Syllabus

The IIS University SFS GURUKUL MARG, MANSAROVER JAIPUR DEPARTMENT OF MANAGEMENT STUDIES SCHEME OF EXAMINATION AND COURSES OF STUDY FOR BBM I Semester Examination November 2011 II Semester Examination April 2012 III Semester Examination November 2012 IV Semester Examination April 2013 V Semester Examination November 2013 VI Semester Examination April 2014 Syllabus applicable for the students seeking admission to the BBM Course in the academic year 2011-12 The IIS University Department of Management Studies BBM Credit Templates & Examination Scheme The IIS University

JAIPUR Department of Management Studies BBM SIX SEMESTER PROGRAMME CREDIT TEMPLATE AND OUTLINES OF THE SYLLABUS Semester-I. Paper Code Title Foundation English (Essential Language Skills) Foundation Hindi/MEL FEN-100 FHI-100 FFR-100 FGR-100 BBM-101 BBM-102 BBM-103 BBM-104 BBM-105 BBM-106 BBM-107 BBM-108 BBM-109 Total Hours 30 30 Hours /Week 2 2 Credi ts 2 2 Total credits Fundamentals of Business Management Fundamentals of Business Communication Law of Contract Managerial Economics-I Practical Fundamentals of Accounts-I Fundamentals of Computer & Office Automation Practical Practical 5 45 3 3 3 3 30 45 45 60 45 45 3 3 4 3 3 3 3 4 3 3 30 30 2 2 2 2 Semester-II FEN-200 Foundation English (Applied Language Skills) 30 2 2 FHI-200 FFR-200 FGR-200 BBM-201 BBM-202 BBM-203 BBM-204 BBM-205 BBM-206 BBM-207 BBM-208 BBM-209 30 2 2 Foundation Hindi/MEL (Prayojak Moolak Hindi) Principles and Practices of Management Applied Business Communication Business Laws Managerial Economics-II Practical Fundamentals of Accounts-II Programming concepts and Database Management Practical Practical 45 45 45 45 60 45 45 3 3 3 3 4 3 3 3 3 3 3 4 3 3 30 0 30 2 2 2 2 Semester-III Our Environment FES-300 BBM-301 Corporate Strategy BBM-302 Marketing Management-I BBM-303 Research Methodology-I BBM-304 BBM-305 BBM-306 BBM-307 BBM-308 Business Finance-I Practical 30 45 45 45 45 60 2 3 3 3 3 4 3 3 2 2 3 3 3 3 4 3 3 2 26 Quantitative Techniques 45 for Management-I 45 Management Information System-I 30 Practical Semester-IV Environmental FES-400 BBM-401 BBM-402 BBM-403 BBM-404 BBM-405 BBM-406 BBM-407 BBM-408 Conservation Strategic Management Marketing Management-II 30 45 45 45 45 60 45 45 30 3 3 3 3 4 3 3 2 2 3 3 3 3 4 3 3 2 26 Research MethodologyII Business Finance-II Practical Quantitative Techniques for Management-II Management Information System-II Practical Semester-V FGS-500 BBM-501 BBM-502 BBM-503 BBM-504 BBM-505 BBM-506 BBM-507 BBM-508 General Studies Organizational Behaviour-I Human Resource Management-I International Business-I Cost & Management Accounting – I Practical E-Commerce-I Corporate Internship Project & Viva-voce-I Practical 30 45 45 45 45 60 45 60 30 2 3 3 3 3 4 3 3 2 2 3 3 3 3 4 3 3 2 26

Semester-VI FEM-600 Entrepreneurship & BBM-601 BBM-602 BBM-603 BBM-604 BBM-605 BBM-606 BBM-607 BBM-608 Management Organizational Behaviour-II Human Resource Management-II International Business-II Cost & Management Accounting-II Practical E-Commerce-II Corporate Internship Project & Viva-voce-II Practical 30 45 45 45 45 60 45 60 30 2 3 3 3 3 4 3 3 2 2 3 3 3 3 4 3 3 2 26 Grand total of Credits 164 The IIS University Jaipur BBM Scheme of Examination Internal Evaluation- Theory Paper Test Teacher Interaction 5Marks Home Assignment Attendance Total 15 Marks 5 Marks 5 Marks 0 Internal Evaluation- Practical Scheme of Evaluation for Continuous Assessment (Practical) Project / Case Study Report Presentation Regularity /Exercises /Practical Test 10 Marks 10 Marks 10 Marks External Evaluation- Practical Practical Record 40 Viva Voce 30 Total 30 Marks Total 70 The IIS University Department of Management Studies B. B. M. (Bachelor of Business Management) Paper Nomenclature Semester 3 Semester 4 Corporate Strategy (Code: BBM 301) Marketing Management-I (Code: BBM 302) Strategic Management (Code: BBM 401) Marketing Management-II (Code: BBM 402)

Semester 1 Fundamentals of Business Management (Code: BBM 101) Fundamentals of Business Communication (Code: BBM 102) Semester 2 Principles and Practices of Management (Code: BBM 201) Applied Business Communication (Code: BBM 202) Semester 5 Organizational Behaviour-I (Code: BBM 501) Human Resource Management-I (Code: BBM 502) Semester 6 Organizational Behaviour-II (Code: BBM 601) Human Resource Management-II (Code: BBM 602) Law of Contract (Code: BBM 103) Managerial Economics – I (Code: BBM 104) Practical (Code: BBM 105)

Business Law (Code: BBM 203) Managerial Economics–II (Code: BBM 204) Practical (Code: BBM 205) Research Methodology-I (Code: BBM 303) Business Finance-I Research Methodology-II (Code: BBM 403) Business FinanceII (Code: BBM 404) Practical (Code: BBM 405) International Business-I (Code: BBM 503) Cost & Management Accounting-I (Code: BBM 504) Practical (Code: BBM 505) International Business-II (Code: BBM 603) Cost & Management Accounting-II (Code: BBM 604) Practical (Code: BBM 605) Code: BBM 304) Practical (Code: BBM 305) Fundamentals of Accounts-I (Code: BBM 106) Fundamentals of Computer & Office Automation (Code: BBM 107) Practical (Code: BBM 108) Practical Code: BBM 109 Hindi/MEL English Fundamentals of Accounts-II (Code: BBM 206) Programming Concepts and Database Management (Code: BBM 207) Practical (Code: BBM 208) Practical Code:BBM209 Quantitative Techniques for Management-I (Code: BBM 306) Management Information System-I (Code: BBM 307) Practical (Code: BBM 308)

Quantitative Techniques for Management-II (Code: BBM 406) Management Information System-II (Code: BBM 407) Practical (Code: BBM 408) E-Commerce-I E-Commerce-II (Code: BBM 506) Corporate Internship Project & Viva Voce-I (Code: BBM 507) Practical (Code: BBM 508) (Code: BBM 606) Corporate Internship Project & Viva Voce-II (Code: BBM 607) Practical (Code: BBM 608) Foundation Course (Compulsory) Hindi/MEI English Our Environment Environmental Conservation General Studies Entrepreneurship & Management The IIS University Jaipur

Semester BBM Course Structure Six Semester Programme Paper Code Credits Time Duration/ Week BBM-101 3 3 BBM-102 3 3 BBM-103 3 3 BBM-104 3 3 BBM-105 Practical 4 4 BBM-106 3 3 BBM-107 3 3 BBM-108 Practical 2 2 BBM-109 Practical 2 2 BBM-201 3 3 BBM-202 3 3 BBM-203 3 3 BBM-204 3 3 BBM-205 Practical 4 4 BBM-206 3 3 BBM-207 3 3 BBM-208 Practical 2 2 BBM-209 Practical 2 2 BBM-301 3 3 BBM-302 3 3 BBM-303 3 3 BBM-304 3 3 BBM-305 Practical 4 4 BBM-306 3 3 BBM-307 3 3 BBM-308 Practical 2 2 BBM-401 3 3 BBM-402 3 3 BBM-403 3 3 BBM-404 3 3 BBM-405 Practical 4 4 BBM-406 3 3 BBM-407 3 3 BBM-408 Practical 2 2 BBM-501 3 3 BBM-502 3 3 Max Marks Min Marks 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 I II III IV V 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 VI BBM-503 BBM-504 BBM-505 Practical BBM-506 BBM-507 BBM-508 Practical BBM-601 BBM-602 BBM-603 BBM-604 BBM-605 Practical BBM-606 BBM-607 BBM-608 Practical 3 3 4 3 4 2 3 3 3 3 4 3 4 2 3 3 4 3 4 2 3 3 3 3 4 3 4 2 100 100 100 100 100 100 100 100 100 100 100 100 100 100 40 40 40 40 40 40 40 40 40 40 40 40 40 40 The IIS University

