the above individual, I hereby consent to the waiver of bond for said Administrator(s) and the grant to said Administrator(s) the power to serve without making and filing inventory and without filing an annual or other returns or reports to any court. b. (optional; initial if applicable) In addition to selecting the above individual, I hereby consent to the grant to the Administrator(s) all of the powers contained in O.

C. G. A. §53-12-261 not included in (a) above. Sworn to and subscribed before me this day of , 20 . ______________________________________ SIGNATURE OF HEIR NICOLE KIMBERLY LEWIS NOTARY/CLERK OF PROBATE COURT PRINTED NAME My Commission Expires_______________ ——————————————————————————————————————————- SELECTION BY HEIRS (AND CONSENT OF HEIRS TO WAIVER OF BOND AND/OR GRANT OF CERTAIN POWERS) Note:If an heir is not sui juris, the guardian appointed by the Court or the erson that the Court determined may act as guardian is authorized to consent for such non sui juris heir in accordance with the instruction page to this form. GEORGIA, COBB COUNTYESTATE NO. ______________ We, being (all of the) heirs of the estate of ROSALYN PARKS/BOWMAN a/k/a ROSALYN PARKS, f/k/a ROSALYN KELLY, deceased, and being sui juris unless otherwise indicated, do hereby acknowledge service, waive all further notice, and select EBONY FELICIA HARRIS to act as Administrator(s) of the estate of said decedent. Further, if so indicated below, we hereby grant to the Administrator(s) the additional powers contained in (a) and/or (b) below. . (optional; initial if applicable) In addition to selecting the above individual, I hereby consent to the waiver of bond for said Administrator(s) and the grant to said Administrator(s) the power to serve without making and filing inventory and without filing an annual or other returns or reports to any court. b. (optional; initial if applicable) In addition to selecting the above individual, I hereby consent to the grant to the Administrator(s) all of the powers contained in O. C. G. A. §53-12-261 not included in (a) above. Sworn to and subscribed before e this day of , 20 . ______________________________________ SIGNATURE OF HEIR ERIC BOWMAN NOTARY/CLERK OF PROBATE COURT PRINTED NAME My Commission Expires_______________ ——————————————————————————————————————————- IN THE PROBATE COURT OF COBB COUNTY STATE OF GEORGIA IN RE: ESTATE OF)ESTATE NO. ____________ ) ROSALYN PARKS/BOWMAN a/k/a ROSALYN)PETITION FOR LETTERS PARKS, f/k/a ROSALYN KELLY)OF ADMINISTRATION DECEASED FINAL ORDER

The petition of EBONY FELICIA HARRIS for issuance of Letters of Administration on the estate of ROSALYN PARKS/BOWMAN a/k/a ROSALYN PARKS, f/k/a ROSALYN KELLY, deceased, has been duly filed. Service was perfected according to law. It appears that said decedent died domiciled in said county, intestate; that EBONY FELICIA HARRIS is/are lawfully qualified for said administration; and that no objection has been offered. (Initial if applicable. ) Such petition contained a request for waiver of bond and/or grant of certain powers contained in O. C. G. A. §53-12-261.

The notice which was issued and published reflected this, and no objection to the request has been filed. Consent to such request was given by all heirs. IT IS THEREFORE ORDERED that the undersigned judge does hereby: (Initial all which apply:) a. waive the bond of the Administrator(s) and grant to the Administrator(s) the power to serve without making and filing inventory, and without filing any annual or other returns or reports to any court; but the fiduciary(ies) shall furnish to the income beneficiaries, at least annually, a statement of receipts and disbursements. b. grant to the Administrator(s) all of the powers contained in O.

C. G. A. §53-12-261 not included in (a) above. IT IS THEREFORE ORDERED that the person(s) found above in this order to be qualified for such office be, and is/are hereby, appointed Administrator(s) of the estate of said decedent, and that appropriate Letters be issued upon said Administrator’s(s’) (giving bond with approved surety in the sum of $ and) taking the oath as provided by law. (Initial if applicable. ) IT IS FURTHER ORDERED that said Administrator(s) shall not make any distribution to a person for the benefit of a minor unless that person is qualified to receive such funds according to law.

SO ORDERED this day of , 20 . _________________________________ Probate Judge OATH Georgia, COBB County I do solemnly swear or affirm that ROSALYN PARKS/BOWMAN a/k/a ROSALYN PARKS, f/k/a ROSALYN KELLY, deceased, died intestate, so far as I know or believe, and that I will well and truly administer on all the estate of the decedent, and disburse the same as the law requires, and discharge to the best of my ability all my duties as Administrator.

So help me God. Sworn to and subscribed before me this day of , 20 . ______________________________________ Administrator EBONY FELICIA HARRIS CLERK OF PROBATE COURT Printed Name ——————————————————————————————————————————- Sworn to and subscribed before me this day of , 20 . ______________________________________ Administrator _____________________________________ CLERK OF PROBATE COURT Printed Name STATE OF GEORGIA COUNTY OF COBBESTATE NO. ___________________ LETTERS OF ADMINISTRATION (Bond Waived and/or Certain Powers Granted at Time of Appointment) By KELLI L. WOLK, Judge of the Probate Court of said County. WHEREAS, ROSALYN PARKS/BOWMAN a/k/a ROSALYN PARKS, f/k/a ROSALYN KELLY, died intestate (check one:) X domiciled in this County; not domiciled in this State, but owning property in this County; nd this Court granted an order appointing EBONY FELICIA HARRIS as Administrator(s) of the estate of said decedent, on condition that said Administrator(s) give oath as required by law; and the said Administrator(s) having complied with said condition; the Court hereby grants unto said Administrator(s) full power to collect the assets of said decedent, and to pay the debts of said estate, so far as such assets will extend, according to law, and then to pay over the balance, if any, to the heirs of said decedent, and to do and perform all other duties as such Administrator(s), according to the laws of this State.

In addition, this Court has: (Initial all which apply:) a. waived the bond of the Administrator(s) and granted to the Administrator(s) the power to serve without filing an inventory, and without filing any annual or other returns or reports to any court; but the fiduciary shall furnish to the income beneficiaries, at least annually, a statement of receipts and disbursements. b. granted to the Administrator(s) all of the powers contained in O. C. G. A. §53-12-261 not included in (a) above.

IN TESTIMONY WHEREOF, I have hereunto affixed my signature as Judge of the Probate Court of said County and the seal of this office this day of , 2011. ____________________________________ Judge of the Probate Court NOTE: The following must be signed if the judge does not sign the original of this document: Issued by: (Seal) Clerk, Probate Court (SEE INSTRUCTIONS ON REVERSE SIDE)

WAR AGAINST TERRORISM Terrorism means extreme fear. It is an act of terrorizing which means to use force of threatening to demoralize & subjugate others. It is a form of violent actions used to enforce the authorities or the government or communities for a special purpose or to achieve political demands in a country or worldwide. Actually the rebels of a country make frantic efforts in order to pressurize the government to bring about a radical change in the domestic as well as foreign policies. It is the most disgusting and disputable crime one can commit against humanity.

These horrendous acts of terrorism have been going on unabated since donkey’s years at international as well as in our country. The concept of terrorism has become so elastic that there seems virtually no limit to what could be described it. The syndrome of terrorism has engulfed almost the entire world. Terrorism is not a new phenomenon, but its recent manifestations bring to light its forms, scope and methods quite distinct from istorical pattern. Terrorism is a pejorative term that seems to reflect a system rather than present the case for unjustified and unlimited violence.

It’s no longer a problem of specific countries but an issue involving a number of internal aspects. The most heinous crime a terrorist commits is a suicide bomb blast, this clandestine act is done desperately in which hundreds and thousands of innocent people are killed. At the present age, terrorism has victimized the decent & peace loving people of this society. Factually peace and stability are the essential factors for the growth & prosperity of the nation. Every nation calls itself the best & tries to exploit the rights of others. Find more at Lawaspect – free essays and case briefs

Terrorism itself is the antithesis of human rights. Well planned and coordinated measures should be adopted to reduce the threat of global terrorism. In an open pluralistic society, physical security measures alone will not be enough to combat terrorism. The inner strength of a democracy against terrorism lies in citizen’s determination. Anti-terrorism cooperation should be strengthened through a comprehensive global effort employing political, economic, military & loveable cultural means to win their hearts & minds.

Teen Drug Abuse in America In today’s society drugs are taking away our children’s lives and it is making headlines every day. “In Vancouver, Washington, a 13-year old boy was found dead after allegedly swallowing twenty-four cold-medicine pills to get high” (Taylor 45). “Nine Florida middle-school students were taken to the hospital after their strange behavior and illness at school led school officials to discover that they had overdosed on an over-the-counter cold medication” (Taylor 45). A children’s hospital in Wisconsin treated two teenage girls for liver failure after they consumed close to 20 tablets containing a common cold remedy. ” (Taylor 45). There are many more cases like this happening every day. Why is drug abuse increasing amongst American teens? Teens use drugs because of curiosity, family influence, and painful emotions. One reason for teen drug use is curiosity to experiment with drugs. Some children are left at home during the summer or after school and become bored. They try drugs to cure their boredom. Two major conditions necessary for drug and alcohol use, is availability and acceptability” (Teen Drug Abuse 26). “In a recent survey of high school students, more than 70% of students reported it was easy to buy drugs at school” (Teen Abuse 26). They often use drugs if it fits toward them so they can find the drug that best fits them. “During their adolescence, drug use by peers and older role models are strong influences on teens’ experimentation and regular use habits” (Teen Drug Abuse 26). The places where they can find drugs are in the most common and innocent place and even places of learning.

Drugs are found in high schools consist of marijuana, alcohol, pain killers, saliva, crystal meth, and even cocaine. “Kids who seek these and other effects can buy the drug at a local store, find it in medicine cabinets at home. ” (Teen Abuse of LEGAL Drugs is serious Medicine 46). And sometimes they hang around other children that do drugs together as a group. “Unlike other adolescents, these addicted teen moved into peer groups that embrace drug use” (Teen Drug Abuse 26). You may think that if you keep using a particular drug, you will be addicted to it, but that does not always happen. Most adolescent who experiment with drugs and alcohol do not become addicted” (Teen Drug Abuse 26). But it is bad enough they get too comfortable of using drugs, they often don’t care about the trouble that comes with it. “Those who move onward to abuse and addiction do not stop with occasional use. They begin to use marijuana, tobacco, and alcohol on a regular basis, and will seek the drugs even when they begin to suffer negative consequences” (Teen Drug Abuse 26). The negative consequence affects the daily life of drug abusers but destroys future.

Also, another reason that children abuse drugs is that they are affected by the parents’ home lifestyle. “Although peer influence is a large force in teenagers’ lives, families continue to have much influence on their teenagers” (Teen Drug Abuse 28). The parent’s reasons are different, some may not allow drugs, but there some parents that allow their children to do drugs. “If substance is legal or adults, parents tend to think it’s safe for use by children” (Teen Drug Abuse 28). Parents allow drugs or alcohol to be used around the house with them there and having it at parties that their children are hosting. They believe that supervised drinking is not harmful, and they purchase alcohol for parties for their teens, and share their cigarettes with their teens” (Teen Drug Abuse 28). Some parents even have the medicines open to have easy access and their children lured themselves in of taking them. They also give them prescription medicine to use when they are not feeling well. ”Not only are medication with high addictive potential stored in easily accessible cabinets, parents will give their pain killers, tranquilizers, and stimulants to their children for relief of mild pain, sleeplessness, or weight control” (Teen Drug Abuse 28).

Mainly, some parents leave their children alone at home, or just leave them unsupervised. “Research studies have founded that adolescents who do not find a parent at the home after school are more likely to smoke tobacco regularly, drink and get drunk regularly, and use marijuana regularly than teens that are better supervised” (Teen Drug Abuse 28). These teens that are less likely to be supervised are using drugs more. “Unsupervised adolescents report a greater interest in trying illegal drugs that do teenagers who have a parent home to greet them when they return from school” (Teen Drug Abuse 28).

Not having rules in the household affects the child and not communicating with them about their dreams, conflicts at school. “Levels of communication and trust also are low in the families we treat. ” “Parents tend to be uncomfortable expressing their values and concerns to their children, and concerns to their parents about their problems and dream” (Teen Abuse 29). A way to prevent abuse of drugs, is simply talking with your child. “Just by talking to your kids you can decrease drug use probably by about a third,” said Thomas Gleaton, Jr. , president and co-founder of PRIDE” (TEEN DRUG ABUSE: BRINGING THE MESSAGE HOME 92).

Finally, one of the important reasons why teens use drugs is to cope with their pain about everyday life and have fun with just because it feels good to use it. “Teens are using drugs and alcohol not to rebel or get high but as a way to “escape for a short period of time” (USA TODAY Section: Life, Pg. 06). “The increasing number of teens abusing prescription drugs is a “very serious problem,” says Calvina Fay, executive director of the Drug Free America Foundation. ” “Television advertisements for prescription drugs give children and teens the wrong impression about medicine, she says” (USA TODAY Section: Life, Pg. 6) Teens basically see or hear the medicine on TV or radio, and thinks it is okay to use it. “We’ve become a society that basically says, ‘If things aren’t perfect in your life, take a pill,’ ” Fay says. ”This causes our young people to see drugs as an answer” (USA TODAY Section: Life, Pg. 06). But, if there no conflict with them, they will use drugs to help them relax and have more fun. ”But teens drink and smoke for other reasons as well. In the survey, 41% of boys responded that “parties are more fun with drugs” — an increase from 34% in 2008.

More than half reported that drugs help teens relax in social settings” (USA TODAY Section: Life, Pg. 06). Lastly, the best way to win the battle of Teen Drug & Alcohol Abuse is to stop and prevent it even from happening. ”Whether the drug in question is alcohol, Ecstasy, or cough syrup, drug abuse continues to be a serious among adolescents. ” “As with any other problem in the school, education, awareness, and balance are the keys to prevention and to the development of potential solutions” (Teen Abuse of LEGAL Drugs is Serious Medicine 48).

And keeping update to the latest information, for example 12-step philosophy. “A strong sense of spirituality and connection to positive religious institutions appear to be protective factors against addiction, and our adolescent program has a strong spiritual component in addition to its emphasis on the 12-step philosophy” (Teen Drug Abuse 29). These are the following steps: Direct Prevention programs to the parents, increase parenting skills training programs, involve the entire family in prevention efforts, educate mental health providers and pediatricians.

Anywhere in your local town can provide information about drug prevention to your family and help your family’s management skills. “Community resources, such as community centers, places of worship, and schools, are good place for parents, teens, and other family members to learn about prevention and to increase their family management skills” (Teen Drug Abuse 30). Also, a parent that talks to their children, also teachers talk to their students about it before the subject comes up helps prevent it. “”Some schools and parents are tackling the problem on two fronts: talking and testing.

In a school in Texas, students have taken drug tests voluntarily. Those who passed were given cards entitling them to discounts at 150 local businesses. The discounts served incentives to keep teens off drugs. And the possibility of random drug tests has helped some youth ward off peer pressure to experiment with drugs in the first place” (TEEN DRUG ABUSE: BRINGING THE MESSAGE HOME 92). And being there for that child will help then make good choices and don’t use drugs is always the best prevention. Such protective factors include positive interactions with an adult role model, high self-esteem and social skills in resisting negative peer pressure. ” “Youth must also be instructed in analyzing conflicting mass media message about drugs, says Bailey. ” “Communities can help deter drug use by providing a range of drug-free social and recreational options” (The Futurist: Future Scope 8). The battle of drug abuse is still on this day, and the question is up for discussion, are we losing to this battle called drug abuse among teenagers today?

Three factors that still cause drugs abuse is curiosity, effects by the parents and lifestyle at home, peer pressure, and the “escape”. Drugs has a big effect in America and it needs to stop brainwashing teens today so teens today can live longer, be happier with themselves and be above the influence of peer pressure. Being above the influence is a way to say that they are not pressure from their friends to do bad things and having difficult, negative consequences for the rest of their life.

Tony Blair, the youngest British prime minister of the 20th century when he took office in 1997 said these words: “The art of leadership is saying no, not saying yes. It is very easy to say yes. ” These words get attention to many people, especially teens and children; they have to know how to say “no” before they said yes to anything, and it takes a leader to say no and walk alone you knowing you did the right thing. Works Cited Gordon, Susan M. “TEEN DRUG ABUSE. (Cover story). ” Behavioral Health Management 23. 5 (2003): 25-30. Academic Search Complete. EBSCO.

Web. 8 Aug. 2011. William H. Richardson, et al. “Teen Prescription Drug Abuse. ” Clinician Reviews 18. 11 (2008): 18-23. Academic Search Complete. EBSCO. Web. 8 Aug. 2011. Perry, Patrick. “TEEN DRUG ABUSE: BRINGING THE MESSAGE HOME. ” Saturday Evening Post 270. 3 (1998): 16-92. Academic Search Complete. EBSCO. Web. 8 Aug. 2011. “Preventing teen drug abuse. ” Futurist 26. 1 (1992): 8. Academic Search Complete. EBSCO. Web. 8 Aug. 2011. Stephanie, Steinberg. “Teen girls: Kids get high to cope. ” USA Today n. d. : Academic Search Complete. EBSCO. Web. 8 Aug. 2011.

Shayne White Chaucer and the Seven Deadly Sins In the catholic religion the seven deadly sins: envy, pride, lust, anger, sloth, greed, and gluttony are themes that Catholics should stay away from and not abide to. In the Canterbury Tales by Geoffrey Chaucer the tales expose a common, universal truth which is the seven deadly sins. In the Tales the characters in the stories struggle with the temptation of not obeying the sins which incorporates and suggest why the pilgrims telling the stories are in fact on the pilgrimage.