DEPARTMENT OF MANAGEMENT STUDIES BBM Course Content UG Programme Semester –I Department of Management Studies Course: B. B. M. – Pt I (I Semester) Paper- 1: Fundamentals of Business Management Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70 Code: (BBM-101) Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Lecture Hours/Week Objective The Course attempts to equip the students with the knowledge of the basic principles and functionalities of Management function in a business organization. The course will prove to be helpful for the students in learning to expedite the managerial functions in corporate arena. Unit I II III IV Contents

Management: Concepts, Nature, Scope, and significance, Management Functions School of Management Thought: Classical, NeoClassical and Modern School of Thought Planning: Concept, Types and Process; MBO, MBE, Decision Making, Techniques and components, Rationality in decision making Organizing: Concept, Types, Process and Principles, Authority and Responsibility, Delegation of Authority, Centralization and Decentralization, Span of control Various forms of Organizational structures and their merits-demerits, Formal and informal Organization, merits and demerits. Lectures 09 09 09 09 V 09 Essential Reading: 1. Koontz and Wechrich H, Essentials of Management, Tata McGraw-Hill, New Delhi. 2. Stoner, Freeman, and Gilbert, Management, Prentice Hall of India, New Delhi. 3. Terry and Franklin, Principles of Management, Prentice Hall of India, New Delhi Reference books: 1. Mathew, M. J. , Business Management, Sheelsons, Jaipur 2. Sudha, G. S. Business Management, RBSA Publishers, Jaipur Department of Management Studies Course: B. B. M– Pt I (I Semester) Paper- 2: Fundamentals of Business Communication Max Marks Min. Marks Continuous Assessment Sem. End Exam : 100 : 40 : 30 : 70 Code: (BBM-102) Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Lecture Hours/Week Objective Communication is the key to successful business. It leads one to negotiate effectively and strike the right deal for the organization. This course provides insight into the technical and structural aspect of communication in business. Unit I II Contents Business Communication: Concept and Objectives, Model and Process.

Effective Communication: Principles, 7 C’s of Effective Communication, Effective speaking and Listening Forms and Types of Communication: Formal and Informal (Grapevine), Oral and Written, External and Internal, Verbal and Nonverbal (Body language, Kinesics, Proxemics and Paralanguage), Horizontal, Vertical (Upward & Downward) and Diagonal. Media of Communication: Face-to Face, Audio, Visual, Audio-visual, Modern Medias (Fax, Conferencing- Tele and Video, Internet, E-Mail etc. ) Barriers to Communication: Wrong choice of medium, Physical barriers or Mechanical Barriers, Semantic barriers, Different comprehension of reality. Socio-Psychological barriers, Cross-cultural Barriers. Case Studies. Lectures 10 10

III 06 IV 10 V 09 Essential Reading: 1. Ronald E. Dulek and John S. Fielder, Principles of Business Communication, Macmillan Publishing Company, London. 2. Rajendra Pal, J. S. Korlahalli, Essentials of Business Communication, S. Chand, New Delhi Reference books: 3. M. J. Mathew, Business Communication, RBSA Publishers, Jaipur 4. Asha Kaul, Business Communication, Prentice Hall, New Delhi Department of Management Studies Course: B. B. M– Pt I (I Semester) Paper- 3: Law of Contract Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70 Code: (BBM-103) Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Lecture Hours/Week

Objective The Objective of this course is to acquaint the students with the concepts of contract and agreement and help them learn to differentiate between them. The course will help them understand the effects of different types of contracts. Unit I Contents • Introduction to Contract: Meaning of contract, important definitions (Sec. 2a to Sec. 2j), valid essentials of contract, difference in agreement and contract, all contracts are agreements, but all agreements are not contracts. Classification of Contracts Proposal and Acceptance: Meaning of proposal, types, and legal rules as to the offer. Acceptance: legal rules, communication of offer and acceptance.

Contractual capacity: meaning, minors, effects, person of unsound mind: meaning, types and effects, persons disqualified by other laws. Free consent: consent, consensus ad idem: meaning. Coercion: meaning, valid essentials, effects. Undue influence: meaning, essential elements. Fraud: meaning, essential elements. Misrepresentation: effects. Mistake: meaning, classifications (mistake of law and mistake of facts). Consideration: meaning, legal rules, Doctrine of privity of contract and exceptions. Legality of object and consideration: when object and consideration considered unlawful, agreement opposed to public Lectures 09 • • II • 09 • • III • 09 • • policy.

Void agreements: meaning, types. Contingent contracts: meaning, valid essentials, difference between wagering agreement & contingent contract. Performance of contract: meaning, modes of performance, time as essence of contract, person entitled to demand performance, time, place and manner of performance. Discharge of contract: meaning and modes of discharge of contract, types of breach of contract. Remedies for breach of contract: suit for rescission of contract, suit for damages, suit for quantum meruit, suit for specific performance, suit for injuction. Contract of Indemnity: meaning, valid essentials, rights of indemnifier and indemnity holder.

Contract of Guarantee: meaning, valid essentials, “is guarantee a contract of uberrimae fidei”, kinds of guarantee, rights of surety, discharge of surety from liability. Case study IV • 09 • • V • 09 • • Essential Reading: 1. Datey, V. S. , Business and Corporate Laws, Taxmann Allied Services Pvt. Ltd. , New Delhi 2. Kapoor, N. D. , Elements of Mercantile Law, Sultan Chand & Sons, New Delhi 3. Tulsian, P. C. , Business Law, Tata McGraw-Hill Publishing Company, New Delhi, 2006. Reference books: 1. Aggarawal, Rohini, Student’s guide to Mercantile & Commercial Laws, Taxmann Allied Services Pvt. Ltd. , New Delhi. 2. Singh, Nirmal, Business Laws, Deep & Deep Publications Pvt. Ltd. , New Delhi 3. Gulshan, S. S. , Business Law, Excel Books, New Delhi Department of Management Studies Course: B. B.

M– Pt I (I Semester) Paper- 4: Managerial Economics-I Code: (BBM-104) Total Number of Lectures Allocated: 45 Credit: 3 Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70 Time: 3 Lecture Hours/Week Objective The course aims at acquainting the students with the elementary concepts of economics, which is vital for effective managerial decision-making. An attempt has been made to familiarize the students with both, the microeconomics as well as macroeconomics. Unit I II III IV Contents Meaning and Scope of Managerial Economics, Important factors influencing the managerial decisions of the firm Utility analysis: Law of diminishing marginal utility, Equi-marginal utility.

Indifference curve analysis, Consumer surplus, Law of demand, Elasticity of demand (Price, income and cross elasticity), Demand forecasting Production function: Concept, Short and Long run productive function, Laws of variable proportion, Isoquants, Returns to Scale, Internal and External Economies and Diseconomies. Cost Curves, brief explanation of Long and Short run cost curves. Lectures 06 10 12 08 V 08 Essential Reading: 1. Salvatore, Dominick, Micro Economics, Oxford University Press, New York 2. Seth, M. L. , Principles of Economics, Laxmi Narain Agarwal, Agra 3. Mithani,D. M. , Fundamentals of Economics, Himalya Publishing House,Mumbai 4. Ahuja, H. L. , Business Economics, S. Chand & Company,New Delhi Reference books: 1.