The pilgrims in the Canterbury Tales are on a pilgrimage to Canterbury to seek spiritual renewal for the sin or sins that they have committed. In the prologue of the Tales it writes, “People long to go on pilgrimages/. . . Down to Canterbury they wend/ To seek the holy blissful martyr quick/ To give his help to them when they were sick” (1 Chaucer). The description in the quote explains that the pilgrims feel “sick” in spiritual terms and need to be renewed from the past committed sins.

Also, in the essay, Sketches of the Characters in The Canterbury Tales, written by Marchette Chite she says, “The [pilgrims] have walked out of England into immortality because they were born of a universal rather than a contemporary truth”. The quote explains that the pilgrims have gone to Canterbury because they have gotten away from a “contemporary truth” which is believed to be the seven deadly sins. Pilgrims, then have to resort to a religious quest or pilgrimage to seek out spiritual renewal to the fullest extent.

The actions of the characters in the tales suggest that the characters struggle with the temptations of the seven deadly sins just as the pilgrims have. There are many occasions in the Canterbury Tales that tell of characters committing the sins. In the Knight’s Tale it writes, “Now as he spoke, Arcite chanced to see/ This lady as she roamed there to and fro, / and at the sight, her beauty hurt him so/ That if his cousin had felt the wound before” (Chaucer 33). In the context Arcite lusts over the beauty of Emily and without purposefully try to; he commits the sin of lust.

Also, in the Knight’s Tale Theseus fills with anger towards King Creon as he slays the husbands of the women he sees while walking around the outskirts of town and he plans that, “So far as it should lie within his might, /He would take vengeance on his tyrant King/ This Creon, till the land of Greece should ring/ With how he had encountered him and served/ The monster with the death he had deserved” (Chaucer 29). Here Theseus commits the sin of anger and plans to take vengeance against Creon by killing him.

Chaucer portrays that the characters in the stories commit the sins involuntarily and do it out of high emotions. In The Mercantile Ideology in Chaucer’s Shipman’s Tale written by Helen Fulton she explains the ideology of the merchant by incorporating the work and how the merchants conduct their business. She writes that, “The wealthier merchants developed a unifying ideology based on the trade and the financial practices of his occupation. She also mentions that, “other critics, working within on older ideology of business ethics, condemn the merchant for practicing ‘bad business’” (Fulton 311).

Fulton then goes on to say that, “Janette Richardson [the other critic] reads the tale as a straight opposition between spiritual goodness and the evils of materialism”. And that the merchant, “has blindly accepted a worldly standard of values in place of spiritual truth; and… he is therefore doomed” (Fulton 313). Richardson explains that the merchant’s ideology is influenced by the “evils of materialism” and that the merchant has blindly accepted values of materialism and money in place of spiritual truth and is doomed for doing so.

Chaucer uses the universal truth of the seven deadly sins to incorporate the context of a pilgrimage for spiritual renewal. The actions of the characters in the Canterbury Tales tie into the reason of the pilgrimage as the pilgrimage is a result of doing the things and committing the sins that the characters did in the Tales. Chaucer shows that although we all have and will continue to commit sins spiritual renewal for those bad actions can and will be achieved in a pilgrimage.

The Book Thief takes place in Germany before and during World War II. The story is told from the point of view of Death who finds the story of the Book Thief, Liesel Meminger, to be very interesting, as she brushes Death three times in her life. The novel begins when Liesel’s mother takes Liesel and her brother Werner to live with foster parents Hans and Rosa Hubermann in Molching, as she can not provide for them. Werner dies during the journey, and at his graveside funeral, Liesel steals The Grave Digger’s Handbook, fallen in the snow after a gravedigger drops it.

Though illiterate, Liesel knows that books are precious. Liesel’s foster parents, the Hubermanns, treat her well. The stern Rosa often insults Liesel by calling her a “dirty pig” (saumensch in German), but we learn that this is Rosa’s prickly way of showing affection. The gentler Hans teaches Liesel how to read The Gravedigger’s Handbook. This begins her love for reading and words, as well as keeping the memory of her brother close to her. Liesel also befriends the other children of Himmel Street, including Rudy Steiner, who is in love with her and is also her best friend.

She continues stealing books from various sources, but mainly the library of Ilsa Hermann, the mayor’s wife. She also steals once from a Nazi book burning. Her foster family helps a Jewish man named Max Vandenburg, whose father saved Hans’ life during World War I. The first time she brushes with Death is when she and Rudy come across a crashed plane, with a fighter pilot dying in the wreck. Liesel begins to write her own book, The Book Thief, as the story of her life. When Himmel Street is bombed, she is the only survivor, as she was writing in the Hubermanns’ basement at the time. She finds the body of Rudy, then her foster parents.

This is Death’s second encounter with Liesel. Distraught, she drops the book, which Death finds and keeps. She goes to live with the Hermanns (the mayor and his wife) and when Alex Steiner (Rudy’s father, drafted into war) returns, she works in his tailor shop. In 1945, Max Vandenburg walks into the shop, and he and Liesel are reunited. At the end of the book, Death tells us that she dies in Sydney, Australia, along with revealing a few other details of her life. He returns her book, along with a truth he can not tell anyone else: “I am haunted by humans. ” This is his third and final encounter with her.

* The Book Thief

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A SUMMER INTERNSHIP PROJECT REPORT ON A STUDY OF PROMOTION PRACTICE OF TTEB Prepared by:- Paghadar Sagar. PGP+MBA Stevens Business School Company Guide:- Mr. Chetan Gurjar Mobility Head Of (Gujarat) TATA Teleservices Ltd. College Guide:- Dr. Himani Joshi Acknowledgement:- In the realization of one’s objective man is not an independent identity. It is the combined efforts of the people from diverse circle. Keeping this thing in mind, I would like to take this opportunity to show my gratitude to all those who have contributed in one-way or other, small or big. With the proud sense of gratefulness, I would admire Mr. Atul Pal,Mr.

Chetan Gurjar,Mr. Nitin Sharma. They have provided me valuable guidance and great support that would add a new dimension to my field and knowledge. They have always insisted upon right approach and have pointed out the best possible ways to conduct our activity towards achieving stated objectives for the project as well as to apply in real life. I am thankful to Dr. Himani Joshi, whose guidance, inspiration and generous support directed me well during the training period and in the preparation of my project report. I am very much thankful to her as she has spent her precious time towards the preparation of my project.

It is with profound feeling of gratitude to them for providing us technical input in the form of manuscripts, books and study materials and influencing our thinking. I am thankful to them for trust in me and giving me an opportunity for doing something batter for my bright future. PREFACE:- Management is an essential ingredient in every organized endeavor successful management of complex organization sophisticated technology and skilled personnel can’t be possible through intuition of trial and error. One can’t swim only by reading a book on swimming. It must require a “practice”. Practice makes man perfect.

Theory makes him thoughtful So theoretical knowledge is only a half way in study network. If theoretical knowledge aspects are planned in a better way give faithful results, so theoretical knowledge should be supplemented by practical experience. For holding student after his college study the knowledge that he has gained that should be imparted practically. So training is the only way to achieve such expectations. Training process acts as a bridge between college students and carrier performance. So, the article action is on a way through bridge itself since during that period one can expose his real talent in his field.

I have been fortunate to have my training of eight weeks at “Tata Teleservices Limited, Ahmedabad”. I am very glad to present this project report. I honestly thank to all of those who have helped me in my efforts. Entire report has been divided into different segments, which reflect different views on the areas covered. CONTENTS ————————————————- CHAPTER – I * Indian Telecom Industry ————————————————- CHAPTER – II * TATA Group ————————————————- CHAPTER – III * Department structure ———————————————— CHAPTER – I * What activities this department does? ————————————————- CHAPTER – I * Internship Assignment 4. 1 – Learning about products 4. 2 – Market survey 4. 3 – Activities * Canapies * Road show * Other activities 4. 4 – Observation ————————————————- Suggestion Conclusion Bibliography Annexure: Questionnaire CHAPTER – I Indian Telecom Industry The telecom sector has been one of the fastest growing sectors in the Indian economy in the past 4 years.

This has been witnessed due to strong competition that has brought down tariffs as well as simplification of policy environment that has promoted healthy competition among various players. The mobile sector alone has been growing rapidly and has emerged as the fastest growing market in the whole worlds. Currently of a size nearing 200 million (GSM and CDMA), this sector is expected to reach a size of nearly 800 million subscribers by financial year 2011. The government has eased the rules regarding inner circle and intra circle mergers. This has led to a slew of mergers and acquisitions in the recent past.

Also as the sector is moving closer to maturity, further consolidation is a reality and this will lead to the survival of more profitable players in this segment. In order to further promote the use of Internet in the country the government is taking proactive steps to develop this sector with the help of the various players in this segment. For this purpose, the use of broadband technology is being mooted and this will go a long way in improving the productivity of the Indian economy as well as turn out to be the next big opportunity for telecom companies after the mobile communications segment.

Non-voice services and VAS are the gold mines. The big takeoff is expected with the rollout of 3G services in early 2007, once the spectrum issues are sorted out. Internet users base fast reaching near the English speaking population base. Local language and content required for further growth Infrastructure equipment cost is down to a fraction of what prevailed just a few years ago. Operators can plan better expansion plan now increased viability for the operators to expand to semi-urban and rural markets, hence, accelerate growth further it’s not without reason that India is tipped to be the world’s third-largest economy by 2050!

No wonder if it happens much earlier Investors can look to capture the gains of the Indian telecom boom and diversify their operations outside developed economies that are marked by saturated telecom markets and lower GDP growth rates. At a time when global telecom majors are struggling to cope with their losses and the rollout of 3G networks, which has been a non-starter for close to a year now; India, with its telecom success story, represents an attractive and lucrative destination for investment.

The Indian Telecommunications network is the third largest in the world and the second largest among the emerging economies of Asia. Today, it is the fastest growing market in the world. The telecommunication sector continued to register significant success during the year and has emerged as one of the key sectors responsible for India’s resurgent India’s economic growth. This rapid growth has been possible due to various proactive and positive decisions of the Government and contribution of both by the public and the private sector. The rapid strides n the telecom sector have been facilitated by liberal policies of the Government that provide easy market access for telecom equipment and a fair regulatory framework for offering Telecom services to the Indian consumers at affordable prices. Wire line Vs Wireless:- It has also undergone a substantial change in terms of mobile versus fixed phones and public versus private participation. The preference for use of wireless phones has also been predominant in the sector. Participation of the private entities in the telecom sector is rapidly increasing rate there by presenting the enormous growth opportunities.

There is a clear distinction between the Global Satellite Mobile Communication (GSM) and Code Division Multiple Access (CDMA) technologies used and the graph below shows the divide between the two. Segment wise Status:- * Wire line Services With increasing penetration of the wireless services, the wire line services in the country are becoming stagnant. On the other hand, Broadband demand has picked up and promises to stabilize fixed line growth. * GSM Sector In terms of the Global System for Mobile Communication (GSM) subscriber base this now places India third after China and Russia. CDMA Services CDMA technology was introduced in India as a limited mobility solution. The introduction of CDMA services has created competition, lowered tariffs and offered many citizens access to communication services for the first time. * Internet Services Internet services were launched in India on August 15, 1995. In November 1998 the government opened up the sector to private operators. A liberal licensing regime was put in place to increase Internet penetration across the country. The growth of IP telephony or grey market is also a serious concern.

Government loses revenue, while unlicensed operation by certain operators violates the law and depletes licensed operators market share. New services like IP-TV and IP-Telephony are becoming popular with the demand likely to increase in coming years. The scopes of services under existing ISP license conditions are unclear. POLICY AND INITIATIVES:- The Telecom Regulatory Authority of India (TRAI) was set up in March 1997 as a regulator for Telecom sector. The TRAI’s functions are recommendatory, regulatory and tariff setting in telecom sector.

Telecom Disputes Settlement and Appellate Tribunal (TDSAT) came into existence in May, 2000. TDSAT has been empowered to adjudicate any dispute – • Between a licensor and a licensee • Between two or more service providers • Between a service provider and a group of consumers • hear and dispose of appeal against any direction, decision or order of TRAI Tariffs for telecommunication services have evolved from a regime where tariffs were determined by Telecom Regulatory Authority of India to a regime where tariffs are largely under forbearance.

TRAI intervenes by regulating the tariffs for only those services, the markets of which are not competitive. Universal Service Obligation Fund (USOF) exclusively for meeting the Universal Service Obligation was established in April, 2002. The Universal Service Levy is presently 5 per cent of the Adjusted Gross Revenue (AGR) of all telecom service providers except the pure value added service providers like Internet, Voice Mail, E-Mail service providers etc. Indian Telegraph Act has been amended in October’2006 to provide support for all telegraph services including mobile and broadband to bridge the digital divide.

With the introduction of the Unified Access Licensing Regime, operators can offer telecom access services to consumers in a technology neutral manner, subject to fulfilling certain conditions. Introduction of this regime has also broken the legal/regulatory impasse between the cellular and basic service providers. Issuance of Intra-Circle Merger and Acquisition Guidelines provide investors an opportunity to take stakes in existing telecom operations. Government Initiatives:-

The Government has taken the following main initiatives for the growth of the Telecom Sector: • All telecom services have been opened up for free competition for unprecedented Growth. • 217 (Information Technology Agreement) ITA-I items are at zero Customs Duty Specified capital goods and all inputs required to manufacture ITA-I, items are at zero Customs Duty. • Availability of low cost mobile handsets. • The international Long Distance Services (ILDS) opened with effect from April 2002. Calling Party Pays (CPP) regime was implemented with effect from 1st, May. Guidelines for Unified Access Service License regime were issued in November 2003, 27 licenses out of 31 Basic Service Licenses were converted to Unified Access Service Licenses. • In April 2004, license fee for Unified Access Service Providers (UAS) was reduced by 2 per cent. • License fee for infrastructure Provider-II reduced from 15 per cent to 6 per cent of the Adjusted Gross Revenue and spectrum charges between 2 to 4 per cent in June 2004. • Entry fee for NLD licenses was reduced to Rs. 2. 5 Crore from Rs. 100 Crore.

Entry fee for ILD reduces to Rs. 2. 5 Crore from Rs. 25 Crore. • Lease line charges have been reduced to make the bandwidth available at competitive prices to facilitate growth in IT enabled services. • One India plan i. e. single tariff of Re. 1/-per minute to anywhere in India was introduced from 1st, March 2006 by the Public Sector Undertakings. This tariff was emulated by most of the private service providers also. This scheme has led to death of distance in telecommunication and is going to be instrumental in promoting National Integration further. The robust telecom network has also facilitated the expansion of BPO industry that is having 500,000 employees now and adding 400 employees per day. • Annual license fee for National Long Distance (NLD), International Long Distance (ILD), Infrastructure Provider-II, VSAT commercial and Internet Service Provider (ISP) with internet telephony (restricted) licenses was reduced to 6 per cent of Adjusted Gross Revenue (AGR) with effort from Jan 2006. • The Government’s policy is neutral on use of technology by telecom service providers subject to availability of scarce resources such as spectrum etc. License Fees 6-10 per cent of Adjusted Gross Revenue (AGR). Foreign Direct Investment Policy:- Foreign Direct Investment (FDI) was permitted in the telecom sector beginning with the telecom manufacturing segment in 1991 – when India embarked on economic liberalization. FDI is defined as investment made by non-residents in the equity capital of a company. For the telecom sector, FDI includes investment made by Non-Resident Indians (NRIs), Overseas Corporate Bodies (OCBs), foreign entities, Foreign Institutional Investors (FIIs), American Depository Receipts (ADRs)/Global Depository Receipts (GDRs) etc.

Present FDI Policy for the Telecom sector: • In Basic, Cellular Mobile, National Long Distance, International Long Distance, Value Added Services and Global Mobile Personal Communications by Satellite, FDI is limited to 49 per cent (under automatic route) subject to grant of license from the Department of Telecommunications and adherence by the companies (who are investing and the companies in which investment is being made) to the license conditions for foreign equity cap and lock-in period for transfer and addition of equity and other license provisions. Foreign Direct Investment up to 74 per cent permitted, subject to licensing and security requirements for the following: – Internet Service (with gateways) – Infrastructure Providers (Category II) – Radio Paging Service • FDI up to 100 per cent permitted in respect to the following telecom services: – ISPs not providing gateways (Both for satellite and submarine cables) – Infrastructure Providers providing dark fibre (IP Category I) – Electronic Mail – Voice Mail The above is subject to the following conditions: FDI up to 100 per cent is allowed subject to the condition that such companies would divest 26 per cent of their equity in favour of Indian public within 5 years, if these companies are listed in other parts of the world. – The above services would be subject to licensing and security requirements, wherever required. – Proposals for FDI beyond 49 per cent shall be considered by Foreign Investment Promotion Board (FIPB) on a case-to-case basis. • In the manufacturing sector 100 per cent FDI is permitted under the automatic route. In Basic, Cellular Mobile, paging and Value Added service, and Global Mobile Personal Communications by Satellite, FDI is permitted up to 49 per cent (under automatic route) subject to grant of license from Department of Telecommunications • Foreign direct investment up to 74 per cent permitted, subject to licensing and security requirements for the Internet Service (with gateways), Infrastructure Providers (category-II), Radio Paging Service • FDI up to 100 per cent permitted in respect of ISPs not providing gateways (both for satellite and submarine cables), – Infrastructure Providers providing dark fibre (IP Category I); – Electronic Mail; and – Voice Mail • FDI up to 49 per cent is also permitted in an investment company, set up for making in the telecom companies licensed to operate telecom services. Investment by these investment companies in a telecom service company is treated as part of domestic equity and is not set of against the foreign equity cap. • Manufacturing – 100 per cent FDI is permitted under automatic route. FDI is subject to the following conditions • FDI up to 100 per cent is allowed subject to the conditions that such companies would divest 26 per cent of their equity in favour of Indian public in 5 years, if these companies are listed in other parts of the world. • The above services would be subject to licensing and security requirements, Wherever required. • Proposals for FDI beyond 49 per cent shall be considered by FIPB on case to case Basis. COMPETITION OVERVIEW:- Major Players There are three types of players in telecom services: State owned companies (BSNL and MTNL) • Private Indian owned companies (Reliance Infocomm, Tata Teleservices,) • Foreign invested companies (Hutchison-Essar, Bharti Tele-Ventures, Escotel, Idea Cellular, BPL Mobile, Spice Communications) Bharat Sanchar Nigam Limited (BSNL) Bharat Sanchar Nigam Ltd. is World’s 7th largest Telecommunications Company providing comprehensive range of telecom services in India: Wire line, CDMA mobile, GSM Mobile, Internet, Broadband, Carrier service, MPLS-VPN, VSAT, VoIP services, IN Services etc.

Within a span of five years it has become one of the largest public sector units in India. It has a network of over 45 million lines covering 5000 towns with over 35 million telephone connections. BSNL plans to expand its customer base from present 47 million lines to 125 million lines and infrastructure investment plan to the tune of Rs. 733 crores (US$ 16. 67 million) in the next three years. Bharti Airtel Bharti Tele-Ventures Limited was incorporated on July 7, 1995 for promoting investments in telecommunications services.

Its subsidiaries operate telecom services across India. Bharti’s operations are broadly handled by two companies: the Mobility group and the Infotel group. The mobile business provides mobile & fixed wireless services using GSM technology across 23 telecom circles while the Airtel Telemedia Services business offers broadband & telephone services in 94 cities. Bharti Telecom and British Telecom formed a51%:49% joint venture, Bharti BT Internet for providing Internet services, in 1998 Bharti Tele-Ventures acquired an effective 32. 6% equity interest in Bharti Mobile (formerly JT Mobiles), the cellular services provider in Karnataka and Andhra Pradesh circles in 1999 Bharti Telesonic entered into a joint venture, Bharti Aqua net, With SingTel for establishing a submarine cable landing station at Chennai in 2001 A 50:50 joint venture between Bharti and SingTel, to undertake the largest infrastructure project between Singapore and Indian companies in 2001. Vodafone Acquired majority stake in Hutch Essar in India, by buying out complete stake of Hutch in 2007, Essar is still minority stakeholder in company.

Vodafone Essar in India is a subsidiary of Vodafone Group Plc and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. Vodafone Essar now has operations in 16 circles covering 86% of India’s mobile customer base, with over 45. 78 million customers. Vodafone Essar, under the Hutch brand, has been named the ‘Most Respected Telecom Company’, the ‘Best Mobile Service in the country’ and the ‘Most Creative and Most Effective Advertiser of the Year’.

It has operations in 25 countries across 5 continents and 40 partner networks with over 200 million customers worldwide. Vodafone Essar is expecting to touch over 35 million customers across 400,000 shops and thousand of hutch’s own employees along with employees of its business associates. Reliance Communication Reliance Telecom’s cellular services are available in 340 towns within its eight-circle footprint. Reliance Infocomm also offered for the first time in India, mobile data services through its RWorld mobile portal.

This portal leverages the data capability of the CDMA 1X network. Reliance Infocomm offers a complete range of telecom services covering mobile and fixed line telephony including broadband, national and international long distance services, data services and a wide range of value added services and applications aimed at enhancing productivity of enterprises and individuals. Reliance Communications has IP-enabled connectivity infrastructure comprising over 150,000 kilometers of fiber-optic cable systems in India, the US, Europe, Middle East, and the Asia Pacific region.

International wholesale telecommunications service provider, FLAG Telecom amalgamates with Reliance Gateway, a wholly owned subsidiary of Reliance Infocomm in 2004. Idea Idea Cellular is part of the Aditya Birla Group, which is India’s first truly multinational corporation. Aditya Birla Nuvo Ltd. holds 35. 7 per cent, Birla TMT Holdings Ltd. 44. 9 per cent, Grasim 7. 5 per cent, and Hindalco 10. 1 per cent in Idea. Idea Has a customer base of over 17 million, IDEA Cellular has operations in Delhi, Maharashtra, Goa, Gujarat, Andhra Pradesh, Madhya Pradesh, Chhattisgarh, Uttaranchal, Haryana, UP, WB, Himachal Pradesh and Kerala.

Merged with Tata Cellular Limited in 2001, thereby acquiring original license for the Andhra Pradesh Circle Acquired RPG Cellular Limited and consequently the license for the Madhya Pradesh (including Chhattisgarh) Circle in 2001 In 2004 acquired Escotel, incumbent cellular service provider in Haryana, UP(W) & Kerala and new licensee in HP Acquired Escorts Telecommunications Limited (subsequently renamed as Idea Telecommunications Limited) in 2006 Merger of seven subsidiaries with Idea Cellular Limited in 2007.

Idea also plans to enter rural and neglected circles as a strategy to gain subscribers. Other advancements in the telecom industry will help it cut costs – use of e-mail to send bills to customers; sharing cell sites; smaller base transmission stations that will mean lesser infrastructure requirements and expenses and independent tower operators. Along with its plan to go for a national long distance license, it will also look at international long distance in the near future. Mahanagar Telephone Nigam Limited (MTNL)

MTNL was set up by the Government of India to upgrade the quality of telecom services, expand the telecom network, and introduce new services and to raise revenue for telecom development needs of India. s key metros. MTNL with a market share of about 13% of the National telecom Network has a customer base of 5. 92 million. The Govt. of India currently holds 56. 25% stake in the company. MTNL has formed a Joint Venture company in Nepal by the name of United Telecom Ltd. (UTL) in collaboration with Telecom Consultants India Limited (TCIL) in 2001 for providing WLL based basic services in Nepal.

MTNL has set up its 100% subsidiary . Mahanagar Telephone Mauritius Limited. (MTML) in Mauritius, for providing basic, mobile and international long distance. CHAPTER – II TATA DOCOMO Tata DOCOMO is Tata Teleservices Limited’s telecom service on the GSM platform—arising out of the Tata Group’s strategic alliance with Japanese telecom major NTT DOCOMO in November 2008. Tata Teleservices has received a license to operate GSM telecom services in 19 of India’s 22 telecom Circles—and has also been allotted spectrum in 18 telecom Circles.

Of these, it has already rolled out services in all the 18 Circles that it received spectrum in from the Government of India—Tamil Nadu, Kerala, Orissa, Karnataka, Andhra Pradesh, Maharashtra, Mumbai, Madhya Pradesh-Chhattisgarh, Haryana-Punjab, Kolkata, Rest of West Bengal, Jharkhand, Bihar, UP (East), UP (West), Gujarat, Himachal Pradesh and Rajasthan. Tata DOCOMO has also become the first Indian private operator to launch 3G services in India, with its recent launch in all the nine telecom Circles where it bagged the 3G license.

In association with its partner NTT DOCOMO, the Company finds itself suitably positioned to leverage this first-mover advantage. With 3G, Tata DOCOMO stands to redefine the very face of telecoms in India. Tokyo-based NTT DOCOMO is one of the world’s leading mobile operators—in Japan, the company is the clear market leader, used by nearly 55 per cent of the country’s mobile phone users. NTT DOCOMO has played a major role in the evolution of mobile telecommunications through its development of cutting-edge technologies and services.

Over the years, technologists at DOCOMO have defined industry benchmarks like 3G technology, as also products and services like i-Mode, e-wallet and a plethora of lifestyle-enhancing applications. Last year itself, while most of the rest of the industry was only beginning to talk of 4G technology and its possible applications, DOCOMO had already concluded conducting 4G trials in physical geographies, not just inside laboratories! DOCOMO is a global leader in the VAS space, both in terms of services and handset designs, particularly integrating services at the platform stage.

The Tata Group-NTT DOCOMO partnership will see offerings such as these being introduced in the Indian market through the Tata DOCOMO brand. Tata DOCOMO has also set up a ‘Business and Technology Coordination Council’, comprising of senior personnel from both companies. The council is responsible for the identification of key areas where the two companies will work together. DOCOMO, the world’s leading mobile operator, will work closely with the Tata Teleservices Limited management and provide know-how to help the company develop its GSM business.

On the CDMA platform, despite being the latest entrant, Tata Indicom has already established its presence and is the fastest-growing pan-India operator. Incorporated in 1996, Tata Teleservices is the pioneer of the CDMA 1x technology platform in India. Today, Tata Teleservices Ltd, along with Tata Teleservices (Maharashtra) Ltd, serves over 84 million customers in more than 450,000 towns and villages across the country, with a bouquet of telephony services encompassing Mobile Services, Wireless Desktop Phones, Public Booth Telephony and Wireline Services. About TATA group: Origin and Founder

The story of the Tata Group of business unfolds with the birth of its founder Jamshedji Tata in the small town of Navasari in Gujarat in 1839. He breathed his last in 1904 in Germany. His parents were Nuseerwanji and Jeevanbai Tata. Nusserwanji was the first businessman in a family of Parsi Zorastrian priests. Destiny called him to Bombay where he started trading. Jamshedji joined him at the tender age of fourteen. He took admission in Elphinstone College and while still a student he married Hirabai Daboo. Jamshedji graduated in 1858 and joined his father trading firm. Those were turbulent times.

The British had just managed to ruthlessly crush the 1857 Revolt. Since the age of twenty-nine Jamshedji continued to work in his father’s firm. In 1868 he started a trading company on his own with a capital of Rs. 21, 000/- His first step was to acquire a bankrupt oil mill and convert it into a cotton mill which he renamed Alexander Mill. Two years later he sold it with a good margin of profit. With this he set up a cotton mill in Nagpur in 1874. Queen Victoria had just been declared the Empress and in keeping with the times Jamshedji named it Empress Mill. Jamshedji was a unique personality.

He did not just think of innovative ways of manufacturing textiles but he devised new labor practices that would satisfy the workers. In this way he was far ahead of his times. It was not just his own personal success but also of those who worked for him and his group. Jamshedji was in close contact with revolutionary thinkers and nationalists like Dadabhai Naoroji and Pherozeshah Mehta and strongly influenced by them. He came to the conclusion that economic self-sufficiency should go hand in hand with political independence. The former should be the base of the latter. Jamshedji had three key ideas in mind.

He wanted to set up an iron and steel company, world class learning institution and a hydroelectric plant. Unfortunately during his lifetime none bore fruit but he had planted the seed, which later took roots and spread its branches under the care of his successors. The only achievement that he lived to see was The Taj Mahal Hotel. It was completed in December 1903 for a princely amount of Rs. 4, 21, 00,000/-In this too he was inspired by nationalist thinking. In those days the locals, that is Indians, were not allowed into the best European Hotels. Taj Mahal Hotel was a befitting reply to this discrimination.

Tata Group is a private conglomerate with headquarters at Mumbai. The present Chairman is Ratan Tata who took over from J. R. D. Tata in 1991. A member of the Tata family is always the Chairman of the group. Its operations covers many fields related to industry and allied activities concerned with know-how and its application engineering, information technology, communications, materials, automotive, chemicals energy, telecommunications, software, hotels, steel and consumer goods. The statistics and figures of Tata Group speak for themselves. Its revenue touches $967,229 million or $21. 9 billion in 2005/06.

This is equal to 2. 8% of India’s GDP. There are about 246. 000 employees in the Tata group as per records of 2004. Market capitalization figure is $57. 6 billion. There are ninety-six companies operating in seven business sectors. A Only twenty-eight of the ninety six in Tata Group are publicly listed. Tata operates in more than forty countries across six continents. It exports products and services to one hundred and forty nations. The Charitable Trust of Tata holds 65. 8% of the ownership of Tata group TISCO now called Tata steel set up in 1907 India’s first iron and steel plant in Jamshedpur, which is often called Tatanagar.

Production actually started in 1912. It produces steel at the lowest cost in the world. This is mainly because it is assisted by group member concern that deals with the supply of raw material like coal and iron. In 1910 was set up Tata Hydro-Electric Power Supply Company. In 1917 the Tata group made its debut in the field of consumer goods industry with the setting up of Tata Oil Mill dealing in soaps, detergents and cooking oil. 1932 saw the establishment of Tata airlines. Tata Chemicals made its appearance in 1939. Telco now known as Tata Motors started to manufacture locomotive and engineering products from 1945.

January 2007 is a watershed in the history of Tata Group. Tata steel made a Successful bid for UK based Corus Group, which was one of the world’s leading steel and aluminum producers. After an unprecedented nine rounds of bidding Tata finally clinched the deal. Tata offered to buy 100% stake in Corus at 608p per share (all cash) totaling to a value of $12. 04 billion. It has turned out to be the biggest acquisition by any Indian company. Tata Power is one of the largest private sector companies in India and supplies power to Mumbai and parts of New Delhi. Then there are Tata Chemicals and Tata Pigments.

In the service sector there are Tata companies dealing with hotels, general insurance and life insurance. Tata offers management, economic and financial consultancy services. Tata is one of the best names in the world of investments and shares. In the area of education Tata’s publishing house of Tata McGraw Hill is a renowned name. Many renowned public sector companies and research organizations like Indian Institute of Science, Tata Institute of Fundamental Research, Tata Institute of Social Sciences, Tata Energy Research Institute and Air India (Tata Airlines) owe their origins to the name of Tata.

Other educational institutes are Tata Institute of Science now Indian Institute of Science, Bangalore, Tata Institute Of Fundamental Research “deemed University, Tata Management Training center, Pune, Tata Institute Of Social Science “deemed University and National Centre for the Performing Arts. The name of Tata is linked to consumer durables like tea, watches (Titan) Tata Trent (Westside) to Tata Sky and even gold and diamonds like Tanishq brand of jewellery. In information systems and communications the Tata name comes with Computational & Research Laboratories, INCAT, Nelco, Nelito Systems, TCS and Tata Elxsi.

There are software companies Tata Interactive Systems, Tata Infotech, Tata Technologies Ltd, Tata Teleservices, Tatanet etc. Tata acquired VSNL, the Indian telecom giant from Bermuda based Canadian company named Teleglobe in 2005. The aim of Tata Group is to improve the quality of life in the society by virtue of integrity, understanding, excellence, unity and responsibility. The entire family known as the Tata Group shares these values. Tata’s contribution to India’s education, science and technology has been widely documented and respected. The blue colored log of Tata speaks for fluidity as well as fountain of knowledge.

It can also be seen as a tree under which all are welcome to take refuge. Brief History, Vision, Mission 1868 – Jamsetji Nusserwaji Tata starts a private trading firm laying the foundation of the Tata group. 1874 – The Central India Spinning, Weaving and Manufacturing Company is set up, marking the Group ‘sentry into textiles. 1902 – The Indian Hotels Company is incorporated to set up the taj Mahal Palace ad Tower India’s first luxury hotel which opened 1903. 1907 – The Tata Iron and Steel Company is established to set up India’s first iron and steel plant in Jamshedpur, which started production in 1912. 910 – The first of the three Tata Electric Companies,the Tata Hydro-Electric Power Supply Company,is set up to generate electricity. 1911 – The Indian Institute of Science is established in Bangalore to serve as a centre for advanced learning. 1912 – Tata Steel introduces eight-hour working days, well before such a system was implemented by law even in most western countries. 1917 – The Tatas enter the consumer goods segment as the Tata Oil Mills Company is established to make soaps, detergents and cooking oils. 932 – Tata Airlines, a division of Tata Sons, is established, opening up the aviation sector in India. 1939 – Tata Chemicals is established. 1945 – Tata Engineering and Locomotive Company (renamed Tata Motors in 2003) is established to manufacture locomotive and engineering products. The company began manufacturing commercial vehicles in 1954 in a JV with Daimler Benz. 1952 – Pandit Jawaharlal Nehru, India’s first Prime Minister requests the Group to manufacture cosmetics in India; and Lakme is established. 968 – Tata Consultancy Services (TCS),India’s first software services company is established as a division of Tata Sons 1984 – Titan Industries —a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO) — is set up to manufacture watches. 1996 – Tata Teleservices Limited (TTSL) is established to spearhead the Group’s foray into the telecom sector. 1998 – Tata Indica — India’s first indigenously designed, developed and manufactured car —is launched by Tata Motors, spearheading the Group’s entry into passenger cars. 000 – Tata Tea acquires the Tetley Group, UK, in the first major acquisition of an international brand by an Indian group. 2001 – Tata-AIG — a joint venture between the Tata Group and American International Group Inc (AIG) —marks the Group’s re-entry into insurance. The Group’s insurance company, New India Assurance, was nationalized in 1956. 2002 – The Tata Group acquires a controlling stake in Videsh Sanchar Nigam Limited — India’s leading international Telecommunications service provider. Tata Consultancy Services becomes the first Indian Software company to cross one billion dollars in revenues. • Titan launches Edge, the slimmest watch in the world. 2004 – Tata Motors acquires the heavy vehicles unit of Daewoo Motors,South Korea. •Tata Steel makes its first major overseas investment in NatSteel Asia, headquartered in Singapore. •Tata Consulting Services goes public in India’s private sector’s largest initial public offer. 2005 – Indian Hotels adds New York’s iconic hotel, The Pierre, to its portfolio as also its Ginger “Smart Basics “hotels in India. VSNL acquires Tyco Global Network, making it one of the world’s largest provider of submarine cable bandwidth. 2007 – In a major step in its unfolding strategy of growth and globalisation, Tata Steel acquires Corus, the UK-based steel company, for $ 12. 1 bn,the biggest overseas acquisition by an Indian company. Tata Steel is now the world’s 6th largest steel producer with capacity of 26 million tonnes per annum and operations in 24 countries. Vision * Our PEOPLE, by fostering team work, nurturing talent, enhancing leadership capability and acting with pace, pride and passion. Our OFFER, by becoming the supplier of choice, delivering premium products and services and creating value with our customers. * Our INNOVATIVE APPROACH, by developing leading edge solution in technology, process and products. * Our CONDUCT, by providing a safe working place respecting the environment, caring for our communities and demonstrating high ethical standards. Mission Our Mission in Tata is to improve the quality of life in India through leadership in targeted sectors of national economic significance to which the Group can bring a unique set of capabilities.