Jhingal, M. L. , Principles of Economics, Vikas Publishing House, New Delhi 2. Mukherjee,Debes, Business Economics Micro and Macro, New Central Book Agency, Calcutta Department of Management Studies Course: B. B. M. – Pt I (Semester-I) Paper- 5 Practical Code: (BBM- 105) Total Number of Lectures Allocated: 60 Credit: 4 Time: 4 Lecture Hours/Week Max Marks Min. Marks Continuous Assessment Sem. End Exam : 100 : 40 : 30 : 70 Subject Matter for Practical: The Practical shall be based on the following papers Paper Code BBM 101 BBM 102 BBM 103 BBM 104 Title of Paper Fundamentals of Business Management Fundamentals of Business Communication Law of Contract

Managerial Economics-I The Distribution of Marks for the Practical Work will be as given below: Unit Contents Continuous Assessment Sem. End Assessment Report File 10 Marks 10 Marks 30 Marks 10 Marks 10 Marks 100 Marks 30 Marks Viva Voce I II III IV Project/ Case Study/ Exercises based on BBM 101 Project/ Case Study / Exercises based on BBM 102 Project/ Case Study / Exercises based on BBM 103 Project/ Case Study / Exercises based on BBM 104 Total Note: Each student is required to perform a Project/Case Study/ Exercise allotted by the HOD or concerned faculty from each of the above 4 Papers and prepare a Report File of the work done for each paper.

Respective subject faculty would do internal/continuous assessment. At the semester end, a Panel of Examiners shall assess the work done in the Practicals through the Report Files prepared by the candidates and by conducting a Viva Voce test. Department of Business Studies Course: B. B. M– Pt I (I Semester) Paper- 6: Fundamentals of Accounts-I Code: (BBM-106) Total Number of Lectures Allocated: 45 Credit: 3 Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70 Time: 3 Lecture Hours/Week Objective The Course attempts to develop a conceptual understanding of fundamentals of the accounting system and their application in business. Unit I II

Contents Basics of Book Keeping and Accountancy: Definition and its Usefulness, Financial Accounting principles, Concepts and Convention System of Book keeping: Double entry system, Books of prime entry, Subsidiary books, Recording of cash and Bank Transaction, Preparation of Ledger accounts, Preparation of trial balance. Bank reconciliation statement: Need for reconciliation between Cashbook and bank passbook, problems relating to the preparation of Bank reconciliation statement Depreciation Accounting: Straight line & diminishing balance method, Computation and accounting treatment of Depreciation, Changes in depreciation method Bills of exchange:

Bills receivable and bills payable, Acceptance and Endorsement, Discounting, Retirement, Dishonour and Renewal of bills, Accommodation bills Rectification entries: Classification of Errors, Location of Errors, Rectification of Errors, Suspense Account, Effect on profit Final Accounts: Concept of Capital, Revenue and Deferred Revenue Expenditure, Opening entries, Closing entries, Adjustment entries, Manufacturing, Trading and Profit and Loss Account, (With adjustment) and Balance Sheet Lectures 05 10 III 09 IV 09 V 12 Essential Reading: 1. Maheshwari, S. N. , An Introduction to Accountancy, Vikas Publishers, New Delhi 2. Mukharjee, A. and Hanif, M. , Modern Accountancy, Tata McGraw Hill, New Delhi 3.

Sehgal, Ashok and Sehgal, Deepak, Fundamentals of Financial Accounting, Taxmann Allied Services, New Delhi. 4. Jain, Khandelwal and Pareek, Financial Accounting, Ajmera Book Company, Jaipur Reference books: 1. Tulsian, P. C. , Accountancy, Tata McGraw-Hill, New Delhi 2. Goel, D. K. and Goel, Rajesh, Accountancy, Arya Publications, New Delhi 3. Ghosh, T. P. , Fundamentals of Accounting, Sultan Chand & Sons, New Delhi. Note- The candidate shall be permitted to use battery operated pocket calculator that should not have more than 12 digits, 6 functions and 2 memories and should be noiseless and cordless Department of Management Studies Course: B. B.

M– Pt I (I Semester) Paper- 7: Fundamentals of Computers and Office Automation Code: (BBM-107) Max Marks Total Number of Lectures Allocated: 45 Credit: 3 Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70 Time: 3 Lecture Hours/Week Objective The Course attempts to equip the students with the knowledge of the basic principles and functionalities of Management function in a business organization. Unit I Contents Anatomy Of Computer: Introduction to Computers (definition, characteristics & uses), System unit (memory, ALU & control unit), Input / Output devices, Storage devices ( Memory- primary & secondary). Lectures 09 Computer Software: Introduction to Software, its type (system, application & utility).

Communication Technology: Data communication, Data Transmission medium(modem), Communication Channels- transmission medium(twisted pair, coaxial & fiber optic cables), Computer and networks, Need for networking, components of network,), HTTP, Web Browser, Introduction to internet, Uses of internet, E-mail, Sending Email, Attaching files with E-mail. II Introduction to DOS: Concept of Operating System, Introduction to DOS, Important terms in DOS (program, file, directory, names, volume label, disk drive & its name(MS-DOS prompt) 09 DOS File System & Various Commands: Dos file system, path & path names, internal commands (dir, cd, md, rd, copy, del, ren, date, time, ver, vol, cls, type, prompt, path) and external commands Introduction to MS-Windows: Introduction, features (Desktop & its components, the window, the application window (various bars), the document window, the dialog window, the icons),

Exploring the Windows: Windows explorer, Control panel, Setting wallpaper, screen saver, background. Managing Files & Folders: Creating a folder, Scandisk, Checking & Formatting disk space, Compressing/ Zipping files (WinZip), Virus & Antivirus. III Introduction to MS-Word: Introduction to word processing, Features of Word processors, Getting started with MS-Word, Working with word documents, Quitting word, Shortcut keys. 09 Formatting documents: Formatting documents, Selecting text, Formatting characters, Changing cases, Paragraph formatting, Indents, Using format painter, Page formatting, Header & footer, Bullets & numbering, Tabs, Forming tables.

Editing Text: Finding & replacing text, Go To (5) command, Proofing text (Spell check, Auto correct), Reversing actions, Macros, Inserting pictures, Hyperlinks, Mail merging, Printing, Getting Help. IV Excel Basics: Introduction, spreadsheet, workbooks, saving a file, opening an existing worksheet, Rows and columns, cell entries (numbers, labels, formulas), spell check, find and replace, Adding and deleting rows and columns. Various Tools & functions: Filling series, fill with drag, data sort, Formatting worksheet, Functions and its parts. Some useful Functions in excel (SUM, AVERAGE, COUNT, MAX, MIN, IF), What-if analysis, cell referencing (Relative, Absolute, Mixed) Renaming sheet, Printing worksheet. 09

Charts in Excel: Introduction to charts, types of charts, creation of chart V from adjacent data/ nonadjacent data, printing a worksheet and chart Power Point Basics: Introduction, Use of power point, starting power point, Presentation tips, components of slide, power point templates and wizards, using template, choosing an auto layout, using outlines, adding subheadings, editing text, formatting text, using master slide. 09 Tools in Power Point: Creating presentation using blank presentation, adding slides, changing colour scheme, changing background and shading, adding header and footer, adding clip arts and autoshapes, components used for reference