Promoter companies Tata Sons, Tata Industries, Group holding structure Tata Sons and Tata Industries are the two promoter companies of the Tata Group . A more detailed profile of these companies can be accesses through the ‘related info’ links on the right. Tata Sons This premier promoter company of the Tatas was established as a trading enterprise by group founder Jamsetji Tata in 1868. It is the promoter of all key companies of the Tata Group and holds the bulk of shareholding in these companies. The chairman of Tata Sons has traditionally been the chairman of the Tata Group.

Tata Sons is the owner of the Tata name and the Tata trademark, which are registered in India and several other countries. About 66 per cent of the equity capital of Tata Sons is held by philanthropic trusts endowed by members of the Tata family. Tata Industries Tata Industries was set up Tata Sons in 1945 as a managing agency for business it promoted. Following the abolition of the managing agency system, Tata Industries’ mandate was recast, in the early 1980s,to promote the Group’s entry into new and high-tech areas.

Tata Industries has over the last two decades, initiated and promoted the Group’s ventures into several sectors, including control systems, information technology, financial services ,auto components, advanced materials and telecom hardware. CHAPTER – III Department Structure Regional Head Regional coo Mobility Head (for TATA DOCOMO 3G/GSM/ TATA Photon+) Team Leader (Ahmadabad) Team Leader (Rajkot) Team Leader (Surat) Mobility Manager Ahmadabad/ Rajkot Mobility Manager Baroda/ Surat B Team Leader (Baroda) CHAPTER – IV What activities this department does?

This department does the following activities: 1. Solution for the Business needs: 2. Solution by industry: 1. Solution for the Business needs: The first thing is to provide solution for the business needs. It means that it helps to … a) Continue the business Today’s enterprise has no rest. With its global footprint, communications and transactions are constantly taking place over networks and through IT systems. As such, preventing network downtimes and interruptions has become a necessity for all enterprises – especially those driven by a high cost per transaction.

Despite this, it is a fact that nearly 98% of the enterprises across the globe are adversely affected by unscheduled downtime. Unscheduled downtime also hits resource productivity, brand value and the reputation of an organization. Faced with demanding customers and stringent regulatory requirements, companies need to be proactive about business continuity planning. Cost-effective and efficient Business Continuity Management (BCM) strategies go a long way in building organizational resilience and protecting brand reputation in a volatile and high-risk global working environment.

While regulatory requirements drive BCM in the banking sector, corporate governance and business strategy encourages it in FSI, TMT, manufacturing and the other sectors. Business continuity solutions can empower an enterprise to restore operations rapidly, including retrieving and restoring access to data and having a contingency office environment equipped with office equipment. However, an effective design and management of enterprise’ infrastructure along with the preparedness for addressing a pandemic situation is crucial to a business continuity strategy.

With its diversified portfolio of services, TTSL can partner with enterprises and work collaboratively in planning network redundancies, load balancing, enabling network storage and restoring services, thus providing a complete business continuity solution. TTSL’s business continuity solutions  include cutting-edge Enterprise Data services , and pan-India, Fixed Line voice services. b) Cost optimization Rapidly growing enterprises today need to optimize costs even as they step up investments to stay competitive.

With the increasing geographic spread, communicating with a dispersed workforce and clientele becomes a key issue. Technology, which offers the edge, also brings forth the challenge of managing disparate vendors and solutions. With the need of spending on voice and data services, telecommunication forms one of the top non-operating expenses for enterprises. Recent research shows that migration to new technologies can save up to 33. 45 percent of the expenses being made on the present architecture. Further, consolidation of networks can save up to 18. 8 percent and moving from unmanaged to managed, an additional 32. 6 percent. While the uptake of new technologies can offer multiple savings, a holistic view of your communication network is thus crucial for actual cost optimization. Choosing a suitable service provider and the optimal solution can reduce CAPEX through outsourced telecommunication management and OPEX through reduced administrative activities, there by improve organizational efficiency and strongly supporting cost optimization. Recognizing enterprise needs, TTSL has developed a bouquet of solutions to optimize total cost of ownership (TCO) across verticals.

TTSL solutions implemented have shown huge cost reductions. From basic data and voice services to high-end mobility and conferencing solutions, TTSL provides scalable, user-friendly and cost-effective solutions that enhance business agility. This includes closed user group (CUG) calling – a popular feature availed by corporate clients that helps reduce cost to communicate internally. TTSL adds dimension to the existing CUG feature with a seamless CUG offering across Mobile, Walky, Wireline (POTS, PRI, Centrex, LDID & BRI) and Tata Docomo.

Other attractive options include zero-investment EPBX for fixed-line voice services, lowest-cost handsets with attractive features for CDMA mobile and enterprise prepaid services, the innovative Insta Conferencing solution that is extremely user-friendly and preferable to travel, attractive pricing and cost flexibility in Blackberry services that includes an OPEX-based model for a period of 12-18 months with convenient handset bundling, and TTSL’s Managed Enterprise Network Services (MENS), which provides assured cost savings for legacy VPN and leased circuit networks c) Enterprise mobility

Today’s enterprise pivots on mobility services to boost productivity and facilitate collaboration between its dispersed workforces. Being able to access information and take decisions without location constraints is critical at a time when the lines between business and personal spaces are blurring and where the globe has transformed into a borderless office. Enterprises are looking to centralize their mobility solutions in order to reduce costs and ensure effective, integrated mobilization of resources. This, in turn, will support improved productivity and flexibility.

As multi-country mobility becomes pervasive, the focus is on managing costs – optimizing international roaming costs and mobile contracts while ensuring secure, reliable connectivity. There is a premium, therefore, on innovative tools that promote real-time collaboration. TTSL networking products and solutions enable employees to work where they can be most effective, while they maintain robust communication with stakeholders like customers, associates, supervisors and corporate leadership, helping the organization become leaner and agile.

The portfolio of enterprise mobility services from TTSL include CDMA/ GSM mobile services that offer value added services like pooling of free calling minutes in a central account, closed user group (CUG) for Mobile, Walky, Wireline (POTS, PRI, Centerex, LDID & BRI) and Tata Docomo, which help customers optimize telecom cost. TTSL also offers fully managed and cost effective Conferencing services around voice and video that can track ongoing conferences through web. In addition, TTSL offers state-of-the-art Enterprise Data services as well as the PRI-like wireless land line Walky service.

Capable of instant installation, it reduces turnaround times for customers, even while offering benefits like single number, common number and hotline services. Enterprises can also opt for the extremely convenient and high-speed Tata Photon connections of 1 Gbps and above with Ethernet interface or very attractively priced TTSL Blackberry Enterprise services that function as productivity multipliers and cost savers. Hybrid Enterprise Prepaid service can convert variable telecom expenses into fixed cost while Smart services and Domain solutions offer a platform for companies to expand and grow. ) Productivity enhancement A highly competitive economic environment is driving enterprises to look for ways to boost productivity. Although the metrics to measure productivity may vary significantly between sectors, Information and Communication Technologies (ICT) have been the key enablers to enhanced productivity all across. Research has shown that by leveraging effective ICT services, enterprises in growing markets can attain business productivity growth of between 33%-65%, depending on the scale of business and the industry in which they operate.

Communication solutions rationalize and simplify the task of assembling, processing, analyzing and transmitting information, enabling enterprises to accomplish information-related tasks quickly and effectively. Seamless enterprise-wide connectivity with easy access to information, irrespective of the location, is invaluable. It optimizes resource usage, improves collaboration and supports more rapid decision making – all of which contribute to higher all-round productivity. Recognizing these needs, TTSL has developed a range of services that enable the achievement of superior enterprise productivity.

The goal is simple: maximized productivity at minimized costs. From basic data and voice services to high-end mobility and conferencing solutions, TTSL provides scalable, user-friendly and cost-effective solutions that enhance business productivity. TTSL solutions include an innovative, fully managed, user-friendly Conferencing service. This cost-effective solution offers multiple solutions around voice and video, reduces a company’s carbon footprint by tracking ongoing conferences through web and interoperability, even while promoting greater enterprise agility and simplified communication.

In addition, TTSL offers state-of-the-art Enterprise Data services as well as the PRI-like wireless land line Walky service. Capable of instant installation, it reduces turnaround times for customers, even while offering benefits like single number, common number and hotline services. Enterprises can also opt for the extremely convenient and high-speed Tata Photon connections of 1 Gbps and above with Ethernet interface or very attractively priced TTSL Blackberry Enterprise services that function as productivity multipliers and cost savers.

Hybrid Enterprise Prepaid service can convert variable telecom expenses into fixed cost while Smart services and Domain solutions offer a platform for companies to expand and grow. e) Simplified communication A scattered workforce, multiple suppliers and varied processes have underlined the growing intricacies of enterprise communications. Maintaining this complex mix, managing multiple networks and securing communication channels that use a range of mobile devices poses a formidable challenge.

As communication architecture becomes more complex, enterprises need to be equipped to leverage its potential. Modern enterprises depend on mobility services to enable their employees to access information, collaborate and make decisions, without location constraints. As multi-country mobility becomes ubiquitous, the focus is on ensuring streamlined, cost-effective and productive working – the key to which is straightforward communications. Simplified and streamlined communications between enterprises and clients offers companies a competitive advantage – they can serve clients faster and better.

Having a single point of contact facilitates the working of an enterprise. It enables enhanced focus on core competencies, while improving productivity parameters. TTSL provides a number of solutions enabling enterprises to optimize their communications. TTSL attempts to give an enterprise CIO a complete, 360 degree overview of the organization’s telecom and IT infrastructure and enable a single vendor, single bill and single point of contact, thus simplifying communications.

TTSL has been committed to offer single window communication solutions to enterprises through its host of services such as the fully managed and cost effective Conferencing service, the fully scalable and secure Road Warrior service, the state of the art Enterprise Data services, pan-India Fixed Line voice services, the extremely convenient and fast Tata Photon ( Now with 3G we would have to mention Wireless Connectivity/Broadband services) services, and highly attractive priced Blackberry Enterprise services. ) Sustainable growth of the business Sustainability is a mega trend like globalization. Made up of several components – environmental, social and profitability – corporate sustainability is important to create long-term shareholder value by embracing opportunities and leveraging sustainable products, services and working practices for business advantage.

Sustainable businesses participate in environmentally friendly activities to ensure that all processes, products, and manufacturing activities adequately address current environmental concerns while maintaining a profit. A successful sustainability strategy is a key bottom-line necessity for any company, and information and communication technologies (ICT) are an important enabler for the commercial as well as environmental sustainability of an enterprise.

The choice of optimal ICT solutions fosters sustainable growth for organizations by improving operational efficiency, delivering savings by consolidating, converging global infrastructure, facilitating worldwide collaboration thereby enabling them to reduce employee travel, lower carbon footprint, enhance brand reputation, improve customer and employee satisfaction, and provide cost as well as energy savings. TTSL partners with enterprises to effectively address the sustainability issue and maximize business dividends.

TTSL enables them to achieve both commercial and environmental sustainability through a portfolio of communication services that are targeted to achieve the business objective. Enterprises in pursuit of attaining enterprise sustainability and growth could explore TTSL’s powerful services such the fully managed and cost-effective Conferencing services, state-of-the-art Enterprise Data services, the fast and convenient wireless high speed connectivity, attractively priced Blackberry Enterprise services,(Remove BlackBerry) and the near indispensable machine solutions that are part of TTSL’s Smart services and Domain solutions. . Solution by industry: The second thing is to provide solution by industry. It means that it helps to… a) Government India has experienced two decades of remarkable growth, unleashed by the implementation of important economic reforms in the early 1990s. Government investments in information and communication technologies (ICT) play a critical role in sustaining the country’s high rate of economic growth and social development, also ensuring its continued competitiveness on the global stage.

Government – at central, state and local levels – has realized the need for connectivity to foster greater transparency, accountability and responsiveness and, therefore, better governance. The Indian Government’s ICT expenditure is one of the fastest growing in the Asia Pacific region and is characterized by the need for internal and external transformation. External transformation will, propel services and clearer information to the public using electronic means. Internal transformation and large-scale integration will ensure seamless interoperability and exchange of data across ministries and departments.

However, the Government vertical is faced with unique challenges. The sheer scale of projects, in terms of data and voice needs and e-infrastructure across the length and breadth of the country, presents a complicated problem to the IT and Telecom teams. Since the vertical is characterized by critical applications and highly sensitive, there is a pressing need for a highly reliable network to ensure real-time access to information. At the same time, there is the need to optimize implementation and operational costs and improve citizen services with the most effective and efficient solutions.

Secure access, reliable connectivity and cost effective solutions thus form the pillars of successful government projects. TTSL, with its world class bouquet of solutions, has been a strategic partner in helping achieve the objective of better governance. TTSL’s Managed Enterprise Network services over MPLS platform, potentially reduces costs, while increasing reliability. Its solutions have enabled reduction of costs by nearly ten times. The manageability of the network has been simplified, enabling customers to focus on their core activity. The single- vendor ownership model has supported high service levels.

TTSL’s customized solutions have enabled reduction in average transaction time of Government to citizen services by a solid 76%. TTSL’s highly reliable and 100% onsite services support has also allowed the delivery of high-quality services by organizations to its customers, located across the country. b) Retail The Indian retail industry – the fifth largest in the world – employs about 8 percent of the country’s workforce. Highly fragmented, the sector consists mostly of owner-run ‘Mom-and-Pop’ outlets while organised retail accounts for only 5% of total retail sales.

However, an increasing focus on enhancing the customer experience is driving the organized retail segment in India. Growing consumerism, brand consciousness and the easy availability of loans across different socio-economic classes is propelling the rapid expansion of urban and semi-urban organized retail markets. Simultaneously, declining margins are transforming the way business is carried out. Retailers are tweaking their business models and are adopting innovative methods using technology as an enabler to ensure sustainability.

Data integrity challenges as a result of systems fragmentation, diverse point solutions, intense customization and the absence of an underlying best practice architecture or of an out-of-the-box solution that spans the retail space, is creating a compelling case for the uptake of advanced telecom solutions. Current retailer focus is on leveraging multi-channel retailing, gaining real-time access to information, streamlining operations to improve productivity and enhancing the overall experience for customers.

The need to have an integrated telecom solution on wireline and wireless for voice and data requirements to provide enhanced customer service is the key focus area. The vertical is characterized by high dependence on technology for managing internal connectivity through reliable and scalable wireline and wireless solutions that provide seamless connectivity and uninterrupted operations between the POS, retail branch, back office and head quarters. On the other hand is the need of voice and data connectivity need to reach out to end customers through a number of channels.

TTSL has demonstrated the industry understanding and value it brings to some of the leading companies in the retail vertical. It has provided cutting-edge Managed Enterprise Network services over MPLS platform for voice and data connectivity to one of India’s leading retail chain for consumer electronics and durables. It supported the business objective with a roll-out time of less than 45 days enabling accelerated store set-up time and provided single-vendor ownership to ensure centralized automatic management of network and reduce network costs by 50%. ) Manufacturing India is emerging as one of the fastest growing manufacturing hubs across the globe, especially in industries like aerospace and automotives. Growing at close to 6. 8% annually, the manufacturing industry is driven by the sizeable domestic demand in Asian countries and increase in demand from the capital-starved western countries. Information and communication technologies (ICT) plays a crucial role in helping companies maintain the competitive advantage and sustain long-term growth.

The large number of partners and processes involved in manufacturing supply chains make it difficult to effectively managing information, ensure its accuracy and security, and facilitate ease-of-access for efficient decision making. Thus, current focus is on improving operational efficiency by implementing enterprise-wide applications. This indicates high bandwidth requirement to connect factories, offices, employees and mobile staff.

High network uptime too is critical for efficient functioning and decision making in this vertical, considering the dynamic information flow on the network. Further, enterprise mobility is necessary for providing connectivity to the sales and marketing teams and enabling them to access information without location constraints. While recognizing the importance of investment in ICT, the manufacturing industry is grappling with internal challenges in terms of enhancing process automation and channeling disparate IT systems cost-effectively.

The rising propensity to outsource managed services like e-mail hosting, web hosting, data center and managed networks too is induced by the need to remove redundancy and improve network management, allowing for better focus on core competencies and optimized costs. With its proven technical expertise and domain knowledge, TTSL enables manufacturing companies to boost their productivity even while reducing costs. Its solutions can economically connect supply chain partners, while efficiently monitoring the end-to-end processes.

TTSL’s world-class solutions also maximize mobile workforce productivity. They promote high levels of network resilience and offer advanced security features, ensuring the security and integrity of transmitted information. Their ability to provide last mile multi mode access and bandwidth on demand, enable organizations to offer best-in-class products and services to their customers. d) BFSI The banking sector as a whole has undergone notable structural change in terms of regulatory frameworks and securitisation.

Though public sector banks still dominate the Indian market, private and foreign banks have intensified competition by bringing in advanced technologies and expertise in offering specialised products. At the same time, the insurance industry is transforming itself with an ever increasing portfolio of offerings. The growing focus on financial inclusion is compelling organizations to devise innovative business models to reach out to geographically dispersed population pockets. Technology is allowing the BFSI industry to reach out to new markets and offer novel products and services through efficient delivery hannels based on ATM, Internet and mobile platforms. However, the extensive network and geographical spread of over 62,000 bank branches and 42,000 ATMs poses a serious challenge in terms of managing operations, IT infrastructure and communicating efficiently with customers and employees through different access points. Further, data security and availability of information updates is critical to the banking business, mandating high network uptime, rapid fault detection and quick problem resolution. The banking and financial industry is also challenged by the large number of existing legacy systems in its infrastructure.

The vertical thus has a unique set of requirements demanding high quality voice and data ICT architecture. TTSL’s industry-leading products and services enable improved customer access and services together with simplification of telecom management. With its keen understanding of business needs, TTSL has been able to devise customized solutions and offer minimum turnaround time. TTSL offers world-class industry knowledge; expertise and after-sales support to transform businesses for leading BFSI companies. TTSL facilitates high levels of network resilience and protection as a critical value-adding partner.

TTSL offers their expertise to financial services and insurance companies for managing complex network, to support their business critical needs for redundancy and data security. TTSL’s solutions enable organizations to improve their service delivery standards, resulting in enhanced customer loyalty. TTSL enables BFSI organizations to ensure average network uptime as high as 99. 98%, offering a range of pioneering products and solutions that facilitate reduction of branch roll-out time by almost 55%, compared to the industry average. e) IT/ITeS

IT and IT-enabled services (ITeS) is a highly competitive industry with enterprises seeking to create a niche for themselves in the global market. By leveraging the advantages of multi-country service delivery capabilities to better manage evolving customer requirements and execute end-to-end delivery of some new services, the Indian companies are enhancing their global service delivery capabilities through a combination of Greenfield initiative, cross-border M&A, partnerships and alliances with local players. This has resulted in a phenomenal ten-fold growth over the last ecade, with exports accounting for over 65% of revenues. To stay ahead, IT/ITeS enterprises must react faster to the changes in the marketplace by maximizing resource utilization and reducing operational costs. Currently, demanding customers and rapid expansion plans are challenging companies to efficiently manage their IT environment. The wide geographical spread and global delivery model of IT/ITeS companies requires high bandwidth for voice and data connectivity. This has spurred the adoption of content and collaboration applications and unified communication (UC) in the sector.

CIOs/CTOs are looking for vendors that can provide cost-effective solutions, quick response time and high network uptime. TTSL offers exceptional, value-added products and services to leading IT-ITeS organizations, helping them achieve their business objectives. TTSL’s ability to understand organizations business requirements and hence customize their offerings, empowers the client to assume complete control over their business communication. The simplification of communication through a wide range of advanced communication products and tools, together with world-class network management are the hallmarks of TTSL’s offerings.

In addition to cost-effective, cutting-edge products and services to meet all telecom needs, TTSL offers quick turnaround time, excellent service and customized solutions. Last mile multi-model access through copper, fiber, HSIA, microwave and VSAT; superior uptime, throughput, and faster speed with the state-of-the-art Automatic Switch Over Network (ASON) and; bandwidth on demand on MPLS and ILL are only some of the many

The IIS University SFS GURUKUL MARG, MANSAROVER JAIPUR DEPARTMENT OF MANAGEMENT STUDIES SCHEME OF EXAMINATION AND COURSES OF STUDY FOR BBM I Semester Examination November 2011 II Semester Examination April 2012 III Semester Examination November 2012 IV Semester Examination April 2013 V Semester Examination November 2013 VI Semester Examination April 2014 Syllabus applicable for the students seeking admission to the BBM Course in the academic year 2011-12 The IIS University Department of Management Studies BBM Credit Templates & Examination Scheme The IIS University

JAIPUR Department of Management Studies BBM SIX SEMESTER PROGRAMME CREDIT TEMPLATE AND OUTLINES OF THE SYLLABUS Semester-I. Paper Code Title Foundation English (Essential Language Skills) Foundation Hindi/MEL FEN-100 FHI-100 FFR-100 FGR-100 BBM-101 BBM-102 BBM-103 BBM-104 BBM-105 BBM-106 BBM-107 BBM-108 BBM-109 Total Hours 30 30 Hours /Week 2 2 Credi ts 2 2 Total credits Fundamentals of Business Management Fundamentals of Business Communication Law of Contract Managerial Economics-I Practical Fundamentals of Accounts-I Fundamentals of Computer & Office Automation Practical Practical 5 45 3 3 3 3 30 45 45 60 45 45 3 3 4 3 3 3 3 4 3 3 30 30 2 2 2 2 Semester-II FEN-200 Foundation English (Applied Language Skills) 30 2 2 FHI-200 FFR-200 FGR-200 BBM-201 BBM-202 BBM-203 BBM-204 BBM-205 BBM-206 BBM-207 BBM-208 BBM-209 30 2 2 Foundation Hindi/MEL (Prayojak Moolak Hindi) Principles and Practices of Management Applied Business Communication Business Laws Managerial Economics-II Practical Fundamentals of Accounts-II Programming concepts and Database Management Practical Practical 45 45 45 45 60 45 45 3 3 3 3 4 3 3 3 3 3 3 4 3 3 30 0 30 2 2 2 2 Semester-III Our Environment FES-300 BBM-301 Corporate Strategy BBM-302 Marketing Management-I BBM-303 Research Methodology-I BBM-304 BBM-305 BBM-306 BBM-307 BBM-308 Business Finance-I Practical 30 45 45 45 45 60 2 3 3 3 3 4 3 3 2 2 3 3 3 3 4 3 3 2 26 Quantitative Techniques 45 for Management-I 45 Management Information System-I 30 Practical Semester-IV Environmental FES-400 BBM-401 BBM-402 BBM-403 BBM-404 BBM-405 BBM-406 BBM-407 BBM-408 Conservation Strategic Management Marketing Management-II 30 45 45 45 45 60 45 45 30 3 3 3 3 4 3 3 2 2 3 3 3 3 4 3 3 2 26 Research MethodologyII Business Finance-II Practical Quantitative Techniques for Management-II Management Information System-II Practical Semester-V FGS-500 BBM-501 BBM-502 BBM-503 BBM-504 BBM-505 BBM-506 BBM-507 BBM-508 General Studies Organizational Behaviour-I Human Resource Management-I International Business-I Cost & Management Accounting – I Practical E-Commerce-I Corporate Internship Project & Viva-voce-I Practical 30 45 45 45 45 60 45 60 30 2 3 3 3 3 4 3 3 2 2 3 3 3 3 4 3 3 2 26

Semester-VI FEM-600 Entrepreneurship & BBM-601 BBM-602 BBM-603 BBM-604 BBM-605 BBM-606 BBM-607 BBM-608 Management Organizational Behaviour-II Human Resource Management-II International Business-II Cost & Management Accounting-II Practical E-Commerce-II Corporate Internship Project & Viva-voce-II Practical 30 45 45 45 45 60 45 60 30 2 3 3 3 3 4 3 3 2 2 3 3 3 3 4 3 3 2 26 Grand total of Credits 164 The IIS University Jaipur BBM Scheme of Examination Internal Evaluation- Theory Paper Test Teacher Interaction 5Marks Home Assignment Attendance Total 15 Marks 5 Marks 5 Marks 0 Internal Evaluation- Practical Scheme of Evaluation for Continuous Assessment (Practical) Project / Case Study Report Presentation Regularity /Exercises /Practical Test 10 Marks 10 Marks 10 Marks External Evaluation- Practical Practical Record 40 Viva Voce 30 Total 30 Marks Total 70 The IIS University Department of Management Studies B. B. M. (Bachelor of Business Management) Paper Nomenclature Semester 3 Semester 4 Corporate Strategy (Code: BBM 301) Marketing Management-I (Code: BBM 302) Strategic Management (Code: BBM 401) Marketing Management-II (Code: BBM 402)

Semester 1 Fundamentals of Business Management (Code: BBM 101) Fundamentals of Business Communication (Code: BBM 102) Semester 2 Principles and Practices of Management (Code: BBM 201) Applied Business Communication (Code: BBM 202) Semester 5 Organizational Behaviour-I (Code: BBM 501) Human Resource Management-I (Code: BBM 502) Semester 6 Organizational Behaviour-II (Code: BBM 601) Human Resource Management-II (Code: BBM 602) Law of Contract (Code: BBM 103) Managerial Economics – I (Code: BBM 104) Practical (Code: BBM 105)

Business Law (Code: BBM 203) Managerial Economics–II (Code: BBM 204) Practical (Code: BBM 205) Research Methodology-I (Code: BBM 303) Business Finance-I Research Methodology-II (Code: BBM 403) Business FinanceII (Code: BBM 404) Practical (Code: BBM 405) International Business-I (Code: BBM 503) Cost & Management Accounting-I (Code: BBM 504) Practical (Code: BBM 505) International Business-II (Code: BBM 603) Cost & Management Accounting-II (Code: BBM 604) Practical (Code: BBM 605) Code: BBM 304) Practical (Code: BBM 305) Fundamentals of Accounts-I (Code: BBM 106) Fundamentals of Computer & Office Automation (Code: BBM 107) Practical (Code: BBM 108) Practical Code: BBM 109 Hindi/MEL English Fundamentals of Accounts-II (Code: BBM 206) Programming Concepts and Database Management (Code: BBM 207) Practical (Code: BBM 208) Practical Code:BBM209 Quantitative Techniques for Management-I (Code: BBM 306) Management Information System-I (Code: BBM 307) Practical (Code: BBM 308)

Quantitative Techniques for Management-II (Code: BBM 406) Management Information System-II (Code: BBM 407) Practical (Code: BBM 408) E-Commerce-I E-Commerce-II (Code: BBM 506) Corporate Internship Project & Viva Voce-I (Code: BBM 507) Practical (Code: BBM 508) (Code: BBM 606) Corporate Internship Project & Viva Voce-II (Code: BBM 607) Practical (Code: BBM 608) Foundation Course (Compulsory) Hindi/MEI English Our Environment Environmental Conservation General Studies Entrepreneurship & Management The IIS University Jaipur

Semester BBM Course Structure Six Semester Programme Paper Code Credits Time Duration/ Week BBM-101 3 3 BBM-102 3 3 BBM-103 3 3 BBM-104 3 3 BBM-105 Practical 4 4 BBM-106 3 3 BBM-107 3 3 BBM-108 Practical 2 2 BBM-109 Practical 2 2 BBM-201 3 3 BBM-202 3 3 BBM-203 3 3 BBM-204 3 3 BBM-205 Practical 4 4 BBM-206 3 3 BBM-207 3 3 BBM-208 Practical 2 2 BBM-209 Practical 2 2 BBM-301 3 3 BBM-302 3 3 BBM-303 3 3 BBM-304 3 3 BBM-305 Practical 4 4 BBM-306 3 3 BBM-307 3 3 BBM-308 Practical 2 2 BBM-401 3 3 BBM-402 3 3 BBM-403 3 3 BBM-404 3 3 BBM-405 Practical 4 4 BBM-406 3 3 BBM-407 3 3 BBM-408 Practical 2 2 BBM-501 3 3 BBM-502 3 3 Max Marks Min Marks 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 I II III IV V 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 VI BBM-503 BBM-504 BBM-505 Practical BBM-506 BBM-507 BBM-508 Practical BBM-601 BBM-602 BBM-603 BBM-604 BBM-605 Practical BBM-606 BBM-607 BBM-608 Practical 3 3 4 3 4 2 3 3 3 3 4 3 4 2 3 3 4 3 4 2 3 3 3 3 4 3 4 2 100 100 100 100 100 100 100 100 100 100 100 100 100 100 40 40 40 40 40 40 40 40 40 40 40 40 40 40 The IIS University

DEPARTMENT OF MANAGEMENT STUDIES BBM Course Content UG Programme Semester –I Department of Management Studies Course: B. B. M. – Pt I (I Semester) Paper- 1: Fundamentals of Business Management Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70 Code: (BBM-101) Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Lecture Hours/Week Objective The Course attempts to equip the students with the knowledge of the basic principles and functionalities of Management function in a business organization. The course will prove to be helpful for the students in learning to expedite the managerial functions in corporate arena. Unit I II III IV Contents

Management: Concepts, Nature, Scope, and significance, Management Functions School of Management Thought: Classical, NeoClassical and Modern School of Thought Planning: Concept, Types and Process; MBO, MBE, Decision Making, Techniques and components, Rationality in decision making Organizing: Concept, Types, Process and Principles, Authority and Responsibility, Delegation of Authority, Centralization and Decentralization, Span of control Various forms of Organizational structures and their merits-demerits, Formal and informal Organization, merits and demerits. Lectures 09 09 09 09 V 09 Essential Reading: 1. Koontz and Wechrich H, Essentials of Management, Tata McGraw-Hill, New Delhi. 2. Stoner, Freeman, and Gilbert, Management, Prentice Hall of India, New Delhi. 3. Terry and Franklin, Principles of Management, Prentice Hall of India, New Delhi Reference books: 1. Mathew, M. J. , Business Management, Sheelsons, Jaipur 2. Sudha, G. S. Business Management, RBSA Publishers, Jaipur Department of Management Studies Course: B. B. M– Pt I (I Semester) Paper- 2: Fundamentals of Business Communication Max Marks Min. Marks Continuous Assessment Sem. End Exam : 100 : 40 : 30 : 70 Code: (BBM-102) Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Lecture Hours/Week Objective Communication is the key to successful business. It leads one to negotiate effectively and strike the right deal for the organization. This course provides insight into the technical and structural aspect of communication in business. Unit I II Contents Business Communication: Concept and Objectives, Model and Process.

Effective Communication: Principles, 7 C’s of Effective Communication, Effective speaking and Listening Forms and Types of Communication: Formal and Informal (Grapevine), Oral and Written, External and Internal, Verbal and Nonverbal (Body language, Kinesics, Proxemics and Paralanguage), Horizontal, Vertical (Upward & Downward) and Diagonal. Media of Communication: Face-to Face, Audio, Visual, Audio-visual, Modern Medias (Fax, Conferencing- Tele and Video, Internet, E-Mail etc. ) Barriers to Communication: Wrong choice of medium, Physical barriers or Mechanical Barriers, Semantic barriers, Different comprehension of reality. Socio-Psychological barriers, Cross-cultural Barriers. Case Studies. Lectures 10 10

III 06 IV 10 V 09 Essential Reading: 1. Ronald E. Dulek and John S. Fielder, Principles of Business Communication, Macmillan Publishing Company, London. 2. Rajendra Pal, J. S. Korlahalli, Essentials of Business Communication, S. Chand, New Delhi Reference books: 3. M. J. Mathew, Business Communication, RBSA Publishers, Jaipur 4. Asha Kaul, Business Communication, Prentice Hall, New Delhi Department of Management Studies Course: B. B. M– Pt I (I Semester) Paper- 3: Law of Contract Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70 Code: (BBM-103) Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Lecture Hours/Week

Objective The Objective of this course is to acquaint the students with the concepts of contract and agreement and help them learn to differentiate between them. The course will help them understand the effects of different types of contracts. Unit I Contents • Introduction to Contract: Meaning of contract, important definitions (Sec. 2a to Sec. 2j), valid essentials of contract, difference in agreement and contract, all contracts are agreements, but all agreements are not contracts. Classification of Contracts Proposal and Acceptance: Meaning of proposal, types, and legal rules as to the offer. Acceptance: legal rules, communication of offer and acceptance.

Contractual capacity: meaning, minors, effects, person of unsound mind: meaning, types and effects, persons disqualified by other laws. Free consent: consent, consensus ad idem: meaning. Coercion: meaning, valid essentials, effects. Undue influence: meaning, essential elements. Fraud: meaning, essential elements. Misrepresentation: effects. Mistake: meaning, classifications (mistake of law and mistake of facts). Consideration: meaning, legal rules, Doctrine of privity of contract and exceptions. Legality of object and consideration: when object and consideration considered unlawful, agreement opposed to public Lectures 09 • • II • 09 • • III • 09 • • policy.

Void agreements: meaning, types. Contingent contracts: meaning, valid essentials, difference between wagering agreement & contingent contract. Performance of contract: meaning, modes of performance, time as essence of contract, person entitled to demand performance, time, place and manner of performance. Discharge of contract: meaning and modes of discharge of contract, types of breach of contract. Remedies for breach of contract: suit for rescission of contract, suit for damages, suit for quantum meruit, suit for specific performance, suit for injuction. Contract of Indemnity: meaning, valid essentials, rights of indemnifier and indemnity holder.