Advanced Power Point tools: Various Power point views, Working in slide sorter view (deleting, duplicating, rearranging slides), adding transition and animations to slide show, inserting music or sound on a slide, Inserting action buttons or hyperlinks for a presentation, set and rehearse slide timings, viewing slide show ,Printing slides. Essential Reading: 1. Dr. Leena Bhatia & Dr. Bindu Jain, Elementary Computer Application :. 2. Elementary Computer Application : Shubhi Lall. Reference books: 1. Mastering DOS – Robbins 2. Mastering Windows 98 – Robert & Cowart 3. Mastering Word 2000 – Mansfield & Olsen 4. Mastering Excel 2000 – Martin, Hansen, Klingher & Beth 5. Mastering Power Point 2000 – Murray Department of Management Studies Course: B. B. M. Pt I (I Semester) Paper- 8 Practical Code: (BBM-108) Total Number of Lectures Allocated: 30 Credit: 2 Max Marks Min. Marks Continuous Assessment Sem. End Assessment : 70 :100 : 40 : 30 : 70 Time: 2 Lecture Hours/Week Subject Matter for Practical: The Practical shall be based on the following paper Paper Code BBM 106 Title of Paper Fundamentals of Accounts-I The Distribution of Marks for the Practical Work will be as given below: Unit Contents Continuous Assessment Sem. End Assessment Report/Record File/Practical Test I Manual Accounting-Journal, Ledger, Subsidiary Books, Bank Reconciliation Statement based on BBM 106 Total 30 Marks 40 Marks Viva Voce 30 Marks 100 Marks

Note: Each student is required to perform a Practical Test/ Project/Case Study/ Exercise allotted by the HOD or concerned faculty from each of the above 2 Papers and prepare a Report/Record File of the work done for each paper. Respective subject faculty would do internal/continuous assessment. At the semester end, a Panel of Examiners shall assess the work done in the Practicals through the Report/Record Files prepared by the candidates and by conducting a Viva Voce test. Department of Management Studies Course: B. B. M. – Pt I (I Semester) Paper- 8 Practical Code: (BBM-109) Total Number of Lectures Allocated: 30 Credit: 2 Max Marks Min. Marks Continuous Assessment Sem. End Assessment : 70 :100 : 40 : 30 : 70 Time: 2 Lecture Hours/Week

Subject Matter for Practical: The Practical shall be based on the following paper Paper Code BBM 107 Title of Paper Fundamentals of Computer & Office Automation The Distribution of Marks for the Practical Work will be as given below: Unit Contents Continuous Assessment Sem. End Assessment Report/Record File/Practical Test II Practical Test based on BBM 107 Total 30Marks 40 Marks 100 Marks Viva Voce 30 Marks Note: Each student is required to perform a Practical Test/ Project/Case Study/ Exercise allotted by the HOD or concerned faculty from each of the above 2 Papers and prepare a Report/Record File of the work done for each paper. Respective subject faculty would do internal/continuous assessment.

At the semester end, a Panel of Examiners shall assess the work done in the Practicals through the Report/Record Files prepared by the candidates and by conducting a Viva Voce test. Semester –II Department of Management Studies Course: B. B. M– Pt I (II Semester) Paper- 1: Principles and Practice of Management Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70 Code: (BBM-201) Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Lecture Hours/Week Objective The Course attempts to equip the students with the knowledge of the basic governing principles and functionalities of Management function in a business organization. Unit I II Contents

Principles of Management, Roles and Skills of a manager, Levels of Management. Leadership: Functions, Qualities, Power, Leadership Styles Managerial Grid, Leader vs. manager. Traditional, Behavioral, Contingency and Modern Theories of Leadership Motivation: nature of motivation (monetary factors, non-monetary factors), theories of motivation (X-Y theory, Maslows, Herzberg, ERG, Vroom’s expectancy theory, McClelland’s theory of needs. Controlling: Nature of control in organizations, Types of control, Steps in control in process, Controlling Techniques Change management, Lewin’s three step model Project Submission & Case Study Lectures 09 19 III 09 IV V 09 09 Essential Reading: 4.

Koontz and Wechrich H, Essentials of Management, Tata McGraw-Hill, New Delhi. 5. Stoner, Freeman, and Gilbert, Management, Prentice Hall of India, New Delhi. Reference books: 5. Terry and Franklin, Principles of Management, Prentice Hall of India, New Delhi 6. Mathew, M. J. , Business Management, Sheelsons, Jaipur 7. Sudha, G. S. , Business Management, RBSA Publishers, Jaipur Department of Management Studies Course: B. B. M– Pt I (II Semester) Paper- 2: Applied Business Communication Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70 Code: (BBM-202) Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Lecture Hours/Week

Objective The course attempts to expose the students to the applied aspect of business communication and to teach them the art of business letter writing and report writing, without grammatical mistakes. Unit I Contents Development of Soft Skills Emotional Intelligence, Interpersonal Skills, Team Spirit, Business Etiquettes, Leadership Skills. Practice in Business Communication: Seminar Presentation, Public Speaking, Interviews, Resume Writing, Group discussion. Meetings Agenda, Notice and Minutes Business Letter Writing: Essentials, Structure and Layout, Types. Report Writing: Characteristics, Types of Report, Layout. Lectures 09 II 09 III IV V 09 09 09 Essential Reading: 1. Ronald E. Dulek and John S.

Fielder, Principles of Business Communication, Macmillan Publishing Company, London. 2. P. D. Chaturvedi & Mukesh Chaturvedi Business Communication, Pearson Education New Delhi. 3. Rajendra Pal, J. S. Korlahalli, Essentials of Business Communication, S. Chand, New Delhi Reference books: 4. Asha Kaul, Business Communication, Prentice Hall, New Delhi 5. M. J. Mathew, Business Communication, RBSA Publishers, Jaipur Department of Management Studies Course: B. B. M– Pt I (II Semester) Paper- 3: Business Law Code: (BBM-203) Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Lecture Hours/Week Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70

Objective The Objective of this course is to acquaint the students with the different types of laws, which a businessman is generally exposed to or is affected by. The course aims at exposing the student to the regulatory framework of the Indian business. Unit I Contents Specific Contracts: Bailment: meaning, valid essentials, modes of delivery of goods, classification of bailment, duties and rights of bailor and bailee, finder of goods lost, termination of bailment, lien: meaning and types. Specific Contracts: Contract of Agency: meaning, essentials, creation and termination of agency, who may be an agent and principal, duties and rights of agent and principal, subagent, substituted agent, personal liability of agent.

Sale of Goods Act, 1930: contract of sale of goods: meaning, essentials, difference between sale and agreement to sell, classification of goods, effects of destruction of specific goods. Transfer of property in goods: rules, transfer of ownership by non-owners. Performance of contract: meaning, rules relating to delivery of goods, duties and rights of buyer. Unpaid seller: meaning, rights-against the goods and against the buyer. Remedies for breach of contract: buyer’s remedy and auction sale. Consumer Protection Act, 1986: Objectives, important terms, rights of consumer. Consumer protection councils, dispute redressal agencies: district forum, state commission, central commission, differences.

Lectures 07 II 06 III 11 IV 11 V Company’s Act 1956: meaning of company, basic features, kinds of companies, promotion and incorporation, privileges given to an independent private company. Case study, Project work, Student’s presentation 10 Essential Reading: 4. Datey, V. S. , Business and Corporate Laws, Taxmann Allied Services Pvt. Ltd. , New Delhi 5. Aggarawal, Rohini, Student’s guide to Mercantile & Commercial Laws, Taxmann Allied Services Pvt. Ltd. , New Delhi. 6. Kapoor, N. D. , Elements of Mercantile Law, Sultan Chand & Sons, New Delhi 7. Tulsian, P. C. , Business Law, Tata McGraw-Hill Publishing Company, New Delhi, 2006. Reference books: 4.