Contract of Guarantee: meaning, valid essentials, “is guarantee a contract of uberrimae fidei”, kinds of guarantee, rights of surety, discharge of surety from liability. Case study IV • 09 • • V • 09 • • Essential Reading: 1. Datey, V. S. , Business and Corporate Laws, Taxmann Allied Services Pvt. Ltd. , New Delhi 2. Kapoor, N. D. , Elements of Mercantile Law, Sultan Chand & Sons, New Delhi 3. Tulsian, P. C. , Business Law, Tata McGraw-Hill Publishing Company, New Delhi, 2006. Reference books: 1. Aggarawal, Rohini, Student’s guide to Mercantile & Commercial Laws, Taxmann Allied Services Pvt. Ltd. , New Delhi. 2. Singh, Nirmal, Business Laws, Deep & Deep Publications Pvt. Ltd. , New Delhi 3. Gulshan, S. S. , Business Law, Excel Books, New Delhi Department of Management Studies Course: B. B.

M– Pt I (I Semester) Paper- 4: Managerial Economics-I Code: (BBM-104) Total Number of Lectures Allocated: 45 Credit: 3 Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70 Time: 3 Lecture Hours/Week Objective The course aims at acquainting the students with the elementary concepts of economics, which is vital for effective managerial decision-making. An attempt has been made to familiarize the students with both, the microeconomics as well as macroeconomics. Unit I II III IV Contents Meaning and Scope of Managerial Economics, Important factors influencing the managerial decisions of the firm Utility analysis: Law of diminishing marginal utility, Equi-marginal utility.

Indifference curve analysis, Consumer surplus, Law of demand, Elasticity of demand (Price, income and cross elasticity), Demand forecasting Production function: Concept, Short and Long run productive function, Laws of variable proportion, Isoquants, Returns to Scale, Internal and External Economies and Diseconomies. Cost Curves, brief explanation of Long and Short run cost curves. Lectures 06 10 12 08 V 08 Essential Reading: 1. Salvatore, Dominick, Micro Economics, Oxford University Press, New York 2. Seth, M. L. , Principles of Economics, Laxmi Narain Agarwal, Agra 3. Mithani,D. M. , Fundamentals of Economics, Himalya Publishing House,Mumbai 4. Ahuja, H. L. , Business Economics, S. Chand & Company,New Delhi Reference books: 1.

Jhingal, M. L. , Principles of Economics, Vikas Publishing House, New Delhi 2. Mukherjee,Debes, Business Economics Micro and Macro, New Central Book Agency, Calcutta Department of Management Studies Course: B. B. M. – Pt I (Semester-I) Paper- 5 Practical Code: (BBM- 105) Total Number of Lectures Allocated: 60 Credit: 4 Time: 4 Lecture Hours/Week Max Marks Min. Marks Continuous Assessment Sem. End Exam : 100 : 40 : 30 : 70 Subject Matter for Practical: The Practical shall be based on the following papers Paper Code BBM 101 BBM 102 BBM 103 BBM 104 Title of Paper Fundamentals of Business Management Fundamentals of Business Communication Law of Contract

Managerial Economics-I The Distribution of Marks for the Practical Work will be as given below: Unit Contents Continuous Assessment Sem. End Assessment Report File 10 Marks 10 Marks 30 Marks 10 Marks 10 Marks 100 Marks 30 Marks Viva Voce I II III IV Project/ Case Study/ Exercises based on BBM 101 Project/ Case Study / Exercises based on BBM 102 Project/ Case Study / Exercises based on BBM 103 Project/ Case Study / Exercises based on BBM 104 Total Note: Each student is required to perform a Project/Case Study/ Exercise allotted by the HOD or concerned faculty from each of the above 4 Papers and prepare a Report File of the work done for each paper.

Respective subject faculty would do internal/continuous assessment. At the semester end, a Panel of Examiners shall assess the work done in the Practicals through the Report Files prepared by the candidates and by conducting a Viva Voce test. Department of Business Studies Course: B. B. M– Pt I (I Semester) Paper- 6: Fundamentals of Accounts-I Code: (BBM-106) Total Number of Lectures Allocated: 45 Credit: 3 Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70 Time: 3 Lecture Hours/Week Objective The Course attempts to develop a conceptual understanding of fundamentals of the accounting system and their application in business. Unit I II

Contents Basics of Book Keeping and Accountancy: Definition and its Usefulness, Financial Accounting principles, Concepts and Convention System of Book keeping: Double entry system, Books of prime entry, Subsidiary books, Recording of cash and Bank Transaction, Preparation of Ledger accounts, Preparation of trial balance. Bank reconciliation statement: Need for reconciliation between Cashbook and bank passbook, problems relating to the preparation of Bank reconciliation statement Depreciation Accounting: Straight line & diminishing balance method, Computation and accounting treatment of Depreciation, Changes in depreciation method Bills of exchange:

Bills receivable and bills payable, Acceptance and Endorsement, Discounting, Retirement, Dishonour and Renewal of bills, Accommodation bills Rectification entries: Classification of Errors, Location of Errors, Rectification of Errors, Suspense Account, Effect on profit Final Accounts: Concept of Capital, Revenue and Deferred Revenue Expenditure, Opening entries, Closing entries, Adjustment entries, Manufacturing, Trading and Profit and Loss Account, (With adjustment) and Balance Sheet Lectures 05 10 III 09 IV 09 V 12 Essential Reading: 1. Maheshwari, S. N. , An Introduction to Accountancy, Vikas Publishers, New Delhi 2. Mukharjee, A. and Hanif, M. , Modern Accountancy, Tata McGraw Hill, New Delhi 3.

Sehgal, Ashok and Sehgal, Deepak, Fundamentals of Financial Accounting, Taxmann Allied Services, New Delhi. 4. Jain, Khandelwal and Pareek, Financial Accounting, Ajmera Book Company, Jaipur Reference books: 1. Tulsian, P. C. , Accountancy, Tata McGraw-Hill, New Delhi 2. Goel, D. K. and Goel, Rajesh, Accountancy, Arya Publications, New Delhi 3. Ghosh, T. P. , Fundamentals of Accounting, Sultan Chand & Sons, New Delhi. Note- The candidate shall be permitted to use battery operated pocket calculator that should not have more than 12 digits, 6 functions and 2 memories and should be noiseless and cordless Department of Management Studies Course: B. B.

M– Pt I (I Semester) Paper- 7: Fundamentals of Computers and Office Automation Code: (BBM-107) Max Marks Total Number of Lectures Allocated: 45 Credit: 3 Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70 Time: 3 Lecture Hours/Week Objective The Course attempts to equip the students with the knowledge of the basic principles and functionalities of Management function in a business organization. Unit I Contents Anatomy Of Computer: Introduction to Computers (definition, characteristics & uses), System unit (memory, ALU & control unit), Input / Output devices, Storage devices ( Memory- primary & secondary). Lectures 09 Computer Software: Introduction to Software, its type (system, application & utility).

Communication Technology: Data communication, Data Transmission medium(modem), Communication Channels- transmission medium(twisted pair, coaxial & fiber optic cables), Computer and networks, Need for networking, components of network,), HTTP, Web Browser, Introduction to internet, Uses of internet, E-mail, Sending Email, Attaching files with E-mail. II Introduction to DOS: Concept of Operating System, Introduction to DOS, Important terms in DOS (program, file, directory, names, volume label, disk drive & its name(MS-DOS prompt) 09 DOS File System & Various Commands: Dos file system, path & path names, internal commands (dir, cd, md, rd, copy, del, ren, date, time, ver, vol, cls, type, prompt, path) and external commands Introduction to MS-Windows: Introduction, features (Desktop & its components, the window, the application window (various bars), the document window, the dialog window, the icons),

Exploring the Windows: Windows explorer, Control panel, Setting wallpaper, screen saver, background. Managing Files & Folders: Creating a folder, Scandisk, Checking & Formatting disk space, Compressing/ Zipping files (WinZip), Virus & Antivirus. III Introduction to MS-Word: Introduction to word processing, Features of Word processors, Getting started with MS-Word, Working with word documents, Quitting word, Shortcut keys. 09 Formatting documents: Formatting documents, Selecting text, Formatting characters, Changing cases, Paragraph formatting, Indents, Using format painter, Page formatting, Header & footer, Bullets & numbering, Tabs, Forming tables.

Editing Text: Finding & replacing text, Go To (5) command, Proofing text (Spell check, Auto correct), Reversing actions, Macros, Inserting pictures, Hyperlinks, Mail merging, Printing, Getting Help. IV Excel Basics: Introduction, spreadsheet, workbooks, saving a file, opening an existing worksheet, Rows and columns, cell entries (numbers, labels, formulas), spell check, find and replace, Adding and deleting rows and columns. Various Tools & functions: Filling series, fill with drag, data sort, Formatting worksheet, Functions and its parts. Some useful Functions in excel (SUM, AVERAGE, COUNT, MAX, MIN, IF), What-if analysis, cell referencing (Relative, Absolute, Mixed) Renaming sheet, Printing worksheet. 09

Charts in Excel: Introduction to charts, types of charts, creation of chart V from adjacent data/ nonadjacent data, printing a worksheet and chart Power Point Basics: Introduction, Use of power point, starting power point, Presentation tips, components of slide, power point templates and wizards, using template, choosing an auto layout, using outlines, adding subheadings, editing text, formatting text, using master slide. 09 Tools in Power Point: Creating presentation using blank presentation, adding slides, changing colour scheme, changing background and shading, adding header and footer, adding clip arts and autoshapes, components used for reference

Advanced Power Point tools: Various Power point views, Working in slide sorter view (deleting, duplicating, rearranging slides), adding transition and animations to slide show, inserting music or sound on a slide, Inserting action buttons or hyperlinks for a presentation, set and rehearse slide timings, viewing slide show ,Printing slides. Essential Reading: 1. Dr. Leena Bhatia & Dr. Bindu Jain, Elementary Computer Application :. 2. Elementary Computer Application : Shubhi Lall. Reference books: 1. Mastering DOS – Robbins 2. Mastering Windows 98 – Robert & Cowart 3. Mastering Word 2000 – Mansfield & Olsen 4. Mastering Excel 2000 – Martin, Hansen, Klingher & Beth 5. Mastering Power Point 2000 – Murray Department of Management Studies Course: B. B. M. Pt I (I Semester) Paper- 8 Practical Code: (BBM-108) Total Number of Lectures Allocated: 30 Credit: 2 Max Marks Min. Marks Continuous Assessment Sem. End Assessment : 70 :100 : 40 : 30 : 70 Time: 2 Lecture Hours/Week Subject Matter for Practical: The Practical shall be based on the following paper Paper Code BBM 106 Title of Paper Fundamentals of Accounts-I The Distribution of Marks for the Practical Work will be as given below: Unit Contents Continuous Assessment Sem. End Assessment Report/Record File/Practical Test I Manual Accounting-Journal, Ledger, Subsidiary Books, Bank Reconciliation Statement based on BBM 106 Total 30 Marks 40 Marks Viva Voce 30 Marks 100 Marks

Note: Each student is required to perform a Practical Test/ Project/Case Study/ Exercise allotted by the HOD or concerned faculty from each of the above 2 Papers and prepare a Report/Record File of the work done for each paper. Respective subject faculty would do internal/continuous assessment. At the semester end, a Panel of Examiners shall assess the work done in the Practicals through the Report/Record Files prepared by the candidates and by conducting a Viva Voce test. Department of Management Studies Course: B. B. M. – Pt I (I Semester) Paper- 8 Practical Code: (BBM-109) Total Number of Lectures Allocated: 30 Credit: 2 Max Marks Min. Marks Continuous Assessment Sem. End Assessment : 70 :100 : 40 : 30 : 70 Time: 2 Lecture Hours/Week

Subject Matter for Practical: The Practical shall be based on the following paper Paper Code BBM 107 Title of Paper Fundamentals of Computer & Office Automation The Distribution of Marks for the Practical Work will be as given below: Unit Contents Continuous Assessment Sem. End Assessment Report/Record File/Practical Test II Practical Test based on BBM 107 Total 30Marks 40 Marks 100 Marks Viva Voce 30 Marks Note: Each student is required to perform a Practical Test/ Project/Case Study/ Exercise allotted by the HOD or concerned faculty from each of the above 2 Papers and prepare a Report/Record File of the work done for each paper. Respective subject faculty would do internal/continuous assessment.

At the semester end, a Panel of Examiners shall assess the work done in the Practicals through the Report/Record Files prepared by the candidates and by conducting a Viva Voce test. Semester –II Department of Management Studies Course: B. B. M– Pt I (II Semester) Paper- 1: Principles and Practice of Management Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70 Code: (BBM-201) Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Lecture Hours/Week Objective The Course attempts to equip the students with the knowledge of the basic governing principles and functionalities of Management function in a business organization. Unit I II Contents

Principles of Management, Roles and Skills of a manager, Levels of Management. Leadership: Functions, Qualities, Power, Leadership Styles Managerial Grid, Leader vs. manager. Traditional, Behavioral, Contingency and Modern Theories of Leadership Motivation: nature of motivation (monetary factors, non-monetary factors), theories of motivation (X-Y theory, Maslows, Herzberg, ERG, Vroom’s expectancy theory, McClelland’s theory of needs. Controlling: Nature of control in organizations, Types of control, Steps in control in process, Controlling Techniques Change management, Lewin’s three step model Project Submission & Case Study Lectures 09 19 III 09 IV V 09 09 Essential Reading: 4.

Koontz and Wechrich H, Essentials of Management, Tata McGraw-Hill, New Delhi. 5. Stoner, Freeman, and Gilbert, Management, Prentice Hall of India, New Delhi. Reference books: 5. Terry and Franklin, Principles of Management, Prentice Hall of India, New Delhi 6. Mathew, M. J. , Business Management, Sheelsons, Jaipur 7. Sudha, G. S. , Business Management, RBSA Publishers, Jaipur Department of Management Studies Course: B. B. M– Pt I (II Semester) Paper- 2: Applied Business Communication Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70 Code: (BBM-202) Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Lecture Hours/Week

Objective The course attempts to expose the students to the applied aspect of business communication and to teach them the art of business letter writing and report writing, without grammatical mistakes. Unit I Contents Development of Soft Skills Emotional Intelligence, Interpersonal Skills, Team Spirit, Business Etiquettes, Leadership Skills. Practice in Business Communication: Seminar Presentation, Public Speaking, Interviews, Resume Writing, Group discussion. Meetings Agenda, Notice and Minutes Business Letter Writing: Essentials, Structure and Layout, Types. Report Writing: Characteristics, Types of Report, Layout. Lectures 09 II 09 III IV V 09 09 09 Essential Reading: 1. Ronald E. Dulek and John S.

Fielder, Principles of Business Communication, Macmillan Publishing Company, London. 2. P. D. Chaturvedi & Mukesh Chaturvedi Business Communication, Pearson Education New Delhi. 3. Rajendra Pal, J. S. Korlahalli, Essentials of Business Communication, S. Chand, New Delhi Reference books: 4. Asha Kaul, Business Communication, Prentice Hall, New Delhi 5. M. J. Mathew, Business Communication, RBSA Publishers, Jaipur Department of Management Studies Course: B. B. M– Pt I (II Semester) Paper- 3: Business Law Code: (BBM-203) Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Lecture Hours/Week Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70

Objective The Objective of this course is to acquaint the students with the different types of laws, which a businessman is generally exposed to or is affected by. The course aims at exposing the student to the regulatory framework of the Indian business. Unit I Contents Specific Contracts: Bailment: meaning, valid essentials, modes of delivery of goods, classification of bailment, duties and rights of bailor and bailee, finder of goods lost, termination of bailment, lien: meaning and types. Specific Contracts: Contract of Agency: meaning, essentials, creation and termination of agency, who may be an agent and principal, duties and rights of agent and principal, subagent, substituted agent, personal liability of agent.

Sale of Goods Act, 1930: contract of sale of goods: meaning, essentials, difference between sale and agreement to sell, classification of goods, effects of destruction of specific goods. Transfer of property in goods: rules, transfer of ownership by non-owners. Performance of contract: meaning, rules relating to delivery of goods, duties and rights of buyer. Unpaid seller: meaning, rights-against the goods and against the buyer. Remedies for breach of contract: buyer’s remedy and auction sale. Consumer Protection Act, 1986: Objectives, important terms, rights of consumer. Consumer protection councils, dispute redressal agencies: district forum, state commission, central commission, differences.

Lectures 07 II 06 III 11 IV 11 V Company’s Act 1956: meaning of company, basic features, kinds of companies, promotion and incorporation, privileges given to an independent private company. Case study, Project work, Student’s presentation 10 Essential Reading: 4. Datey, V. S. , Business and Corporate Laws, Taxmann Allied Services Pvt. Ltd. , New Delhi 5. Aggarawal, Rohini, Student’s guide to Mercantile & Commercial Laws, Taxmann Allied Services Pvt. Ltd. , New Delhi. 6. Kapoor, N. D. , Elements of Mercantile Law, Sultan Chand & Sons, New Delhi 7. Tulsian, P. C. , Business Law, Tata McGraw-Hill Publishing Company, New Delhi, 2006. Reference books: 4.

Singh, Nirmal, Business Laws, Deep & Deep Publications Pvt. Ltd. , New Delhi 5. Gulshan, S. S. , Business Law, Excel Books, New Delhi Department of Management Studies Course: B. B. M– Pt I (II Semester) Paper- 4: Managerial Economics-II Code: (BBM-204) Total Number of Lectures Allocated: 45 Credit: 3 Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70 Time: 3 Lecture Hours/Week Objective The course aims at acquainting the students with the elementary concepts of economics, which is vital for effective managerial decision-making. An attempt has been made to familiarize the students with both, the microeconomics as well as macroeconomics. Unit I II III IV V Contents

Market structure-Meaning, Classification, and Characteristics of market; Perfect Competition, Monopoly, Monopolistic and Oligopoly Price output determination under Perfect Competition market, Monopoly market A brief explanation of Discriminating monopoly, Oligopoly market: Price war, Price rigidity (kinked demand curve), Price Leadership Theory of Factor pricing: Marginal Productivity Theory, Theory of Rent (Traditional and Modern approach) Theory of Wages, Profits and Interest, National Income analysis-Concepts, methods of measurement. An overview of Business Cycle affecting the firm. Lectures 10 10 06 12 07 Essential Reading: 1. Salvatore, Dominick, Micro Economics, Oxford University Press, New York 2. Seth, M. L. , Principles of Economics, Laxmi Narain Agarwal, Agra 3. Mithani,D. M. , Fundamentals of Economics, Himalya Publishing House,Mumbai 4. Ahuja, H. L. , Business Economics, S. Chand & Company,New Delhi Reference books: 5. Jhingal, M. L. , Principles of Economics, Vikas Publishing House, New Delhi 6. Mukherjee, Debes, Business Economics Micro and Macro, New Central Book Agency, Calcutta Department of Management Studies Course: B. B. M. Pt I (Semester-II) Paper- 5 Practical Code: (BBM- 205) Total Number of Lectures Allocated: 60 Credit: 4 Max Marks Min. Marks Continuous Assessment Sem. End Assessment : 70 : 100 : 40 : 30 : 70 Time: 4 Lecture Hours/Week Subject Matter for Practical: The Practical shall be based on the following papers Paper Code BBM 201 BBM 202 BBM 203 BBM 204 Title of Paper Principles and Practices of Management Applied Business Communication Business Laws Managerial Economics-II The Distribution of Marks for the Practical Work will be as given below: Unit Contents Continuous Assessment Sem. End Assessment Report File 10 Marks 10 Marks 30 Marks 10 Marks 10 Marks 100 Marks 30 Marks Viva Voce I II III IV

Project/ Case Study/ Exercises based on BBM 201 Project/ Case Study / Exercises based on BBM 202 Project/ Case Study / Exercises based on BBM 203 Project/ Case Study / Exercises based on BBM 204 Total Note: Each student is required to perform a Project/Case Study/ Exercise allotted by the HOD or concerned faculty from each of the above 4 Papers and prepare a Report File of the work done for each paper. Respective subject faculty would do internal/continuous assessment. At the semester end, a Panel of Examiners shall assess the work done in the Practicals through the Report Files prepared by the candidates and by conducting a Viva Voce test. Department of Business Management Course: B. B. M– Pt I (II Semester) Paper- 6: Fundamentals of Accounts-II Code: (BBM-206) Total Number of Lectures Allocated: 45 Credit: 3 Max Marks Min.

Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70 Time: 3 Lecture Hours/Week Objective The Course attempts to develop a conceptual understanding of fundamentals of the accounting system and their application in business. Unit I Contents Preparation of Accounts from Incomplete Records (Single Entry System): Nature and Limitations of the Single Entry System, Ascertainment of Profit or Loss, Difference between Double Entry System and Single Entry System. Financial Statement of Non Profit Making EntitiesReceipt and Payment Account and Income and Expenditure Account and Balance Sheet Lectures 09 II III Valuation of Goodwill &Valuation of Shares

Issue and Forfeiture of Shares: Introduction, Types of Companies, Types of Shares, SEBI Guidelines on Issue of Shares including Demat Account, Accounting for issue of shares, Right Issue, Bonus issue, Issue of Shares to Vendor, Sweat Equity Shares, Employees Stock Option Scheme (ESOS), Forfeiture and Reissue of Shares. Redemption of Preference Shares and Buy Back of Shares: Meaning of Redemption of Preference Shares, Accounting and Calculation of Fresh issue of shares to comply with section 80 of the Act, Minimum Fresh Issue to Provide Funds for Redemption, Fully paid up and partly paid up Shares and their Redemption, Buy Back of Equity Shares.

Accounting For Debentures: Meaning and Types of Debentures, Difference between Shares and Debentures, Accounting for Issue of Debentures, Treatment of Discount on issue of Debentures and Interest on Debentures, Meaning of Redemption of Debentures, 09 09 IV 09 V 09 Sources of Redemption of Debentures, Methods for Redemption of Debentures. Essential Reading: 5. Maheshwari, S. N. , An Introduction to Accountancy, Vikas Publishers, New Delhi 6. Mukharjee, A. and Hanif, M. , Modern Accountancy, Tata McGraw Hill, New Delhi 7. Sehgal, Ashok and Sehgal, Deepak, Fundamentals of Financial Accounting, Taxmann Allied Services, New Delhi. 8. Jain, Khandelwal and Pareek, Financial Accounting, Ajmera Book Company, Jaipur Reference books: 4. Tulsian, P. C. , Accountancy, Tata McGraw-Hill, New Delhi 5. Goel, D. K. and Goel, Rajesh, Accountancy, Arya Publications, New Delhi 6. Ghosh, T. P. Fundamentals of Accounting, Sultan Chand & Sons, New Delhi. Note- The candidate shall be permitted to use battery operated pocket calculator that should not have more than 12 digits, 6 functions and 2 memories and should be noiseless and cordless Department of Management Studies Course: B. B. M– Pt I (II Semester) Paper- 7: Programming Concepts and Database Management Code: (BBM-207) Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Lecture Hours/Week Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70 Objective The Course aims to provide the knowledge of basic programming skills, database concepts, and database management system (DBMS) Unit I Contents Introduction to Programming Languages) Overview of programming, logic development techniques (Algorithm, Pseudo codes, flow charts), Programming language classification (Machine language, Assembly language, high level languages), Translators (Assembler, interpreter, compiler). (Introduction to ‘C’ Programming) Introduction to ‘C’ programming, overview of ‘C’ language, Character Set, Variables and Constants. Keywords, Tokens, Literals, Expression and syntaxes, Data types, Operators, Control statements (if, multiple if, if-else, nested if’s, if –else- if ladder), switch-case statement. (Loops & Arrays) Loop in ‘C ‘(while, do-while, for loop), nested loop. Break, continue, exit statement. Introduction to arrays, single dimensional array. (Introduction to Database System) Introduction to data base concept.

Introduction to MS-Access, Database creation in MS-Access, creating tables, entering data into table, editing data, viewing records, sorting records. (Working with the Database Objects) Querying a data base, Creating forms, Generating reports in MS- Access. Lectures 09 II 12 III 08 IV 09 V 07 Essential Reading: 1. Yashwant Kanetkar,”Let us ‘C’” BPB Publication, New Delhi 2. Mastering Access 2000 – Simpson Alan, Robinson, & Celeste. Reference books: 1. E. Balaguruswami,”Programming in ‘ANSI C’ “TMH Publication 2. Peter Nortons : “Introduction to Computers” (Fourth Edition) Department of Management Studies Course: B. B. M. – Pt I (I Semester) Paper- 8 Practical Code: (BBM-208) Total Number of Lectures Allocated: 30 Credit: 2 Max Marks Min.

Marks Continuous Assessment Sem. End Assessment : 70 : 100 : 40 : 30 : 70 Time: 2 Lecture Hours/Week Subject Matter for Practical: The Practical shall be based on the following paper Paper Code BBM 106 Title of Paper Fundamentals of Accounts-II The Distribution of Marks for the Practical Work will be as given below: Unit Contents Continuous Assessment Sem. End Assessment Report/Record File/Practical Test I Computerized Accounting- Use of Accounting Software Tally, Creation of Company, Creation of Ledger Account, Voucher Entry, Maintenance of Inventory Record, Analysis of Trial Balance & Final Accounts Total 40 Marks 30 Marks 30 Marks Viva Voce 100 Marks

Note: Each student is required to perform a Practical Test/ Project/Case Study/ Exercise allotted by the HOD or concerned faculty from each of the above 2 Papers and prepare a Report/Record File of the work done for each paper. Respective subject faculty would do internal/continuous assessment. At the semester end, a Panel of Examiners shall assess the work done in the Practicals through the Report/Record Files prepared by the candidates and by conducting a Viva Voce test. Department of Management Studies Course: B. B. M. – Pt I (I Semester) Paper- 8 Practical Code: (BBM-209) Total Number of Lectures Allocated: 30 Credit: 2 Max Marks Min. Marks Continuous Assessment Sem. End Assessment : 70 : 100 : 40 : 30 : 70 Time: 2 Lecture Hours/Week

Subject Matter for Practical: The Practical shall be based on the following paper Paper Code BBM 207 Title of Paper Programming concepts and Database Management The Distribution of Marks for the Practical Work will be as given below: Unit Contents Continuous Assessment Sem. End Assessment Report/Record File/Practical Test I Practical Test based on BBM 207 Total 30Marks 40 Marks 100 Marks Viva Voce 30 Marks Note: Each student is required to perform a Practical Test/ Project/Case Study/ Exercise allotted by the HOD or concerned faculty from each of the above 2 Papers and prepare a Report/Record File of the work done for each paper. Respective subject faculty would do internal/continuous assessment.

At the semester end, a Panel of Examiners shall assess the work done in the Practicals through the Report/Record Files prepared by the candidates and by conducting a Viva Voce test. Semester –III Department of Management Studies Course: B. B. M– Pt II (III Semester) Paper- 1: Corporate Strategy Code: (BBM-301) Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Lecture Hours/Week Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70 Objective This course attempts to orient the students to the strategies being adopted by corporate houses to be able to lead the market and win over the competition. Unit I II III IV V Contents

Corporate Strategy: Concept, Strategic Management Process, Strategic Intent, Vision, Mission, Business Definition and Objectives. Environmental Scanning: External- (Macro and Micro) environment appraisal, , Porter Five Forces Model for Industry Analysis, Organizational Appraisal, SWOT. Competitive Advantage: Concept, core competence and Value Chain Approach, Generic Competitive Strategies Corporate Level Strategy: Expansion/Growth, Stability, Retrenchment, & Combination Lectures 09 09 09 09 09 Essential Reading: 1. Jauch, L. R. & Glueck, W. F. , Business policy and Strategic Management, McGrawHill. 2. Thompson & Strickland, Strategic Management-Concepts and Cases, Tata McGraw Hill Publishing Co. Ltd. , New Delhi 3. Prasad, L, M. 1995), Business policy & Strategy, New Delhi : Sultan Chand & Sons. 4. Azhar Kazmi, Business Policy and Strategic Management Reference books: 1. David, F. R. (1997), Cases in Strategic management, New Jersey, Prentice Hall. 2. Ramaswamy, V. S. & Namakumari, S. , Strategic planning formulation of Corporate Strategy, Delhi, Macmillan India. 3. Pearce II, John A. and Homewood, Strategic Management, Richard D. Irwin Department of Management Studies Course: B. B. M– Pt II (III Semester) Paper- 2: Marketing Management-I Code: (BBM-302) Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Hours/Week Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70

Objective The Course aims at equipping the students with the knowledge of the marketing aspect of business and help one learn the marketing mix concepts Unit I Contents Introduction-Nature, scope and importance of marketing, approaches to marketing, selling Vs marketing concept, Concept of Marketing of services. Buyer Behavior and Market Segmentation: Factors influencing buyer behavior, Buying decision process, Segmentation-TargetingPositioning Managing the product: Product concept, levels of products, product mix, product line decisions, Brand Equity, Packaging, Labeling, Concept of product life cycle: stage specific marketing strategies, New product development process.

Pricing: Objectives of pricing, methods of pricing, Factors influencing pricing. Lectures 09 II 09 III IV V 09 09 09 Essential Reading: 1. Kotler, Philip and Keller, Kevin Lane, Marketing Management, Pearson Education (Singapore) Pte. Ltd. , Delhi, 12th ed. 2. Varshney, R. L. and Gupta, S. L. , Marketing Management: Text and Cases-An Indian Perspective, Sultan Chand & Sons, New Delhi, 2005, 3rd ed. 3. Ramaswamy, V. S. and Namakumari, S, Marketing Management: Planning rd Implementation and Control, Delhi: Macmillan India Ltd. , 3 ed. Reference books: 1. Saxena. Rajan, Marketing Management, Tata McGraw-Hill Publishing Co. Ltd. , New Delhi, 7th ed. 2.

Sherlekar, S. , Marketing Management, Himalaya Publishing House, Mumbai, 2006, 13th ed. 3. Gandhi, J. C. , Marketing Management –An Introduction, Tata Mc-Graw Hill Publishing Co. Ltd. , New Delhi, 1995. 4. Stanton, William, J. Fundamentals of Marketing, New York, McGraw Hill, 1994 5. Kotler, Philip and Armstrong, Principles of Marketing, Prentice Hall of India, New Delhi, 1997. Department of Business Management Course: B. B. M– Pt II (III Semester) Paper- 3: Research Methodology-I Code: (BBM-303) Total Number of Lectures Allocated: 45 Credit: 3 Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70 Time: 3 Lecture Hours/Week

Objective: To understand the types, tools and methods of research and develop the ability to construct data gathering instruments appropriate to the research design Unit I Contents Research: Definition and concept of research, Objectives of research, Importance of research. Types of Research- Descriptive vs Analytical, Applied vs Fundamental, Quantitative vs Qualitative, Conceptual vs Empirical, Historical, Longitudinal Research. Research Approaches, Research Process. Research Design: Meaning, Need and Characteristics of a good research design. Types of Research Design, Identification of a Research problem. Selection of a Research problem. Hypothesis: Purpose, Characteristics, Types and criteria of hypothesis, Process of Hypothesis Testing. Variables: Meaning and Concept, Types of variables.

Data gathering instruments: Collection of Data, Primary and Secondary Data, Methods of collecting data, Sources of Secondary Data. Scaling Techniques: Meaning and Purpose of scaling techniques, Types of scales- Nominal, Ordinal, Interval and Ratio scales. Sampling- Meaning of Census and Sample. Characteristics of a good Sample, Need for Sample, Methods of SamplingRandom Sampling Methods- Simple Random Sampling, Stratified Sampling, Systematic Sampling and Multi-stage Sampling Lectures 09 II 09 III IV 09 09 V Non-Random Sampling- Judgment or Purposive Sampling, Convenience Sampling, Cluster Sampling and Sequential Sampling. Statistics- Meaning, Importance, Limitations Classifications and Tabulation of data, Discrete and Continuous variables.

Frequency Distributions and Cumulative frequency distribution. Measure of Central Tendency- Arithmetic Mean, Median and Mode, their properties, merits and demerits. Measure of Dispersion- Range, Quartile Deviation, Mean Deviation and Standard deviation, coefficient of variation. 09 Essential Reading: 1. Badarkar, P. L. and Wilkinson T. S. (2000), Methodology and Techniques of Social Research, Himalaya Publishing House, Mumbai 2. Kothari , C. R. ( Second Edition), Research Methodology- Methods and Techniques, Wishwa Publication, New Delhi. Reference books: 1. Bhatnagar, G. L. , Research Methods and Measurements in Behavioural and Social Sciences, Agri. Cole Publishing Academy, New Delhi 2. Dwivedi, R. S. 1997), Research Methods in Behavioural Sciences, Macmillan India, Delhi 3. Agarwal, J. C. , Educational Research- An Introduction, Arya Book Depot, New Delhi. 4. Best, J. W. , Research in Education, Prentice Hall of India, New Delhi. 5. Chandra, S. S. and Sharma, R. K. , Research in Education, Atlantis Publishers, New Delhi. Department of Management Studies Course: B. B. M– Pt II (III Semester) Paper- 4: Business Finance-I Code: (BBM-304) Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Lecture Hours/Week Objective The course provides the knowledge of the importance of finance in business, its sources and ways to analyze financial data to be able to come out with financial status of a corporate enterprise.

Unit Contents Lectures Financial Management: I 09 Meaning, Scope, Objectives, ,Significance, Organisation and Limitations of Financial Management. Capitalization- under capitalization and over capitalization Sources of Finance: Classification – Short Term and long term sources of finance. Introduction about Financial Institutions-IDBI, IFCI, ICICI Capital Structure: Meaning, Capital Structure and Financial Structure, Factors influencing Capital Structure. Capital Structure Theories. Cost of Capital: Concept, Importance, Classification and Determination of Cost of Capital. Capital Budgeting: Concept, Importance, Methods- Pay back period, DCF techniques, Accounting rate of return, IRR.

Leverages: Concept, Types of leverages and their significance Introductory knowledge about Stock market – Primary market and Secondary market(stock exchange), Market Indexes, Right and Bonus shares, Mutual Funds, Bullion , Commodity markets Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70 II 09 III 09 IV 09 V 09 Essential Reading: 1. Maheshwari S. N. , “Financial Management”, Principles and Practice, Sultan Chand & Sons, New Delhi 2. Pandey, I. M. , “Financial Management”, Vikas Publishing House Reference books: 1. Khan, M. Y, Jain, P. K. , “Financial Management”, Tata McGraw Hill, New Delhi 2. Agarwal, M. R. , “Financial Management”, Garima Publications, Jaipur Department of Management Studies Course: B. B.