Singh, Nirmal, Business Laws, Deep & Deep Publications Pvt. Ltd. , New Delhi 5. Gulshan, S. S. , Business Law, Excel Books, New Delhi Department of Management Studies Course: B. B. M– Pt I (II Semester) Paper- 4: Managerial Economics-II Code: (BBM-204) Total Number of Lectures Allocated: 45 Credit: 3 Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70 Time: 3 Lecture Hours/Week Objective The course aims at acquainting the students with the elementary concepts of economics, which is vital for effective managerial decision-making. An attempt has been made to familiarize the students with both, the microeconomics as well as macroeconomics. Unit I II III IV V Contents

Market structure-Meaning, Classification, and Characteristics of market; Perfect Competition, Monopoly, Monopolistic and Oligopoly Price output determination under Perfect Competition market, Monopoly market A brief explanation of Discriminating monopoly, Oligopoly market: Price war, Price rigidity (kinked demand curve), Price Leadership Theory of Factor pricing: Marginal Productivity Theory, Theory of Rent (Traditional and Modern approach) Theory of Wages, Profits and Interest, National Income analysis-Concepts, methods of measurement. An overview of Business Cycle affecting the firm. Lectures 10 10 06 12 07 Essential Reading: 1. Salvatore, Dominick, Micro Economics, Oxford University Press, New York 2. Seth, M. L. , Principles of Economics, Laxmi Narain Agarwal, Agra 3. Mithani,D. M. , Fundamentals of Economics, Himalya Publishing House,Mumbai 4. Ahuja, H. L. , Business Economics, S. Chand & Company,New Delhi Reference books: 5. Jhingal, M. L. , Principles of Economics, Vikas Publishing House, New Delhi 6. Mukherjee, Debes, Business Economics Micro and Macro, New Central Book Agency, Calcutta Department of Management Studies Course: B. B. M. Pt I (Semester-II) Paper- 5 Practical Code: (BBM- 205) Total Number of Lectures Allocated: 60 Credit: 4 Max Marks Min. Marks Continuous Assessment Sem. End Assessment : 70 : 100 : 40 : 30 : 70 Time: 4 Lecture Hours/Week Subject Matter for Practical: The Practical shall be based on the following papers Paper Code BBM 201 BBM 202 BBM 203 BBM 204 Title of Paper Principles and Practices of Management Applied Business Communication Business Laws Managerial Economics-II The Distribution of Marks for the Practical Work will be as given below: Unit Contents Continuous Assessment Sem. End Assessment Report File 10 Marks 10 Marks 30 Marks 10 Marks 10 Marks 100 Marks 30 Marks Viva Voce I II III IV

Project/ Case Study/ Exercises based on BBM 201 Project/ Case Study / Exercises based on BBM 202 Project/ Case Study / Exercises based on BBM 203 Project/ Case Study / Exercises based on BBM 204 Total Note: Each student is required to perform a Project/Case Study/ Exercise allotted by the HOD or concerned faculty from each of the above 4 Papers and prepare a Report File of the work done for each paper. Respective subject faculty would do internal/continuous assessment. At the semester end, a Panel of Examiners shall assess the work done in the Practicals through the Report Files prepared by the candidates and by conducting a Viva Voce test. Department of Business Management Course: B. B. M– Pt I (II Semester) Paper- 6: Fundamentals of Accounts-II Code: (BBM-206) Total Number of Lectures Allocated: 45 Credit: 3 Max Marks Min.

Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70 Time: 3 Lecture Hours/Week Objective The Course attempts to develop a conceptual understanding of fundamentals of the accounting system and their application in business. Unit I Contents Preparation of Accounts from Incomplete Records (Single Entry System): Nature and Limitations of the Single Entry System, Ascertainment of Profit or Loss, Difference between Double Entry System and Single Entry System. Financial Statement of Non Profit Making EntitiesReceipt and Payment Account and Income and Expenditure Account and Balance Sheet Lectures 09 II III Valuation of Goodwill &Valuation of Shares

Issue and Forfeiture of Shares: Introduction, Types of Companies, Types of Shares, SEBI Guidelines on Issue of Shares including Demat Account, Accounting for issue of shares, Right Issue, Bonus issue, Issue of Shares to Vendor, Sweat Equity Shares, Employees Stock Option Scheme (ESOS), Forfeiture and Reissue of Shares. Redemption of Preference Shares and Buy Back of Shares: Meaning of Redemption of Preference Shares, Accounting and Calculation of Fresh issue of shares to comply with section 80 of the Act, Minimum Fresh Issue to Provide Funds for Redemption, Fully paid up and partly paid up Shares and their Redemption, Buy Back of Equity Shares.

Accounting For Debentures: Meaning and Types of Debentures, Difference between Shares and Debentures, Accounting for Issue of Debentures, Treatment of Discount on issue of Debentures and Interest on Debentures, Meaning of Redemption of Debentures, 09 09 IV 09 V 09 Sources of Redemption of Debentures, Methods for Redemption of Debentures. Essential Reading: 5. Maheshwari, S. N. , An Introduction to Accountancy, Vikas Publishers, New Delhi 6. Mukharjee, A. and Hanif, M. , Modern Accountancy, Tata McGraw Hill, New Delhi 7. Sehgal, Ashok and Sehgal, Deepak, Fundamentals of Financial Accounting, Taxmann Allied Services, New Delhi. 8. Jain, Khandelwal and Pareek, Financial Accounting, Ajmera Book Company, Jaipur Reference books: 4. Tulsian, P. C. , Accountancy, Tata McGraw-Hill, New Delhi 5. Goel, D. K. and Goel, Rajesh, Accountancy, Arya Publications, New Delhi 6. Ghosh, T. P. Fundamentals of Accounting, Sultan Chand & Sons, New Delhi. Note- The candidate shall be permitted to use battery operated pocket calculator that should not have more than 12 digits, 6 functions and 2 memories and should be noiseless and cordless Department of Management Studies Course: B. B. M– Pt I (II Semester) Paper- 7: Programming Concepts and Database Management Code: (BBM-207) Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Lecture Hours/Week Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70 Objective The Course aims to provide the knowledge of basic programming skills, database concepts, and database management system (DBMS) Unit I Contents Introduction to Programming Languages) Overview of programming, logic development techniques (Algorithm, Pseudo codes, flow charts), Programming language classification (Machine language, Assembly language, high level languages), Translators (Assembler, interpreter, compiler). (Introduction to ‘C’ Programming) Introduction to ‘C’ programming, overview of ‘C’ language, Character Set, Variables and Constants. Keywords, Tokens, Literals, Expression and syntaxes, Data types, Operators, Control statements (if, multiple if, if-else, nested if’s, if –else- if ladder), switch-case statement. (Loops & Arrays) Loop in ‘C ‘(while, do-while, for loop), nested loop. Break, continue, exit statement. Introduction to arrays, single dimensional array. (Introduction to Database System) Introduction to data base concept.

Introduction to MS-Access, Database creation in MS-Access, creating tables, entering data into table, editing data, viewing records, sorting records. (Working with the Database Objects) Querying a data base, Creating forms, Generating reports in MS- Access. Lectures 09 II 12 III 08 IV 09 V 07 Essential Reading: 1. Yashwant Kanetkar,”Let us ‘C’” BPB Publication, New Delhi 2. Mastering Access 2000 – Simpson Alan, Robinson, & Celeste. Reference books: 1. E. Balaguruswami,”Programming in ‘ANSI C’ “TMH Publication 2. Peter Nortons : “Introduction to Computers” (Fourth Edition) Department of Management Studies Course: B. B. M. – Pt I (I Semester) Paper- 8 Practical Code: (BBM-208) Total Number of Lectures Allocated: 30 Credit: 2 Max Marks Min.