M– Pt II (Semester-III) Paper- 5 Practical Code: (BBM- 305) Total Number of Lectures Allocated: 60 Credit: 4 Time: 4 Lecture Hours/Week Max Marks Min. Marks Continuous Assessment Sem. End Assessment : 70 :100 : 40 : 30 : 70 Subject Matter for Practical: The Practical shall be based on the following papers Paper Code BBM 301 BBM 302 BBM 303 BBM 304 Title of Paper Corporate Strategy Marketing Management-I Research Methodology-I Business Finance-I The Distribution of Marks for the Practical Work will be as given below: Unit Contents Continuous Assessment Sem. End Assessment Report File 10 Marks 10 Marks 30 Marks 10 Marks 10 Marks 100 Marks 30 Marks Viva Voce

I II III IV Project/ Case Study/ Exercises based on BBM 301 Project/ Case Study / Exercises based on BBM 302 Project/ Case Study / Exercises based on BBM 303 Project/ Case Study / Exercises based on BBM 304 Total Note: Each student is required to perform a Project/Case Study/ Exercise allotted by the HOD or concerned faculty from each of the above 4 Papers and prepare a Report File of the work done for each paper. Respective subject faculty would do internal/continuous assessment. At the semester end, a Panel of Examiners shall assess the work done in the Practicals through the Report Files prepared by the candidates and by conducting a Viva Voce test.

Department of Management Studies Course: B. B. M– Pt II (III Semester) Paper- 6: Quantitative Techniques for Management-I Code: (BBM-306) Total Number of Lectures Allocated: 45 Credit: 3 Max Marks Min. Marks Continuous Assessment Sem. End Assessment : 70 :100 : 40 : 30 : 70 Time: 3 Lecture Hours/Week Objective The objective of the course is to provide knowledge of tools and techniques of operation research and quantitative techniques. Contents Unit Quantitative Techniques: An Introduction , Characteristics, I Nature, Scope and Role of Operations Research and Quantitative Techniques, Scientific approach in decision-making, Techniques of OR, Limitations of these Techniques.

II Linear Programming: Mathematical formulation of Linear Programming problems and their solution using Graphic approach and Simplex method, Primal and its dual. III Transportation: Solving the problem. Testing the optimality MODI method. Cases of unbalanced problems, Degeneracy, Maximization objective, Multiple solutions and Prohibited Routes. Assignment: Solving the problem. Cases of unbalanced problems, IV multiple optimum solutions, maximization objective and unacceptable assignments V Theory of Games: Two persons Zero Sum games, Pure and Mixed strategy Lectures 09 09 09 09 09 Essential Readings: 1. Mathur, Khandelwal, Gupta, Gupta, Operational Research, Ajmera Book Company, Jaipur 2. Agarwal, N. P. and Agarwal, Sonia, Quantitative Techniques For Management, Ramesh Book Depot, Jaipur 3. Agarwal, N. P. ,Operation Research, Ramesh Book Depot, Jaipur 4. Vohra, N. D. , Quantitative Techniques In Management, Tata McGraw Hill, New Delhi References: 1. Taha, Hamady A ,Operational Research An Introduction, Prentice Hall of India, New Delhi 2. Kapoor, V. K. , Operational Research, Sultan Chand & Sons, New Delhi 3. Nag, N. K. , Quantitative Methods, Kalyani Publishers, Jaipur 4. Srivastava, U. K. , Shenoy, G. R. , and Sharma, S. C. , Quantitatives techniques for Managerial Decisions, New Age International Note- The candidate shall be permitted to use battery operated ocket calculator that should not hace more than 12 digits, 6 functions and 2 memories and should be noiseless and cordless. Department of Management Studies Course: B. B. M– Pt II (III Semester) Paper- 7: Management Information System-I Code: (BBM-307) Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Lecture Hours/Week Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70 Objective This course aims to integrate the core competencies of management as well as information technique and provide leverage to the management function so that the modern managers are not only able to take decisions but ‘informed decisions’ to enhance its effectiveness. Unit I Contents

MIS A Framework: Concept, Management, Information, System, MIS definitions, Nature & Scope, Characteristics, Functions, Importance & Limitations, MIS & Use of Computers. Management Process: Introduction to management, Approaches to management, Functions of the manager, MIS as a support to the management, Management effectiveness, Planning, Organizing, Staffing, Directing, Controlling, and MIS: A tool for management process. Information : Concept, Attributes, Classification (action vs. noaction, recurring vs. non-recurring information, internal vs. external, strategic, tactical, operational), methods of information collection, Decisionmaking concept, Simon’s model of decisionmaking, MIS & decision-making. Information System for Decision-making: Classification of MIS (TPS, MIS, DSS, EIS, OAS, BES).

Computer hardware for information system: Introduction- Basics of data representation, types of computers, basic components of computer system. Lectures 10 II 08 III 09 IV 08 Computer software for information system: Introduction- programming languages, classification of software, role of software in problem solving, criteria for investment in hardware & software. V Database Management System: Introduction, database hierarchy, data duplication, data inconsistency, lack of data integration, data dependence, program dependence, databases, objectives, advantages, disadvantages, database structure, E-R diagram, DBMS, definition of DML and DDL. 10 Essential Reading: 1. Javedkar, W. S. , Management Information System, Tata McGraw Hill, New Delhi. 2.

Kanter, Jerome, Management Information System, Prentice Hall of India, New Delhi 3. A. K. Gupta, – Management Information Systems (S. Chand & Company Ltd. ) 4. D. P. Goyal – Management Information Systems-Managerial Perspectives (Macmillan) Reference books: 1. O’Brien, Management Information System 2. Mardic, R. G. , Ross, J. E. & Clagget, J. R. , Information System for modern management, Prentice Hall of India, New Delhi. 3. Laudon, Kenneth C. and Laudon P. Jane, Management Information System: Managing the digital firm, Pearson Education, New Delhi. 4. Lucas, Henry C. , Information Technology for Management, Tata McGraw-Hill, New Delhi Department of Management Studies Course: B. B.

M– Pt II (III Semester) Paper- 8 Practical Code: (BBM-308) Total Number of Lectures Allocated: 30 Credit: 2 Time: 2 Lecture Hours/Week Max Marks Min. Marks Continuous Assessment Sem. End Assessment : 70 :100 : 40 : 30 : 70 Subject Matter for Practical: The Practical shall be based on the following papers Paper Code BBM 306 BBM 307 Title of Paper Quantitative Techniques for Management-I Management Information System-I The Distribution of Marks for the Practical Work will be as given below: Unit Contents Continuous Assessment Sem. End Assessment Report/Record File/Practical Test I II Project/ Case Study/Exercises based on BBM306 Practical Test based on BBM 307 15 Marks Total 20 Marks 100 Marks 15 Marks 15 Marks 20 Marks Viva Voce 15 Marks

Note: Each student is required to perform a Practical Test/ Project/Case Study/ Exercise allotted by the HOD or concerned faculty from each of the above 2 Papers and prepare a Report/Record File of the work done for each paper. Respective subject faculty would do internal/continuous assessment. At the semester end, a Panel of Examiners shall assess the work done in the Practicals through the Report Files prepared by the candidates and by conducting a Viva Voce test. Semester –IV Department of Management Studies Course: B. B. M– Pt II (IV Semester) Paper- 1: Strategic Management Code: (BBM-401) Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Lecture Hours/Week Max Marks Min.

Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70 Objective This course attempts to orient the students to the strategies being adopted by corporate houses to be able to lead the market and win over the competition. Unit I Contents Choice of Strategy: Concept of choice of Strategy, Choice process. Evaluation of Strategic alternatives, Gap Analysis, Business portfolio matrix- BCG. Factors Affecting choice of Strategy. Time Dimension and contingency Strategies. Strategist: Role of CEO and BOD in strategic Management. Strategic Implementation: Concept, Aspects and Issues in Strategic Implementation. Resource Allocation, Functional Implementation.

Evaluation and Control: Meaning of Strategic control, Elements of a Strategic control system- Feed forward control, Feedback control and concurrent control. Corporate Social Responsibility (CSR)– Concept, Definition, Friedman’s Traditional view and Carroll’s Modern view of CSR, Responsibility towards various Stakeholders. Written Analysis of Cases. Lectures 09 II III 09 09 IV 09 V 09 Essential Reading: 1. Prasad, L, M. (1995), Business policy & Strategy, New Delhi : Sultan Chand & Sons. 2. Azar Kazmi, Business Policy and Strategic Management Reference books: 1. David, F. R. , Cases in Strategic management, New Jersey, Prentice Hall. 2. Jauch, L. R. & Glueck, W. F. , Business policy and Strategic Management, McGraw- Hill. 3.

Thompson & Strickland, Strategic Management-Concepts and Cases, Tata McGraw Hill Publishing Co. Ltd. , New Delhi 4. Ramaswamy, V. S. & Namakumari, S. , Strategic planning formulation of Corporate Strategy, Delhi, Macmillan India. 5. Pearce II, John A. and Homewood, Strategic Management, Richard D. Irwin Department of Management Studies Course: B. B. M– Pt II (IV Semester) Paper- 2: Marketing Management-II Code: (BBM-402) Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Hours/Week Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70 Objective The Course aims at equipping the students with the knowledge of the marketing aspect of business and help one learn the marketing mix concepts Unit I II Contents

Marking communication: Meaning and Importance, communication objectives, effective communication, and communication process. Promotion Tools-I: Advertising-meaning, objectives types in advertising decisions, planning and evaluation of campaign, Personal Sellingobjectives, functions and principles; process Promotion Tools-II: Public Relations-Importance and methods, Direct Marketing concept, Sales Promotion- Purpose, Consumer and Dealer promotion methods, Sales force promotion. Marketing channels: Types of channels, channel functions, objectives. Logistics and physical distribution Functional areas of physical distribution.. Lectures 09 09 III 09 IV V 09 09 Essential Reading: 1.

Kotler, Philip and Keller, Kevin Lane, Marketing Management, Pearson Education (Singapore) Pte. Ltd. , Delhi 2. Varshney, R. L. and Gupta, S. L. , Marketing Management: Text and Cases-An Indian Perspective, Sultan Chand & Sons, New Delhi 3. Ramaswamy, V. S. and Namakumari, S, Marketing Management: Planning Implementation and Control, Delhi: Macmillan India Ltd. Reference books: 4. Saxena. Rajan, Marketing Management, Tata McGraw-Hill Publishing Co. Ltd. , New Delhi 5. Sherlekar, S. , Marketing Management, Himalaya Publishing House, Mumbai 6. Gandhi, J. C. , Marketing Management –An Introduction, Tata Mc-Graw Hill Publishing Co. Ltd. , New Delhi 7.

Stanton, William, J. Fundamentals of Marketing, New York, McGraw Hill 8. Kotler, Philip and Armstrong, Principles of Marketing, Prentice Hall of India, New Delhi Department of Business Management Course: B. B. M– Pt II (IV Semester) Paper- 3: Research Methodology- II Code: (BBM-403) Total Number of Lectures Allocated: 45 Credit: 3 Objective Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70 Time: 3 Lecture Hours/Week To understand the types, tools and methods of research and develop the ability to analyze data gathered to draw precise and relevant conclusions and write it in the form of a Research report. Unit I Contents

Correlation Analysis- Definition and concept, Types and measures of studying Correlation (Karl Pearson’s coefficient of correlation, Product moment method, Spearman’s Rank correlation coefficient and Concurrent Deviation Method ) Correlation in Bivariate Frequency Table Probable and Standard Error. Regression Analysis- Definition, Concept, Uses and Properties. Least Square Methods, Regression Coefficients, Fitting of Regression lines. Sampling Theory- Parameter and Statistic, Sampling Distribution of a Statistic and Standard Error of a Statistic Test of Hypothesis- Element and Procedure of Testing a Statistical Hypothesis, Types of Errors. Level of Significance Test of Significance (Large Sample)- Sample Mean, Difference between two Sample Means, Difference between two Standard Deviations, Sample Proportion and Difference between two Sample Proportions.

Test of Significance (Small Sample)- Application of Student’s t- test for Mean, Difference Between two Means ( Independent and Paired t-test for Difference of Means). Chi-square test- Definition and Nature, Uses of Chi-Square Test- Test of Goodness of Fit, Test of Independence of Attributes and Test for the Lectures 09 II 09 III 09 Population Variance. IV V Analysis of Variance- One-way and two-way classification. Research report writing: Format of research report, presentation, footnoteendnote, bibliography, references. 09 09 Essential Reading: 1. Simpson and Kafka: Basic Statistics, Oxford and IBH Publishers. 2. Badarkar, P. L. and Wilkinson T. S. , Methodology and Techniques of Social Research, Himalaya Publishing House, Mumbai 3. Kothari, C. R. Research Methodology- Methods and Techniques, Wishwa Publication, New Delhi. Reference books: 1. Goon, Gupta and Das: Fundamentals of Statistics 2. Snedecor and Cochran, Statistical Methods, Oxford and IBH Publishers. 3. Shukla,M. C. and Gulshan S. S. , Statistics Theory and Practice, Sultan Chand and Sons, New Delhi. 4. Gupta, S. P. , Statistical Methods, Sultan Chand and Sons, New Delhi. 5. Gupta, S. C. and Kapoor V. K. , Fundamental of Mathematical Statistics, Sultan Chand and Sons, New Delhi Department of Management Studies Course: B. B. M– Pt II (IV Semester) Paper- 4: Business Finance-II Max Marks Min. Marks Continuous Assessment Sem.

End Exam :100 : 40 : 30 : 70 Code: (BBM-404) Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Lecture Hours/Week Objective The course provides the knowledge of the importance of finance in business, its sources and ways to analyze financial data to be able to come out with financial status of a corporate enterprise. Unit I II Contents Funds Flow and Cash flow Statements Working Capital Management: Concepts and Significance, Factors affecting working capital requirements, Ascertainment of working capital requirements using Operating Cycle Method, Net Current Assets or Forecasting Method, Management of cash and Receivables Lectures 09 09 III Dividend Policy:

Meaning, Concepts, Types of Dividend Policy, Dividend Models. Management of Inventory 09 IV V Ratios: Short term liquidity, solvency, profitability and investment ratio. 09 09 Cost Volume Profit Analysis: CVP, Break Even Analysis, Contribution, Margin of safety. Essential Reading: 1.

7 MANAGEMENT HATS
1. What hats are to be worn by a manager? Managers should wear the 7 hats of management. These hats show their work in different perspectives. The following are the seven hats: . The Administration Hat – it’s an indirect workload. “Paperwork” is the best term to describe it. This is essential for running an effective organization. . The Direction Hat – it’s an indirect workload. The manager’s work on this perspective is to provide direction by coaching, teaching, working, innovating, promoting and being responsive to the needs of the organization and its people. The Leadership Hat – it’s an indirect workload. The manager in this perspective is the leader by being a builder, a guide, a provider, and a visionary to attain the goals of the organization. . The People Hat – it’s a direct workload. Managers’ work in this perspective is to understand the people around him. They need to have high understanding of human behavior. . The Action Hat – it’s a direct workload. This best describe some of the real work of managers. They delegate activities as they understand it and determine those cannot be delegated. . The High Anxiety Hat – it’s a direct workload.

These are the challenging tasks of mangers that deal with serious problems that cannot be avoided. . The Business Hat – it’s a direct workload. Managers take on those management responsibilities. They need to take into consideration the impact that their decisions have on the organization.
2. How would you wear them? policies and procedures and certain requirements must be met.
3. How to wear them? 4. Why would you wear them? interfiling papers in alphabetical order. Answering phones, booking appointments, and having all the employees that are above you tell you what to do.

References:

• Thinking Hats
• LawAspect

On October 17, 2006, Megan Taylor Meier, an American teenager committed suicide by hanging three weeks before her 14th birthday. Her suicide was attributed to cyberbullying on MySpace by her friend’s mother, Lori Drew. An example for one of the worst effects of social networking. Honorable judges, teachers, friends & worthy opponents, I would like to share my views for the subject “social networking sites are leading the youth astray”. Two little words – “social networking” – have become a giant buzzphrase over the past couple of years.

We can observe the worldwide march of social networks and headline-ready stories about Web-assisted suicides. I can think of atleast 13 disadvantages of social networking. 1) Too Addictive 2) Detrimental effects on physical & mental health 3) Lack of development of social skills 4) Time Consuming 5) True identity is not known 6) Lack of Privacy 7) Youth are distracted 8) Lack of Copyright Privileges 9) Scams & Harassment 10) Influence of Too many people 11) Spreading malware 12) Spreading hate among communities 13) Even inciting revolutions

Statistics show that there are more than 750 million active facebook users and an average user has 130 friends. People spend over 700 billion minutes per month on Facebook. An alarming amount of time is wasted on Social Networking sites by intelligent people. It has become a bona-fide addiction for many, negatively affecting their family relationships and even their work.. Since they no longer have time for friends or family or for outdoor games, it has serious detrimental effects on both physical and mental health.

Bored youngsters spend hours & hours reading their friends update’s, viewing photos & videos, gaming, and doing everything else but their homework. But do these social media sites really connect people? Don’t they rather disconnect them, since instead of doing something enjoyable such as talking and eating and partying with friends, they are merely exchanging little ungrammatical notes and amusing photos in cyberspace, while chained to their desk ?

There rarely is any real substance to these online friendships ( made through Social networking). True identity of a person is never revealed unless he is met in person. Since a complete analysis of a person’s behaviour cannot be made, social networking sites provide only a virtual image of these so called friends and not a real one. There is also too much manipulation and aggression involved with getting others to give up their age, location, real photos, and far too many details in public profiles.

There are others who are always in search for fake identity and may use your data for different types of illegal activities. Social networkers have only a virtual experience and very little real world experience. Because everything is now typed online, there is no longer any need for human emotions during communication over social media. Should our youth be couch-potatoes, twittering and chatting over social networks or grow up into productive citizens to build a stronger nation.? It is upto us to decide…