Marks Continuous Assessment Sem. End Assessment : 70 : 100 : 40 : 30 : 70 Time: 2 Lecture Hours/Week Subject Matter for Practical: The Practical shall be based on the following paper Paper Code BBM 106 Title of Paper Fundamentals of Accounts-II The Distribution of Marks for the Practical Work will be as given below: Unit Contents Continuous Assessment Sem. End Assessment Report/Record File/Practical Test I Computerized Accounting- Use of Accounting Software Tally, Creation of Company, Creation of Ledger Account, Voucher Entry, Maintenance of Inventory Record, Analysis of Trial Balance & Final Accounts Total 40 Marks 30 Marks 30 Marks Viva Voce 100 Marks

Note: Each student is required to perform a Practical Test/ Project/Case Study/ Exercise allotted by the HOD or concerned faculty from each of the above 2 Papers and prepare a Report/Record File of the work done for each paper. Respective subject faculty would do internal/continuous assessment. At the semester end, a Panel of Examiners shall assess the work done in the Practicals through the Report/Record Files prepared by the candidates and by conducting a Viva Voce test. Department of Management Studies Course: B. B. M. – Pt I (I Semester) Paper- 8 Practical Code: (BBM-209) Total Number of Lectures Allocated: 30 Credit: 2 Max Marks Min. Marks Continuous Assessment Sem. End Assessment : 70 : 100 : 40 : 30 : 70 Time: 2 Lecture Hours/Week

Subject Matter for Practical: The Practical shall be based on the following paper Paper Code BBM 207 Title of Paper Programming concepts and Database Management The Distribution of Marks for the Practical Work will be as given below: Unit Contents Continuous Assessment Sem. End Assessment Report/Record File/Practical Test I Practical Test based on BBM 207 Total 30Marks 40 Marks 100 Marks Viva Voce 30 Marks Note: Each student is required to perform a Practical Test/ Project/Case Study/ Exercise allotted by the HOD or concerned faculty from each of the above 2 Papers and prepare a Report/Record File of the work done for each paper. Respective subject faculty would do internal/continuous assessment.

At the semester end, a Panel of Examiners shall assess the work done in the Practicals through the Report/Record Files prepared by the candidates and by conducting a Viva Voce test. Semester –III Department of Management Studies Course: B. B. M– Pt II (III Semester) Paper- 1: Corporate Strategy Code: (BBM-301) Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Lecture Hours/Week Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70 Objective This course attempts to orient the students to the strategies being adopted by corporate houses to be able to lead the market and win over the competition. Unit I II III IV V Contents

Corporate Strategy: Concept, Strategic Management Process, Strategic Intent, Vision, Mission, Business Definition and Objectives. Environmental Scanning: External- (Macro and Micro) environment appraisal, , Porter Five Forces Model for Industry Analysis, Organizational Appraisal, SWOT. Competitive Advantage: Concept, core competence and Value Chain Approach, Generic Competitive Strategies Corporate Level Strategy: Expansion/Growth, Stability, Retrenchment, & Combination Lectures 09 09 09 09 09 Essential Reading: 1. Jauch, L. R. & Glueck, W. F. , Business policy and Strategic Management, McGrawHill. 2. Thompson & Strickland, Strategic Management-Concepts and Cases, Tata McGraw Hill Publishing Co. Ltd. , New Delhi 3. Prasad, L, M. 1995), Business policy & Strategy, New Delhi : Sultan Chand & Sons. 4. Azhar Kazmi, Business Policy and Strategic Management Reference books: 1. David, F. R. (1997), Cases in Strategic management, New Jersey, Prentice Hall. 2. Ramaswamy, V. S. & Namakumari, S. , Strategic planning formulation of Corporate Strategy, Delhi, Macmillan India. 3. Pearce II, John A. and Homewood, Strategic Management, Richard D. Irwin Department of Management Studies Course: B. B. M– Pt II (III Semester) Paper- 2: Marketing Management-I Code: (BBM-302) Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Hours/Week Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70

Objective The Course aims at equipping the students with the knowledge of the marketing aspect of business and help one learn the marketing mix concepts Unit I Contents Introduction-Nature, scope and importance of marketing, approaches to marketing, selling Vs marketing concept, Concept of Marketing of services. Buyer Behavior and Market Segmentation: Factors influencing buyer behavior, Buying decision process, Segmentation-TargetingPositioning Managing the product: Product concept, levels of products, product mix, product line decisions, Brand Equity, Packaging, Labeling, Concept of product life cycle: stage specific marketing strategies, New product development process.

Pricing: Objectives of pricing, methods of pricing, Factors influencing pricing. Lectures 09 II 09 III IV V 09 09 09 Essential Reading: 1. Kotler, Philip and Keller, Kevin Lane, Marketing Management, Pearson Education (Singapore) Pte. Ltd. , Delhi, 12th ed. 2. Varshney, R. L. and Gupta, S. L. , Marketing Management: Text and Cases-An Indian Perspective, Sultan Chand & Sons, New Delhi, 2005, 3rd ed. 3. Ramaswamy, V. S. and Namakumari, S, Marketing Management: Planning rd Implementation and Control, Delhi: Macmillan India Ltd. , 3 ed. Reference books: 1. Saxena. Rajan, Marketing Management, Tata McGraw-Hill Publishing Co. Ltd. , New Delhi, 7th ed. 2.

Sherlekar, S. , Marketing Management, Himalaya Publishing House, Mumbai, 2006, 13th ed. 3. Gandhi, J. C. , Marketing Management –An Introduction, Tata Mc-Graw Hill Publishing Co. Ltd. , New Delhi, 1995. 4. Stanton, William, J. Fundamentals of Marketing, New York, McGraw Hill, 1994 5. Kotler, Philip and Armstrong, Principles of Marketing, Prentice Hall of India, New Delhi, 1997. Department of Business Management Course: B. B. M– Pt II (III Semester) Paper- 3: Research Methodology-I Code: (BBM-303) Total Number of Lectures Allocated: 45 Credit: 3 Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70 Time: 3 Lecture Hours/Week

Objective: To understand the types, tools and methods of research and develop the ability to construct data gathering instruments appropriate to the research design Unit I Contents Research: Definition and concept of research, Objectives of research, Importance of research. Types of Research- Descriptive vs Analytical, Applied vs Fundamental, Quantitative vs Qualitative, Conceptual vs Empirical, Historical, Longitudinal Research. Research Approaches, Research Process. Research Design: Meaning, Need and Characteristics of a good research design. Types of Research Design, Identification of a Research problem. Selection of a Research problem. Hypothesis: Purpose, Characteristics, Types and criteria of hypothesis, Process of Hypothesis Testing. Variables: Meaning and Concept, Types of variables.

Data gathering instruments: Collection of Data, Primary and Secondary Data, Methods of collecting data, Sources of Secondary Data. Scaling Techniques: Meaning and Purpose of scaling techniques, Types of scales- Nominal, Ordinal, Interval and Ratio scales. Sampling- Meaning of Census and Sample. Characteristics of a good Sample, Need for Sample, Methods of SamplingRandom Sampling Methods- Simple Random Sampling, Stratified Sampling, Systematic Sampling and Multi-stage Sampling Lectures 09 II 09 III IV 09 09 V Non-Random Sampling- Judgment or Purposive Sampling, Convenience Sampling, Cluster Sampling and Sequential Sampling. Statistics- Meaning, Importance, Limitations Classifications and Tabulation of data, Discrete and Continuous variables.

Frequency Distributions and Cumulative frequency distribution. Measure of Central Tendency- Arithmetic Mean, Median and Mode, their properties, merits and demerits. Measure of Dispersion- Range, Quartile Deviation, Mean Deviation and Standard deviation, coefficient of variation. 09 Essential Reading: 1. Badarkar, P. L. and Wilkinson T. S. (2000), Methodology and Techniques of Social Research, Himalaya Publishing House, Mumbai 2. Kothari , C. R. ( Second Edition), Research Methodology- Methods and Techniques, Wishwa Publication, New Delhi. Reference books: 1. Bhatnagar, G. L. , Research Methods and Measurements in Behavioural and Social Sciences, Agri. Cole Publishing Academy, New Delhi 2. Dwivedi, R. S. 1997), Research Methods in Behavioural Sciences, Macmillan India, Delhi 3. Agarwal, J. C. , Educational Research- An Introduction, Arya Book Depot, New Delhi. 4. Best, J. W. , Research in Education, Prentice Hall of India, New Delhi. 5. Chandra, S. S. and Sharma, R. K. , Research in Education, Atlantis Publishers, New Delhi. Department of Management Studies Course: B. B. M– Pt II (III Semester) Paper- 4: Business Finance-I Code: (BBM-304) Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Lecture Hours/Week Objective The course provides the knowledge of the importance of finance in business, its sources and ways to analyze financial data to be able to come out with financial status of a corporate enterprise.

Unit Contents Lectures Financial Management: I 09 Meaning, Scope, Objectives, ,Significance, Organisation and Limitations of Financial Management. Capitalization- under capitalization and over capitalization Sources of Finance: Classification – Short Term and long term sources of finance. Introduction about Financial Institutions-IDBI, IFCI, ICICI Capital Structure: Meaning, Capital Structure and Financial Structure, Factors influencing Capital Structure. Capital Structure Theories. Cost of Capital: Concept, Importance, Classification and Determination of Cost of Capital. Capital Budgeting: Concept, Importance, Methods- Pay back period, DCF techniques, Accounting rate of return, IRR.

Leverages: Concept, Types of leverages and their significance Introductory knowledge about Stock market – Primary market and Secondary market(stock exchange), Market Indexes, Right and Bonus shares, Mutual Funds, Bullion , Commodity markets Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70 II 09 III 09 IV 09 V 09 Essential Reading: 1. Maheshwari S. N. , “Financial Management”, Principles and Practice, Sultan Chand & Sons, New Delhi 2. Pandey, I. M. , “Financial Management”, Vikas Publishing House Reference books: 1. Khan, M. Y, Jain, P. K. , “Financial Management”, Tata McGraw Hill, New Delhi 2. Agarwal, M. R. , “Financial Management”, Garima Publications, Jaipur Department of Management Studies Course: B. B.

M– Pt II (Semester-III) Paper- 5 Practical Code: (BBM- 305) Total Number of Lectures Allocated: 60 Credit: 4 Time: 4 Lecture Hours/Week Max Marks Min. Marks Continuous Assessment Sem. End Assessment : 70 :100 : 40 : 30 : 70 Subject Matter for Practical: The Practical shall be based on the following papers Paper Code BBM 301 BBM 302 BBM 303 BBM 304 Title of Paper Corporate Strategy Marketing Management-I Research Methodology-I Business Finance-I The Distribution of Marks for the Practical Work will be as given below: Unit Contents Continuous Assessment Sem. End Assessment Report File 10 Marks 10 Marks 30 Marks 10 Marks 10 Marks 100 Marks 30 Marks Viva Voce

I II III IV Project/ Case Study/ Exercises based on BBM 301 Project/ Case Study / Exercises based on BBM 302 Project/ Case Study / Exercises based on BBM 303 Project/ Case Study / Exercises based on BBM 304 Total Note: Each student is required to perform a Project/Case Study/ Exercise allotted by the HOD or concerned faculty from each of the above 4 Papers and prepare a Report File of the work done for each paper. Respective subject faculty would do internal/continuous assessment. At the semester end, a Panel of Examiners shall assess the work done in the Practicals through the Report Files prepared by the candidates and by conducting a Viva Voce test.

Department of Management Studies Course: B. B. M– Pt II (III Semester) Paper- 6: Quantitative Techniques for Management-I Code: (BBM-306) Total Number of Lectures Allocated: 45 Credit: 3 Max Marks Min. Marks Continuous Assessment Sem. End Assessment : 70 :100 : 40 : 30 : 70 Time: 3 Lecture Hours/Week Objective The objective of the course is to provide knowledge of tools and techniques of operation research and quantitative techniques. Contents Unit Quantitative Techniques: An Introduction , Characteristics, I Nature, Scope and Role of Operations Research and Quantitative Techniques, Scientific approach in decision-making, Techniques of OR, Limitations of these Techniques.

II Linear Programming: Mathematical formulation of Linear Programming problems and their solution using Graphic approach and Simplex method, Primal and its dual. III Transportation: Solving the problem. Testing the optimality MODI method. Cases of unbalanced problems, Degeneracy, Maximization objective, Multiple solutions and Prohibited Routes. Assignment: Solving the problem. Cases of unbalanced problems, IV multiple optimum solutions, maximization objective and unacceptable assignments V Theory of Games: Two persons Zero Sum games, Pure and Mixed strategy Lectures 09 09 09 09 09 Essential Readings: 1. Mathur, Khandelwal, Gupta, Gupta, Operational Research, Ajmera Book Company, Jaipur 2. Agarwal, N. P. and Agarwal, Sonia, Quantitative Techniques For Management, Ramesh Book Depot, Jaipur 3. Agarwal, N. P. ,Operation Research, Ramesh Book Depot, Jaipur 4. Vohra, N. D. , Quantitative Techniques In Management, Tata McGraw Hill, New Delhi References: 1. Taha, Hamady A ,Operational Research An Introduction, Prentice Hall of India, New Delhi 2. Kapoor, V. K. , Operational Research, Sultan Chand & Sons, New Delhi 3. Nag, N. K. , Quantitative Methods, Kalyani Publishers, Jaipur 4. Srivastava, U. K. , Shenoy, G. R. , and Sharma, S. C. , Quantitatives techniques for Managerial Decisions, New Age International Note- The candidate shall be permitted to use battery operated ocket calculator that should not hace more than 12 digits, 6 functions and 2 memories and should be noiseless and cordless. Department of Management Studies Course: B. B. M– Pt II (III Semester) Paper- 7: Management Information System-I Code: (BBM-307) Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Lecture Hours/Week Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70 Objective This course aims to integrate the core competencies of management as well as information technique and provide leverage to the management function so that the modern managers are not only able to take decisions but ‘informed decisions’ to enhance its effectiveness. Unit I Contents

MIS A Framework: Concept, Management, Information, System, MIS definitions, Nature & Scope, Characteristics, Functions, Importance & Limitations, MIS & Use of Computers. Management Process: Introduction to management, Approaches to management, Functions of the manager, MIS as a support to the management, Management effectiveness, Planning, Organizing, Staffing, Directing, Controlling, and MIS: A tool for management process. Information : Concept, Attributes, Classification (action vs. noaction, recurring vs. non-recurring information, internal vs. external, strategic, tactical, operational), methods of information collection, Decisionmaking concept, Simon’s model of decisionmaking, MIS & decision-making. Information System for Decision-making: Classification of MIS (TPS, MIS, DSS, EIS, OAS, BES).

Computer hardware for information system: Introduction- Basics of data representation, types of computers, basic components of computer system. Lectures 10 II 08 III 09 IV 08 Computer software for information system: Introduction- programming languages, classification of software, role of software in problem solving, criteria for investment in hardware & software. V Database Management System: Introduction, database hierarchy, data duplication, data inconsistency, lack of data integration, data dependence, program dependence, databases, objectives, advantages, disadvantages, database structure, E-R diagram, DBMS, definition of DML and DDL. 10 Essential Reading: 1. Javedkar, W. S. , Management Information System, Tata McGraw Hill, New Delhi. 2.

Kanter, Jerome, Management Information System, Prentice Hall of India, New Delhi 3. A. K. Gupta, – Management Information Systems (S. Chand & Company Ltd. ) 4. D. P. Goyal – Management Information Systems-Managerial Perspectives (Macmillan) Reference books: 1. O’Brien, Management Information System 2. Mardic, R. G. , Ross, J. E. & Clagget, J. R. , Information System for modern management, Prentice Hall of India, New Delhi. 3. Laudon, Kenneth C. and Laudon P. Jane, Management Information System: Managing the digital firm, Pearson Education, New Delhi. 4. Lucas, Henry C. , Information Technology for Management, Tata McGraw-Hill, New Delhi Department of Management Studies Course: B. B.

M– Pt II (III Semester) Paper- 8 Practical Code: (BBM-308) Total Number of Lectures Allocated: 30 Credit: 2 Time: 2 Lecture Hours/Week Max Marks Min. Marks Continuous Assessment Sem. End Assessment : 70 :100 : 40 : 30 : 70 Subject Matter for Practical: The Practical shall be based on the following papers Paper Code BBM 306 BBM 307 Title of Paper Quantitative Techniques for Management-I Management Information System-I The Distribution of Marks for the Practical Work will be as given below: Unit Contents Continuous Assessment Sem. End Assessment Report/Record File/Practical Test I II Project/ Case Study/Exercises based on BBM306 Practical Test based on BBM 307 15 Marks Total 20 Marks 100 Marks 15 Marks 15 Marks 20 Marks Viva Voce 15 Marks

Note: Each student is required to perform a Practical Test/ Project/Case Study/ Exercise allotted by the HOD or concerned faculty from each of the above 2 Papers and prepare a Report/Record File of the work done for each paper. Respective subject faculty would do internal/continuous assessment. At the semester end, a Panel of Examiners shall assess the work done in the Practicals through the Report Files prepared by the candidates and by conducting a Viva Voce test. Semester –IV Department of Management Studies Course: B. B. M– Pt II (IV Semester) Paper- 1: Strategic Management Code: (BBM-401) Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Lecture Hours/Week Max Marks Min.

Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70 Objective This course attempts to orient the students to the strategies being adopted by corporate houses to be able to lead the market and win over the competition. Unit I Contents Choice of Strategy: Concept of choice of Strategy, Choice process. Evaluation of Strategic alternatives, Gap Analysis, Business portfolio matrix- BCG. Factors Affecting choice of Strategy. Time Dimension and contingency Strategies. Strategist: Role of CEO and BOD in strategic Management. Strategic Implementation: Concept, Aspects and Issues in Strategic Implementation. Resource Allocation, Functional Implementation.

Evaluation and Control: Meaning of Strategic control, Elements of a Strategic control system- Feed forward control, Feedback control and concurrent control. Corporate Social Responsibility (CSR)– Concept, Definition, Friedman’s Traditional view and Carroll’s Modern view of CSR, Responsibility towards various Stakeholders. Written Analysis of Cases. Lectures 09 II III 09 09 IV 09 V 09 Essential Reading: 1. Prasad, L, M. (1995), Business policy & Strategy, New Delhi : Sultan Chand & Sons. 2. Azar Kazmi, Business Policy and Strategic Management Reference books: 1. David, F. R. , Cases in Strategic management, New Jersey, Prentice Hall. 2. Jauch, L. R. & Glueck, W. F. , Business policy and Strategic Management, McGraw- Hill. 3.

Thompson & Strickland, Strategic Management-Concepts and Cases, Tata McGraw Hill Publishing Co. Ltd. , New Delhi 4. Ramaswamy, V. S. & Namakumari, S. , Strategic planning formulation of Corporate Strategy, Delhi, Macmillan India. 5. Pearce II, John A. and Homewood, Strategic Management, Richard D. Irwin Department of Management Studies Course: B. B. M– Pt II (IV Semester) Paper- 2: Marketing Management-II Code: (BBM-402) Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Hours/Week Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70 Objective The Course aims at equipping the students with the knowledge of the marketing aspect of business and help one learn the marketing mix concepts Unit I II Contents

Marking communication: Meaning and Importance, communication objectives, effective communication, and communication process. Promotion Tools-I: Advertising-meaning, objectives types in advertising decisions, planning and evaluation of campaign, Personal Sellingobjectives, functions and principles; process Promotion Tools-II: Public Relations-Importance and methods, Direct Marketing concept, Sales Promotion- Purpose, Consumer and Dealer promotion methods, Sales force promotion. Marketing channels: Types of channels, channel functions, objectives. Logistics and physical distribution Functional areas of physical distribution.. Lectures 09 09 III 09 IV V 09 09 Essential Reading: 1.

Kotler, Philip and Keller, Kevin Lane, Marketing Management, Pearson Education (Singapore) Pte. Ltd. , Delhi 2. Varshney, R. L. and Gupta, S. L. , Marketing Management: Text and Cases-An Indian Perspective, Sultan Chand & Sons, New Delhi 3. Ramaswamy, V. S. and Namakumari, S, Marketing Management: Planning Implementation and Control, Delhi: Macmillan India Ltd. Reference books: 4. Saxena. Rajan, Marketing Management, Tata McGraw-Hill Publishing Co. Ltd. , New Delhi 5. Sherlekar, S. , Marketing Management, Himalaya Publishing House, Mumbai 6. Gandhi, J. C. , Marketing Management –An Introduction, Tata Mc-Graw Hill Publishing Co. Ltd. , New Delhi 7.

Stanton, William, J. Fundamentals of Marketing, New York, McGraw Hill 8. Kotler, Philip and Armstrong, Principles of Marketing, Prentice Hall of India, New Delhi Department of Business Management Course: B. B. M– Pt II (IV Semester) Paper- 3: Research Methodology- II Code: (BBM-403) Total Number of Lectures Allocated: 45 Credit: 3 Objective Max Marks Min. Marks Continuous Assessment Sem. End Exam :100 : 40 : 30 : 70 Time: 3 Lecture Hours/Week To understand the types, tools and methods of research and develop the ability to analyze data gathered to draw precise and relevant conclusions and write it in the form of a Research report. Unit I Contents

Correlation Analysis- Definition and concept, Types and measures of studying Correlation (Karl Pearson’s coefficient of correlation, Product moment method, Spearman’s Rank correlation coefficient and Concurrent Deviation Method ) Correlation in Bivariate Frequency Table Probable and Standard Error. Regression Analysis- Definition, Concept, Uses and Properties. Least Square Methods, Regression Coefficients, Fitting of Regression lines. Sampling Theory- Parameter and Statistic, Sampling Distribution of a Statistic and Standard Error of a Statistic Test of Hypothesis- Element and Procedure of Testing a Statistical Hypothesis, Types of Errors. Level of Significance Test of Significance (Large Sample)- Sample Mean, Difference between two Sample Means, Difference between two Standard Deviations, Sample Proportion and Difference between two Sample Proportions.

Test of Significance (Small Sample)- Application of Student’s t- test for Mean, Difference Between two Means ( Independent and Paired t-test for Difference of Means). Chi-square test- Definition and Nature, Uses of Chi-Square Test- Test of Goodness of Fit, Test of Independence of Attributes and Test for the Lectures 09 II 09 III 09 Population Variance. IV V Analysis of Variance- One-way and two-way classification. Research report writing: Format of research report, presentation, footnoteendnote, bibliography, references. 09 09 Essential Reading: 1. Simpson and Kafka: Basic Statistics, Oxford and IBH Publishers. 2. Badarkar, P. L. and Wilkinson T. S. , Methodology and Techniques of Social Research, Himalaya Publishing House, Mumbai 3. Kothari, C. R. Research Methodology- Methods and Techniques, Wishwa Publication, New Delhi. Reference books: 1. Goon, Gupta and Das: Fundamentals of Statistics 2. Snedecor and Cochran, Statistical Methods, Oxford and IBH Publishers. 3. Shukla,M. C. and Gulshan S. S. , Statistics Theory and Practice, Sultan Chand and Sons, New Delhi. 4. Gupta, S. P. , Statistical Methods, Sultan Chand and Sons, New Delhi. 5. Gupta, S. C. and Kapoor V. K. , Fundamental of Mathematical Statistics, Sultan Chand and Sons, New Delhi Department of Management Studies Course: B. B. M– Pt II (IV Semester) Paper- 4: Business Finance-II Max Marks Min. Marks Continuous Assessment Sem.

End Exam :100 : 40 : 30 : 70 Code: (BBM-404) Total Number of Lectures Allocated: 45 Credit: 3 Time: 3 Lecture Hours/Week Objective The course provides the knowledge of the importance of finance in business, its sources and ways to analyze financial data to be able to come out with financial status of a corporate enterprise. Unit I II Contents Funds Flow and Cash flow Statements Working Capital Management: Concepts and Significance, Factors affecting working capital requirements, Ascertainment of working capital requirements using Operating Cycle Method, Net Current Assets or Forecasting Method, Management of cash and Receivables Lectures 09 09 III Dividend Policy:

Meaning, Concepts, Types of Dividend Policy, Dividend Models. Management of Inventory 09 IV V Ratios: Short term liquidity, solvency, profitability and investment ratio. 09 09 Cost Volume Profit Analysis: CVP, Break Even Analysis, Contribution, Margin of safety. Essential Reading: 1.